This slide presentation is from a webcast sponsored by ClearSaleing and Search Marketing Now. The webcast focuses on using advanced statistical models to build attribution models that can then be tested.
The webinar is co-hosted by Adam Goldberg, ClearSaleing co-founder and Chief Innovation Officer, and Dr. Purush Papatla, President of Vetra Analytics, which is a high-end statistical consultancy group that is partnered with ClearSaleing.
Dr. Papatla shows how using high-end statistical models can allow one to build attribution models that specifically address how to account for:
* Social media
* Word of Mouth
* The differences between short Purchase Paths and long Purchase Paths
As in previous webinars, there are some interactive elements. To view the webinar in its entirety, please visit www.ClearSaleing.com or: http://searchmarketingnow.com/on-demand