Summary scores✓ Takes multiple factors into consideration✓ Gives each factor a weighting✓ Some factors absolute, some relative✓ Score is compared vs. max possible✓ Turn this in a ‘friendly’ value
Sample of scoring algo Domain Authority 0-30 31-60 61-100 Points 1 3 6 Domain Auth. vs Less Equal More Competitors Points 0 1 3
On-site SEO - 2 parts Code Content & LinksThis studies the code of ‘Content’ looks for use ofyour website and looks for keywords in both thecertain signals within the visible text & in the ‘meta’code. content of site.We then interpret those ‘Links’ are links within yoursignals and determine if website & links which clickthey are good or bad. outside your site.
Customizing Reports Editing White LabelYou can edit individual reports White-labelling your reportsonline. This allows you to allows you to change the logo,tweak results or to give a colors, introduction text.report a custom, personalizedintroduction. It also allows you to select which sections of the report you wantThese changes are unique to to showeach report. These changes are universal to all reports.
APIs✓ Local directory look-up✓ Google+ Local look-up✓ Off-site SEO✓ Social Media reporting
What are we working on✓ Updated report styling✓ Citation Report Section✓ White-label report (Q1, 2013)