BrightLocal - Local SEO Check Up - Webinar Slidedeck - lscu - powerpoint

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BrightLocal - Local SEO Check Up - Webinar Slidedeck - lscu - powerpoint

  1. 1. Master Class Webinar Series:Local SEO Check Up Hello & welcome to the webinar. The webinar will start in a few minutes.
  2. 2. Up-coming webinars12th Dec Local SEO Check Up15th Dec Local Search Rank Checker ✓117th Dec CitationTracker & CitationBurstAll webinars at 2pm EST / 11am PST
  3. 3. Agenda✓ Overview (<5 mins)✓ Packages & report credits (<5 mins)✓ Setting up reports (5 mins)✓ Analyzing reports (20 mins)✓ Customizing reports (5 mins)✓ APIs (<5 mins)✓ Q&A
  4. 4. ‘SEO Check Up’ ✓ Complete Local SEO Audit tool ✓ Generates SEO report in 15 mins ✓ 300 automated checks ✓ 6 areas of SEO covered ✓ Online & PDF reports ✓ White-label reports
  5. 5. How we gather data ✓ 100% BrightLocal technology ✓ Pull data from 20+ sources ✓ 90% scraping / 10% API ✓ Real-time + small cache
  6. 6. Who & when...✓ Pitching to new clients✓ Start of a new engagement✓ Periodic ‘health’ checks
  7. 7. Packages & Reports
  8. 8. Packages & Reports✓ Single Business 1 / month✓ Multi Business 6 / month✓ SEO Pro 20 / month✓ Addon Packages - from $1/report
  9. 9. Setting-up Reports
  10. 10. Analyzing Reports
  11. 11. Summary scores✓ Takes multiple factors into consideration✓ Gives each factor a weighting✓ Some factors absolute, some relative✓ Score is compared vs. max possible✓ Turn this in a ‘friendly’ value
  12. 12. Sample of scoring algo Domain Authority 0-30 31-60 61-100 Points 1 3 6 Domain Auth. vs Less Equal More Competitors Points 0 1 3
  13. 13. On-site SEO - 2 parts Code Content & LinksThis studies the code of ‘Content’ looks for use ofyour website and looks for keywords in both thecertain signals within the visible text & in the ‘meta’code. content of site.We then interpret those ‘Links’ are links within yoursignals and determine if website & links which clickthey are good or bad. outside your site.
  14. 14. Editing & White Label
  15. 15. Customizing Reports Editing White LabelYou can edit individual reports White-labelling your reportsonline. This allows you to allows you to change the logo,tweak results or to give a colors, introduction text.report a custom, personalizedintroduction. It also allows you to select which sections of the report you wantThese changes are unique to to showeach report. These changes are universal to all reports.
  16. 16. APIs✓ Local directory look-up✓ Google+ Local look-up✓ Off-site SEO✓ Social Media reporting
  17. 17. What are we working on✓ Updated report styling✓ Citation Report Section✓ White-label report (Q1, 2013)
  18. 18. ThankYou
  19. 19. Questions?

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