TU Practical SEO Class


Published on

Published in: Self Improvement
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

TU Practical SEO Class

  1. 1. Practical SEOFor the Real Estate Professional<br />
  2. 2. Keyword Research<br />WHY?<br />Understand your customers want<br />Discover monthly search volume for various phrases<br />Determine priority phrases to use in your website<br />
  3. 3. Keyword Research<br />HOW?<br />Google Adwords Keyword Tool<br />Save to Spreadsheet<br />Organize based on:<br />Search Volume<br />Relevance<br />Priority<br />
  4. 4. Keyword Research<br />TIPS:<br />Start broad & work your way down…<br /><ul><li>Denver Real Estate (Level 1) *580k population
  5. 5. Highlands Ranch Real Estate (Level 2) *70k population
  6. 6. Lone Tree Real Estate ( Level 2,3) *17k population
  7. 7. Denver Tech Center, Park Meadows (Level 3) *Population not measured</li></li></ul><li>Keyword Research<br />TIPS:<br />Keyword Modifiers<br />Realtor Homes MLS House Luxury Single Family Property Land For Sale value market search price <br />Real Estate<br />Homes For Sale<br />
  8. 8. Keyword Research<br />THEN WHAT?<br />Assign your new keyword phrases to pages of your website<br /><ul><li>Level 1 (Home Page) *1 Page
  9. 9. Level 2 (Sub Pages) * 5-20 Pages
  10. 10. Level 3 (Niche Pages) * 50+ Pages</li></li></ul><li>Level 1 Pages<br />Home Page<br />(Level 1)<br />Level 1 Keyword Examples<br />*(Denver) Real Estate<br />*(Denver) Homes For Sale<br />Start by targeting 2-3 phrases<br /> The Home Page is the most powerful page on your domain<br />Competitive phrases should be targeted<br />
  11. 11. Level 2 Pages<br />Sub Page<br />(Level 2)<br />Sub Page<br />(Level 2)<br />Sub Page<br />(Level 2)<br />Level 2 Keyword Examples:<br />Page About Condos<br />Examples:<br /><ul><li> Denver Condos
  12. 12. Condos For Sale in Denver
  13. 13. Denver Condo Listings</li></ul>TIP: This page should be about your primary specialty<br />Page About Sub-Market<br />Examples:<br /><ul><li> Englewood Real Estate
  14. 14. Englewood Homes For Sale</li></ul>TIP: Similar to the Home page but in a less competitive market<br />Page About Secondary Specialty<br />Examples:<br /><ul><li> Denver Luxury Homes
  15. 15. Denver Single Family Homes</li></ul>TIP: Make sure your keyword research backs this up. If there aren’t enough searches for your 2nd specialty, try something else.<br />
  16. 16. Level 3 Pages<br />Sub Page<br />(Level 2)<br />Sub Page<br />(Level 2)<br />Sub Page<br />(Level 2)<br />Niche Page<br />(Level 3)<br />Niche Page<br />(Level 3)<br />Niche Page<br />(Level 3)<br />Niche Page<br />(Level 3)<br />Niche Page<br />(Level 3)<br />All pages should be within 2-3 clicks of the home page<br />Blog Posts make great niche pages<br />Start by targeting 50 niche phrases<br />
  17. 17. Using the keywords in your pages…<br />
  18. 18. Analyzing Website Authority<br />Search engines rank web pages based on authority & Relevance<br />How do search engines measure authority?<br />Incoming Links!<br />
  19. 19. Analyzing Authority<br />Domain Authority<br />Total Number of Links to all pages <br />On the domain<br />Number of Linking Domains<br />Quality of Links<br />Domain Age<br />
  20. 20. Analyzing Authority<br />Domain Authority<br />Web Page Authority<br />Total Number of Links to all pages <br />On the domain<br />Total Number of Links to page<br />Number of Linking Domains<br />Number of Linking Domains<br />Quality of Links<br />Quality of Links<br />Domain Age<br />Authority of Overall Domain<br />Diversity of links spread across the<br />Domain. Not just to the home page<br />
  21. 21. Analyzing Authority<br />Measuring Links<br />Yahoo Site Explorer or Open Site Explorer<br />The Canonicalization problem (http:// vs. www.)<br />Filter out links from your own domain name<br />Search for links to a page vs. links to the entire domain<br />Yahoo general places higher authority sites near the top of the results<br />Open Site Explorer will tell you the general authority of the linking domain<br />
  22. 22. Competitive Analysis<br /><ul><li>Examine the keyword phrases for Level 2 & 3 keywords
  23. 23. Identify key competitors
  24. 24. Highlight gaps in your competitors armor
  25. 25. What phrases have low competition?
  26. 26. Is there a niche you can exploit?</li></li></ul><li>Competitive Analysis<br />Helpful Tools:<br />
  27. 27. Competitive Analysis<br />Links to this page<br />Links to this domain<br />
  28. 28. Thank You!<br />