Remember a Charity: Cafe De Mort with Gregg Wallace (Full Report)

1.
CAMPAIGN
INFO
Name:
Rememeber
A
Charity
Client:
Good
Rela:ons
Client
contact:
Aar:
Bulsara
Spokesperson:
Gregg
Wallace
Campaign
date:
30
January
2013
CAMPAIGN
COVERAGE
Total
piece
of
coverage:
14
Total
media
value:
£65,280
Total
audience
reached:
4,856,000
Total
recording
:me:
1hr
52m
CLEANSHARE
SYNICATION
Total
downloads:
22
Media
value:
£6,850
Total
audience:
641,500
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Ltd,
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Terrace,
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London,
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8NR.
www.cleanfeedmedia.co.uk
:
Registered
no.
07678938

2.
!
Guest:
Gregg
Wallace
Masterchef
host
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Notes
to
Producers:
Whilst
three
quarters
of
Britons
regularly
give
to
charity
in
their
lifetimes,
just
7%
include
a
charity
in
their
Will.
Yet
charities
rely
heavily
on
gifts
in
Wills,
which
bring
in
almost
£2
billion
each
year,
the
equivalent
of
19
Comic
Reliefs.
Many
charities
would
not
exist
without
this
income
and
others
would
have
to
cut
crucial
services.
Two
out
of
three
guide
dogs
and
six
out
of
ten
life
boat
launches
are
paid
for
by
gifts
in
Wills,
as
is
over
a
third
of
Cancer
Research
UK’s
life-­‐saving
work.
……………………………………………………………………
Suggested
questions….
1) Gregg,
where
on
earth
did
the
idea
for
a
deadly
restaurant
come
from?
2) Could
every
dish
on
the
menu
be
potentially
fatal?
3) Can
you
give
us
any
clues
at
to
what
the
menu
holds
in
store?
4) Is
there
a
dish
on
the
menu
you
are
most
looking
forward
to
tasting?
/
Is
there
a
dish
on
the
menu
you
are
nervous
about
sampling?
5) So
I
understand
there
are
a
few
places
left
–
just
how
would
you
reserve
a
place?
6) So
there
is
actually
a
good
cause
behind
this
isn’t
there?
Can
you
tell
us
about
the
involvement
of
Remember
a
Charity
and
who
they
are?
7) Why
is
it
so
important
to
leave
a
gift
in
your
Will
to
charity?
8) So
will
every
diner
be
expected
to
have
made
a
Will
including
a
gift
to
a
charity?
9) For
those
of
us
who
may
not
be
quite
brave
enough
to
dice
with
death
but
want
find
out
more,
where
can
we
go?
ISDN
INTERVIEW
OPPORTUNITY
REST
IN
PEAS!
-­‐
Daring
Diners
Sign
up
for
Deadly
New
Restaurant
-­‐
Gregg
Wallace
Masterchef
Host
Wednesday
30th
January
2013
-­‐
10:00
–
13:00
Daring
diners
will
dice
with
death
next
month
when
a
new
restaurant,
serving
only
potentially
deadly
food,
opens
its
doors
for
two
nights
only.
Launched
by
Masterchef’s
Gregg
Wallace,
Café
De
Mort
will
serve
a
range
of
deadly
delicacies
as
part
of
a
campaign
by
Remember
A
Charity
to
encourage
more
people
to
leave
a
gift
to
charity
in
their
Wills.
Located
in
a
central
London
church
crypt,
Café
De
Mort
opens
its
doors
on
26th
and
27th
February.
The
menu
remains
a
closely
guarded
secret
but
will
feature
delicacies
from
around
the
world.
Each
of
the
six
dangerous
dishes
served
will
be
potentially
lethal
if
not
prepared
or
cooked
properly.
Despite
the
potential
for
peril
on
its
plates,
Café
De
Mort
is
virtually
fully
booked,
with
charity
supporters
and
members
of
the
public
set
to
travel
from
across
the
UK
for
a
taste
of
its
killer
cuisine.
A
few
places
are
still
available
for
listeners
with
an
up
to
date
Will
and
a
sense
of
adventure.
Gregg
Wallace
explained,
“I’ve
tried
some
dodgy
food
in
my
time
as
a
Masterchef
judge,
but
this
is
the
first
time
I’ve
actually
had
to
put
my
life
on
the
line!
One
slip
in
the
kitchen
could
have
deadly
consequences.”
Remember
A
Charity,
the
consortium
of
140
charities
behind
the
campaign,
hopes
that
diners
will
be
reminded
of
the
unpredictability
of
life
and
the
importance
of
taking
care
of
friends,
family
and
the
causes
they
hold
dear.
After
all,
nobody
knows
the
importance
of
a
having
a
Will
more
than
someone
who
could
be
about
to
eat
their
last
meal.
Gregg
is
available
to
let
listeners
know
how
they
can
register
for
Café
De
Mort,
and
just
what
lies
in
store
for
those
that
do.
-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐
Suggested
Presenter
Intro
-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐
“Imagine the prospect of booking a restaurant that will
serve you a meal that could, very easily, be your last.
Well believe it or not – that is exactly what a new
restaurant being launched by Masterchef host Gregg
Wallace intends to offer.
Gregg joins me today to explain the idea behind Café de
Mort and exactly how those who are brave enough could
have a chance of dicing with death for themselves…
Gregg welcome….”
FOR
MORE
INFORMATION
PLEASE
CONTACT
CAROLYN.OWLETT@CLEANFEEDMEDIA.CO.UK
OR
CALL
020
7193
8435

3. 1
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Coast
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Audience: 308,000
3
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and
Surrey Duration: 7m
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Talbot Broadcast
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Audience: 251,000
4
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Manchester Duration: 10m
36s
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Cocker Broadcast
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Audience: 228,000
5
Station: BBC
Hereford
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Worcester Duration: 6m
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Presenter: Elliott
Webb Broadcast
on: Mid
morning
show
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Midlands Media
value: £1,407.00
Audience: 98,000
6
Station: BBC
Wiltshire
Duration: 13m
8
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Rogers Broadcast
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CLEANFEED
MEDIA
CAMPAIGN
REPORT
CAMPAIGN:
RAC
''Deadly
Delicacies''
CAMPAIGN
DATE:
30/1/2013
CLIENT:
Good
RelaKons
CONTACT:
AarK
Bulsara

4. 7
Station: BBC
Swindon Duration: 13m
8
s
Presenter: Graham
Rogers Broadcast
on: Saturday
breakfast
Region: South
West Media
value 2,149.00
Audience: 83,000
8
Station: Kemet
FM Duration: 8m
16s
Presenter: Christine
Bell Broadcast
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morning
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Audience: 47,000
9
Station: BFBS
Worldwide Duration: 8m
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Carlin Broadcast
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Region: Worldwide
DAB
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SKY Media
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10
Station: Downtown
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15s
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Fleck Broadcast
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Ireland Media
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Audience: 267,000
11
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Northampton Duration: 9m
59s
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Keith Broadcast
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morning
show
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12
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5. 14
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Audience: 168,000

6. Radio
Station Region Contact Audience
1 Asian
Star
Radio Slough/Windsor/Maidenhead Sbba
Sidique 15,000
2 KMFM Ashford/Kent Nigel
Ansell 152,000
3 Mansfield
Radio Mansfield John
B
Tannen 38,000
4 Sheffield
Live Sheffield Paul
Gregory 30,000
5 Sunrise
Radio Leeds/Bradford Munaza 70,000
6 Oak
FM North
West
Leicestershire News 25,000
7 Oban
FM Oban Alan
Campbell 20,000
8 Stroud
FM Stroud Maddi
Davis 10,000
9 Manx
Radio Isle
of
Man Bob
Harrison 30,000
10 London
Greek
Radio Greater
London Angela
Mathaou 20,000
11 Blast
Radio West
London
University Ben
Morse 6,000
12 Leith
FM Leith,
Scotland John
Murray 15,000
13 Radio
Cardiff Cardiff,
Wales Jane
Morris 20,000
14 Hope
FM Pool,
Christchurch Janet
Latham 25,000
15 BCB
Radio Bradford News 30,000
16 Radio
Verulam St
Albans News 15,000
17 Radio
Bracknell Bracknell John
Haltishall 9,500
18 Celtica
Radio Mid
Wales
and
Borders Bill
Everat 15,000
19 IUR
FM Newry,
Ireland Desy
Mckevitt 10,000
20 Radio
Warwick Warwickshire
University Outward
Bound
Show 5,000
21 Exeter
FM Exeter,
Devon Tom.P 28,000
22 The
Beach Ipswich News 53,000
TOTAL 641500
Listening
figures
supplied
by
RAJAR
or
sourced
from
the
stations
directly.
The
names
listed
have
either
accessed
and/
or
downloaded
all
or
parts
of
the
audio
ready
for
broadcast.
CLEANFEED
MEDIA
CAMPAIGN
REPORT
CAMPAIGN:
RAC
''Deadly
Delicacies''
CAMPAIGN
DATE:
30/1/2013
CLIENT:
Good
RelaHons
CONTACT:
AarH
Bulsara