Frank Sullivan at CloudWATCH Summit 2017 The CW2 Market & Technology Readiness Level (“MTRL”) framework provides start-ups and R&I projects with a holistic view of how to mature your innovative ideas in a simple way - with a single score. It offers you a faster way to assess, measure and support technology projects. We’ll bring together EC funded projects and TQ start-ups to pitch their ideas, and advice on developing a business case starting with the end user problem being addressed, advice on packaging the ‘big idea’ and enabling the cross pollination of ideas for business models between projects as a source of valuable feedback.

1. Are You Market Ready?
Frank Sullivan - CMO
Market & Technology Ready
www.mymtrl.eu @MyMTRL
Ross Lauder - Director
Get Focused

2. www.mymtrl.eu @MyMTRL
What is Readiness?
“The state of being fully
prepared for something.”
My project is READY to take action.

3. www.mymtrl.eu @MyMTRL
Practical Exercises: Know Your Environment
Ideal Customer Profiles Target User Profiles
Market Landscape SWOT Analysis
Business Model Canvas Value Proposition
Your
Customers
Your
Market
Your
Business

4. www.mymtrl.eu @MyMTRL
Demonstrating Results & Traction
Ask questions about MTRL to:
@MyMTRL
#CloudWatchSummit

5. www.mymtrl.eu @MyMTRL
Generating New Leads

6. www.mymtrl.eu @MyMTRL
Key Takeaways
Take an MTRL Assessment. Get Support.1
Download the Checklist from mymtrl.eu2
Talk to us at lunch. We’re here to help.3

7. www.mymtrl.eu @MyMTRL
Contact Details
rlauder@getfocusedonmarketing.comR
frank.khansullivan@mymtrl.euF
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