Self-service analytics is a process in which business users can access and analyze their customers' data without technical assistance. This allows employees to make informed business decisions quickly and accurately, reducing the workload of data analysts and freeing them up to focus on more complex analyses. Self-service analytics usually involves user-friendly dashboards or reporting tools that allow business users to quickly visualize and analyze customer data to capture insights and identify trends. With modern self service analytics full-service analytics, users can access, manipulate, and analyze data in real-time, allowing fast and effective decision-making. Read more: https://www.clootrack.com/knowledge_base/self-service-analytics