FinnSEA is a business consulting firm based in Helsinki and Ho Chi Minh City that assists foreign companies with market entry in Vietnam and Southeast Asia. They have over 10 years of experience providing services such as market research, partner identification, sourcing assistance, and business delegations. Their team of Finnish and Vietnamese consultants aims to help clients understand the local business culture while meeting international standards.

1. 2017–FINNSEA
www.finnsea.com
YOUR TRUSTED PARTNER IN VIETNAM
HELSINKI – HO CHI MINH CITY

2. 2017–FINNSEA
www.finnsea.com
Who are we ?
Seasoned business consultants with 10 years + experience in Vietnam
FinnSEA provides market entry consulting for foreign firms in Vietnam and
South East Asia. With roots in Finland and Vietnam, we build long term
partnership with the SME’s and larger corporations we have assisted in their
internationalization process.
With 10+ year´s’ experience and a team composed of International and
Vietnamese consultants and experts, we can meet international expectations
and adapt them to the local business culture.
We work with our clients in various phases of their international growth:
• Assist companies to assess their capacity to do international business
• Evaluate their business opportunities in different countries
• Assist them in building their presence and ramp up their activities in target
countries
• Boost companies already having presence and sales activities in foreign
markets but who are not satisfied with their results.

3. 2017–FINNSEA
www.finnsea.com
OUR MISSION
Your project, your success
Our competent consulting teams guarantee a successful market entry by
selecting the right entry strategies and partners, while minimizing the
costs and maximizing the results.
Our experienced consultants have the needed networks and knowledge of
the business environment and their local presence is a significant
advantage for any activities our customers solicit from us.
Pietro Karjalainen
CEO at Finnsea

4. 2017–FINNSEA
www.finnsea.com
WHY VIETNAM
Your growth opportunity
Ho Chi Minh City - Vietnam
• 95M + people market boosted by a strong middle class
growth
• Continuous economic growth coupled to low inflation
• Well diversified economy
• Unique political stability
• At the heart of ASEAN making it the perfect HUB for
your southeast asia operations
• B2B and B2C customers looking for European
technology, brands and know-how
• Competitive labor cost compared to neighbor countries
• Abundance of qualified workforce
• The hotspot of ASEAN manufacturing
• US Dollar based economy
• Free trade agreement with European Union, member of
WTO and ASEAN

5. 2017–FINNSEA
www.finnsea.com
SOME FACT NUMBERS
A digest of our achievements
10 50 + 23
Consulting
projects
Partners
found
Years +
presence
In Vietnam B2B and B2C For our B2B customers

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www.finnsea.com
Are you ready to go international ?
The International Growth Plan is the first brick of your expansion, it will help you to
recruit the right resources and increase the probability of success of your project, find your
competitive advantages, target the right customer segment and determine what are the
prerequisite to enter the market.
Your internationalization process can become a nightmare if you base only on the
experience you have acquired from a random selection of existing clients. We aim to help
you determine the right segment to target for your company, unveil your true competitive
advantage, portray obviously to your customers what is your added value, and finally find
the adapted communication strategy.

7. 2017–FINNSEA
www.finnsea.com
OUR OFFER
Our full range of services for SMEs and corporations
Is your product/solution adapted to the
Vietnamese market? What is the best entry
strategy? We find answers to your questions
Market entry consulting
Do you plan to outsource a part of your
production to Vietnam? We will assist you
through the process.
Sourcing and quality control
A solid local partner is the key to success in
many industries in Vietnam
Partner search
Organization of turn-key business
delegation visits to meet partners and
decision makers.
Business delegations

8. 2017–FINNSEA
www.finnsea.com
MARKET ENTRY CONSULTING
Together we ensure a successful market entry
In many industries, entering a new market is a heavy investment, this is why you
cannot take the risk of stepping in before ensuring that your business has a potential
here., Vietnam is full of opportunities, but there are traps to avoid to succeed. DO not
go alone if you don't know the business culture and behavior.
Together, we will determine your product/service’s potential in Vietnam regarding the
market specificities, competitive landscape and legal aspect. We will then craft and
implement the most adapted market entry strategy to build your success story in
Vietnam.
Services:
✓ Business opportunity check
✓ Market analysis and legal aspects
✓ Market size validation
✓ HR aspects
✓ Market entry strategy
✓ Company Formation
✓ Business development with our Nordesk brand

9. 2017–FINNSEA
www.finnsea.com
PARTNER SEARCH
Looking for a reputed and reliable partner ?
Finding and Working with the right partner is essential in Vietnam. If you have no
previous experience of Vietnam, the screening and shortlisting is a tricky process.
Finnsea will assist you in the process.
We have years of experience searching and carefully selecting a reliable counterpart
in Vietnam, we know the potential traps and how to avoid them.
Services:
✓ Definition of ideal partner profile
✓ Listing of all partners
✓ Screening
✓ Short-listing of the most potential
✓ Joint meetings with the candidates
✓ Partner performance audit if you already have a sales channel

10. 2017–FINNSEA
www.finnsea.com
SOURCING
Consider working with local professional
Vietnam presents an important possibility for low cost manufacturing and sourcing.
East China has slowly lost it competitiveness due to increasing labor cost and has
become more and more high volume, low mix manufacturing country.
Vietnam still offer the flexibility of low volume, high mix production and competitive
overall cost level.
As a third-party consultant, we do not have family or relatives ties, nor other
commercial interests which would lead us to biased information and not selecting the
best choice for the customer.
Services:
✓ Benchmarking potential partners
✓ Ensure suppliers follow legal and certification requirements
✓ Contract negotiation and advising
✓ Contract signature
✓ Material procurement audit
✓ We tackle down administrative issues and language barriers
✓ On-Site presence
✓ Quality control

11. 2017–FINNSEA
www.finnsea.com
BUSINESS DELEGATION
We build tailor-made visits for B2B and B2C partners
Our business delegation offer includes:
✓ Fully customized program design
✓ Transportation and accommodation booking
✓ Meetings with Vietnamese official bodies
✓ Meetings with potential business partners
✓ Cultural visits
✓ Business card and marketing material printing
✓ Interpretation services
We offer turn-key business delegation trips to Vietnam. Our large network and
knowledge of the local market gives us the opportunity to build dynamic and efficient
programs adapted to your wishes.
It all comes with 2 objectives in mind:
• Giving you a better understanding of the local market and culture
• Generation of new business opportunities.
We assess your needs and build an adapted program to maximize results. We are
flexible regarding the duration of your stay, the size of your delegation and of course
your target budget.
We have long experience organizing B2B , B2C and ministerial delegation visits in
Vietnam.

12. 2017–FINNSEA
www.finnsea.com
PIETRO KARJALAINEN
Pietro Karjalainen has over 30 years’ experience
in international business from sales, marketing
and management functions. Since 2008, he has
been specializing in Asian region, spending 4
years in Vietnam as Finpro Country Manager.
He founded Finnsea in 2013 and acts today as a
private market entry consultant for European
companies in Vietnam.
Pietro speaks fluently Finnish, French, English and
Swedish
FOUNDER AND CEO
Email: Pietro.Karjalainen@finnsea.com
Mobile: +84 938 63 1100
LinkedIn: https://www.linkedin.com/in/pietrok/

13. 2017–FINNSEA
www.finnsea.com
CLAUDIO KARJALAINEN
Claudio manages the project implementations at
Finnsea. He has been successfully leading
numerous market entry, outsourcing and business
delegations projects for European customers
(SMEs as well as Corporate). He has a great
understanding of Vietnamese B2B and B2C
industries.
Claudio speaks fluently French, English and
Finnish.
HEAD OF OPERATIONS
Email: claudio.Karjalainen@finnsea.com
Mobile:+84 903 02 3212
LinkedIn: https://www.linkedin.com/in/claudiokarjalainen//

14. 2017–FINNSEA
www.finnsea.com
ROBERT KARJALAINEN
In 2016 Robert established the company’s new
spin-off: Nordesk, dedicated to our customer’s
sales and marketing operations in the Vietnamese
market.
Robert has experience in both Vietnamese retail
and consumer goods industries.
Robert speaks fluently French, English and
Finnish.
MARKETING
Email: Robert@nordesk.com
Mobile: +84 909 99 5705
LinkedIn: https://www.linkedin.com/in/robertkarjalainen/

15. 2017–FINNSEA
www.finnsea.com
KAIJA KEIJOLA
Kaija has served in management positions in
international IT companies in the business
development, sales and supply organizations over
30 years. In addition, she has worked as an
independent consultant in the UK and Finland.
Kaija is you contact point in Finland.
Kaija speaks native Finnish, English fluently and
good Swedish.
SENIOR SALES CONSULTANT
Email: kaija.keijola@finnsea.com
Mobile: +358 40 542 1228
LinkedIn: https://www.linkedin.com/in/kaija-keijola-71277012/

16. 2017–FINNSEA
www.finnsea.com
WHY US ?
We have an intimate knowledge of the Vietnamese market
15 years + cumulated experience in the
Vietnamese market.
Experience
We have been building a strong network of
local and foreign experts of the Vietnamese
market.
Wide network
01
03
We are based in Ho Chi Minh City, we are in
daily contact with local business actors. You
benefit from both Finnish and Vietnamese
culture knowledge and mindset.
Finnish and Vietnamese culture
We always adapt our services and offers to our
customers needs and specificites.
Flexibility
02
04

17. 2017–FINNSEA
www.finnsea.com
STAY IN TOUCH
WITH US
HELSINKI
Kaija Keijola
+358 40 542 1228
Kaija.Keijola@finnsea.com
HO CHI MINH CITY
384 Hoang Dieu, Level 1
District 4, Ho Chi Minh City
Vietnam
Claudio Karjalainen
+84 903 023 212
claudio.Karjalainen@finnsea.com
+358 9 2316 9955
contact@finnsea.com
www.finnsea.com