1. SalfordCityCollege
Eccles Sixth Form Centre
BTec Level 3
Extended Diploma in Creative Media Production
Film, TV and Radio
HA4 – Objects of Desire
Advert Synopsis
Name Clayton Skorski
Title Working side iPhone
Product Apple iPhone
Synopsis The advert will be 40 seconds long (the length of a typical existing Apple product advert, give or take a few seconds)
To start of the advert I want it to start off with a red screen, with a slight tint; the effect and quality that is usually seen in Apple adverts. I want the red
screen to be on for about 2 seconds with nothing but the red screen on shot (0:02). After the 2 seconds is up I want the iPhone to be placed in the
centre of the screen by a left hand, once placed down on the table, I want the left hand to then hold the top and the left side of the phone with the
thumb on the left and index on the top to slightly tilt the phone so it’s perfectly straight, then the hand will be taken away of shot; when this is done it
will be about 4 seconds into the advert (0:04). After that I want an upbeat soft melody to start playing (0:05), then at the same time I want a male
English accent voiceover to go over the top of the advert. The first thing I want the voice over to say is “New”, then I want just the music to be playing
by itself* (0:06), I then want the left hand to come back into shot and press the home button on with his index finger, I then want to swipe the slide to
unlock (0:07). As soon as the iPhone click nose goes off (indicates the iPhone has been unlocked) I want the voice over to say “Welcome to the
newest addition to the Apple family” then wait 1 second “It’s thinner, faster, and better than anything you have ever seen... This is the future of smart
phones” (0:10). I then want the hand to scroll through the home screens from each page of apps; back and forth (0:12) I then want the screen to
stop on the last page and it showing the “Notes” app and the hand will click on it and it will load up (0:13) I then want the hand to add a new note
with the title “Work Meeting” with the voice over also saying “Work Meeting” at the same time, then when I want both left and right hand to both come
into shot (0:16) then both hands to type “Office meeting on Friday, 2nd
floor, room 201” also the voice over to say type “Office meeting on Friday, 2nd
floor, room 201” at the same time, then I want the right hand to come out of shot, and the left hand to press save (0:20) then I want to press the
home button and when the home button is pressed I want the left hand to press the home button again and let the phone go to the first page, and
while this is happening I want the voice over to say, “Now it’s not just a phone, it’s a reminder, organizer, helper and much, much more… Set notes”
*then a pause* then I want the hand to click the Clock app, and to set an alarm for 1 hour prior to the meeting with the title “Meeting in 1 hour, check
notes”. And while this is happening I want the voice over to say “Set reminders and alarms for anything” (0:26)I then want the hand to press the
home button and then click the Calendar app, and also record the meeting on the said date; Friday, with the same title, with the voice over saying
“Record and plan important work meetings… the right and easy way” (0:32) I then want to press the home button again and go to emails and show

2. a pre typed email with the heading “Reminder to everyone” and the words “Office meeting on Friday, 2nd
floor, room 201, use your iPhones to remind
you” and whilst this is happening I want the voice over to say “Working, just got a lot easier” (0:36) I then want the left hand to swipe the while phone
of screen to the right, then the Apple logo to come up with the voice over saying “the new iPhone” and then the music to carry on playing, then fade
out slowly. (0:40)
*The music will be playing throughout the whole of the advert.