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  1. 1. Guidelines for Engaging Mass Communication
  2. 2. <ul><li>What is Mass Communication? </li></ul><ul><li>Source of information and entertainment. </li></ul><ul><li>Ideas about who we are </li></ul><ul><li>Allow us to engage in world-wide issues. </li></ul>
  3. 4. DEVELOP MEDIA LITERACY <ul><li>Cultivate your ability to analyze, understand, and respond thoughtfully </li></ul>
  4. 5. 3 YEARS 6 MONTHS 4 YEARS 7-8 YEARS THROUGHOUT LIFE Stages In The Development Of Media Literacy
  5. 6. Realistically Assess Media's Influence Understanding how much influence you believe mass communication has on people.
  6. 7. Become Aware of Patterns in Media: Empowers you to engage media in critical and sophisticated ways.
  7. 8. Actively Interrogate Media Messages <ul><li>Use critical thought to assess what's presented </li></ul><ul><li>Ask Questions: </li></ul><ul><li>Why is this story getting so much attention? </li></ul><ul><li>What are the sources? </li></ul><ul><li>What was the hook? </li></ul><ul><li>Who's viewpoint is the story being told in? </li></ul>
  8. 9. PUFFERY! <ul><li>High praising claims for a product that seem factual but are misleading. </li></ul>
  9. 10. Expose Yourself to a Range of Media Sources: “ Mindful exposures” are key to media literacy. Become informed.
  10. 11. Focus on Your Motivations for Engaging Media: <ul><li>Become a Sophisticated media user. Use media to serve your goals. </li></ul><ul><li>Why are you watching what you're watching? </li></ul>
  11. 12. Respond Actively <ul><li>2 nd guidline to use when interacting with media. </li></ul><ul><li>Don't accept what's being portrayed. </li></ul><ul><li>Question and challenge what media is asking you to think about. </li></ul>