1. Climate Asia: ANew way to communicate
Internationalconferenceon
climatechangeinnovation
andresilienceforsustainable
livelihood
12th-14th January
Pam Vallance
Senior Research Manager
BBC Media Action

2. ► BBC’s international
development NGO
► We aim to transform lives
through media by giving people
a voice and access to
information
► We work through the BBC World
Service and 500 local partners
Who we are
Governance
and Rights
Health
Resilience &
Humanitarian
Response
Governance &
Rights
Health
Resilience &
Humanitarian
Response
BBC Media Action

3. Climate Asia:
Regional
segmentation
analysis and its role
in supporting the
adaptation of
vulnerable
communities
through meeting
their communication
needs

4. Bangladesh
Pakistan
India
Indonesia
China
Vietnam
Nepal
33,500 Structured Interviews
96 Focus Groups
120 In-Depth Interviews
48 Community Assessments
Climate Asia: 7 country study

5. EnvironmentWeather
Water Electricity Fuel
Agricultural
productivity
Our approach: Breaking down the impacts of
climate change
Breaking the impacts of climate down

6. Understanding people’s experiences
“… For the last five years our crops have been infested with
pests… things are not the same. Now rains come whenever…
summers have become very hot, even aquifers dry up…
previously we used to have sufficient water but now
temperatures are very high… now it doesn’t get very cold and
we don’t get enough snow, but it gets extremely hot, all
because we destroyed our jungles.”

7. People are experiencing changes in Nepal

8. % of people who think resource availability is
decreasing
41%
ELECTRICITY
57%
FUEL
59%
CROP
PRODUCTION
38%
WATER

9. Nepalis are most willingtorespond tothe impacts
85%
ARE WILLING TO MAKE CHANGES
TO THEIR LIVELIHOOD

10. Audience segments inNepal toinform communication needs
and strategies

11. Audience segments inNepal
Surviving
11%
Struggling
45%
Adapting
17%
Need
Government
Support
Feel involved
in local
decision
making
30% 42%
Feel
informed 70% 45% 26%

12. Lack of
relevant clear
information
Lack financial
resources
Not having
government
support
Struggling
Strong
attachment to
environment
Seeing other
people acting
Learning new
things

13. Surviving
Isolated and
alone
Lack confidence
to act
Feel they can’t
take action
Need to survive
Want to earn
more money
Have strong
religious beliefs

14. Prioritizing audience needs across the region
Segment
SOUTH ASIA
SOUTH EAST
ASIA
Pakist
an
%
India
%
Nepal
%
Banglad
esh
%
Indone
sia
%
Vietna
m
%
China
%
Surviving 24 26 11 9 6 10 17
Struggling 10 25 45 31 23 9 7
Adapting 27 20 17 18 11 24 27
Willing 13 18 13 27 32 24 10
Unaffected 26 11 15 16 27 33 39

15. Audience segments in Bangladesh and
communication needs
Adapting 18%
Taking actions such as finding
new water supplies and drawing
up disaster plan
Leaders in their community and
working with others to pool
resources
Pool resources together
Want more information,
knowledge and skills to plan for
future
Struggling 30%
Feel they can work with their
community to solve problems
Willing to act but not sure what
actions to take
Feel the government should
support them more
Lack resources and information
to act
Surviving 9%
Feeling the impacts in their
everyday life: lack of water,
health, jobs
Do not think they should
actions and don’t know how
Feel isolated and do not to
discuss their problems with
their community
Feel alone and helpless

16. Amrai Pari – We can do it!

18. Building Resilience
• Understanding audience needs and targeting communications to
them
• Working with partners to frame issues in the right way based on
evidence
• Working directly with the most vulnerable populations at scale
Building resilience

19. bbc.co.uk/climateasia
Informing Communication Development

20. Thank you.
Any
questions?Pam Vallance
pam.vallance@bbc.co.uk
Senior Research
Manager