How to plan your social media activity to be most productive.

1. 1/3 Rule of Social
Media Activity
By: Tom Khazoyan

2. Social media exists, in it’s best form, to help
people connect, to do what they want to do.

3. For good balance, use the 1/3
rule of social media activity
• 1/3 of content should be yours, your voice and
contribution, your message.

4. For good balance, use the 1/3
rule of social media activity
• 1/3 of content should be yours, your voice and
contribution, your message.
• 1/3 of your activity and content should be engagement:
responding, commenting, following, liking, sharing with
your audience.

5. For good balance, use the 1/3
rule of social media activity
• 1/3 of content should be yours, your voice and
contribution, your message.
• 1/3 of your activity and content should be engagement:
responding, commenting, following, liking, sharing with
your audience.
• 1/3 of content should be passing on great stuff from others
- this connects you with larger conversations and
influencers.

6. Tom Khazoyan is the course Instructor for
Foundations of Media Strategy at Mission
Media U. For more information, go to:
http://www.missionmediau.org/courses/found
ations-of-media-strategy/