Customer experience personalization is tailoring customer experience to suit the needs of individual customers. Personalization can be from remembering the customer’s name to creating a brand new product exclusively for them. Brands can’t ignore the importance of personalized experiences in this era since businesses can grow if and only if they follow an ‘empowered customer’ culture across all activities. Read More: https://www.clootrack.com/knowledge_base/customer-experience-personalization