1. Mr. Arniel V. Ping
St. Stephen’s High School
Manila, Philippines
MEDIA AND
INFORMATION
LITERACY
VISUAL INFORMATION
AND MEDIA (PART 1)
Definition
Purpose and Importance
Types and Formats
Visual Design Elements
2. LEARNERS WILL BE ABLE TO…
define visual information and visual media
(SSHS);
discuss the purpose and importance of visual
media (SSHS);
describe the different dimensions of visual
information and media (MIL-11/12VIM-IVc-7);
LEARNING COMPETENCIES
3. LEARNERS WILL BE ABLE TO…
discuss the elements of visual design (SSHS);
comprehend how visual information and media
is/are formally and informally produced,
organized and disseminated (MIL11/12-VIM-IVc-
8); and
LEARNING COMPETENCIES
4. LEARNERS WILL BE ABLE TO…
evaluate the reliability and validity of visual
information and media and its/ their sources
using selection criteria (MIL11/12-VIM-IVc-9).
LEARNING COMPETENCIES
5. I- VISUAL INFORMATION AND MEDIA
A. Definition
B. Purpose and Importance
C. Types and Formats
D. Visual Design Elements
TOPIC OUTLINE
19. CLASS ACTIVITY
1. Write the story of the graphic novel in
your notebook. You are not allowed to
talk to your classmates. (5 minutes)
FORMATIVE ASSESSMENT
20. CLASS DISCUSSION
1. What is the story in this graphic novel?
2. Who is the main character in the story?
How did you know?
3. What do you know about the main
character? How did you know it?
FORMATIVE ASSESSMENT
21. VISUAL
INFORMATION
VISUAL MEDIA
EXAMPLES OF VISUAL MEDIA
• Photography
• Video
• Screenshots
• Infographics
• Data Visualization (charts
and graphs)
• Comic Strips/Cartoons
• Memes
• Visual Note-Taking
22. PURPOSE OF VISUAL INFORMATION
gain attention
create meaning
facilitate retention
23. PURPOSE OF VISUAL INFORMATION
Source: http://www.comoxvalleyrd.ca/EN/meta/whats-new/news-archives/2015/practice-how-to-drop-
cover-and-hold-on-during-shakeout-bc-day.html
24. The Power Of Visual Content BY DemandGen Report (2014)
Source: https://www.demandgenreport.com/industry-topics/rich-media/2906-the-power-of-visual-content-infographic
26. THE POWER OF VISUAL CONTENT MARKETING
Source: http://springboardpr.ie/the-power-of-visual-content-marketing/
27. KNOW YOUR IMAGE FORMAT
HTTPS://MAKEAWEBSITEHUB.COM/IMAGE-FORMATS-MEGA-
CHEAT-SHEETS/
COMMON VISUAL MEDIA FILE TYPES
28. KNOW YOUR IMAGE FORMAT
HTTPS://MAKEAWEBSITEHUB.COM/IMAGE-
FORMATS-MEGA-CHEAT-SHEETS/
29. KNOW YOUR IMAGE FORMAT
HTTPS://MAKEAWEBSITEHUB.COM/IMAGE-
FORMATS-MEGA-CHEAT-SHEETS/
30. KNOW YOUR IMAGE FORMAT
HTTPS://MAKEAWEBSITEHUB.COM/IMAGE-
FORMATS-MEGA-CHEAT-SHEETS/
31. KNOW YOUR IMAGE FORMAT
HTTPS://MAKEAWEBSITEHUB.COM/IMAGE-
FORMATS-MEGA-CHEAT-SHEETS/
32. KNOW YOUR IMAGE FORMAT
HTTPS://MAKEAWEBSITEHUB.COM/IMAGE-
FORMATS-MEGA-CHEAT-SHEETS/
33. ELEMENTS OF VISUAL DESIGN
VISUAL DESIGN ELEMENTS
P
.123 MIL TEACHING GUIDE BY CHED
THE BUILDING BLOCKS OF VISUAL DESIGN BY TEO SIANG
https://www.interaction-design.org/literature/article/the-building-blocks-of-visual-design
34. LINE
describes a shape or outline
create texture and can be thick or thin
may be actual, implied, vertical,
horizontal, diagonal, or contour lines
VISUAL DESIGN ELEMENTS
P
. 123, MIL TEACHING GUIDE BY CHED
37. SHAPE
a geometric or organic area that stands
out from the space next to or around it,
or because of differences in value, color,
or texture
VISUAL DESIGN ELEMENTS
P
. 123, MIL TEACHING GUIDE BY CHED
40. VALUE
the degree of light and dark in a design
contrast between black and white and all
the tones in between
VISUAL DESIGN ELEMENTS
P
. 123, MIL TEACHING GUIDE BY CHED
42. VISUAL DESIGN ELEMENTS
P
. 123, MIL TEACHING GUIDE BY CHED
TEXTURE
way a surface feels or is perceived to feel
illusion of the surfaces peaks and valleys,
resulting in a feeling of smoothness or
roughness in objects
47. VISUAL DESIGN ELEMENTS
P
. 123, MIL TEACHING GUIDE BY CHED
COLOR
determined by its hue (name of color),
intensity (purity of the hue), and value
(lightness or darkness of hue)
used for emphasis, or may elicit
emotions from viewers
50. VISUAL DESIGN ELEMENTS
P
. 123, MIL TEACHING GUIDE BY CHED
FORM
a figure having volume and thickness
an illusion of a 3-dimensional object can be
implied with the use of light and shading
can be viewed from many angles
61. REFERENCES
Media and Information Literacy Curriculum
Guide by DepEd
Media and Information Literacy Teaching
Guide by CHED
Media and Information Literacy by Boots C.
Liquigan, Diwa Learning Systems Inc.
62. REFERENCES
The Building Blocks of Visual Design by TEO SIANG
https://www.interaction-design.org/literature/article/the-building-blocks-of-visual-design
Digital Image File Types Explained
http://users.wfu.edu/matthews/misc/graphics/formats/formats.html
Know Your Image Format
https://makeawebsitehub.com/image-formats-mega-cheat-sheets/
