1. Chloe Kyriacou
Music Video Production- Midway Evaluation
Song- Titanium
Overall the rough edit of my music video-in my opinion- is going in the right direction. In this
evaluation I will be looking back on what I’ve produced so far to determine what’s good about it, any
changes that need to be made and what I can improve on.
When we first began editing our music video we realised fairly quickly that we did not have enough
footage to cover the full four minutes of the song- however this was quickly sorted it out.
The first fifteen seconds of the song consists of all
the footage from the entire music video being played
back in reverse- this is to show that a ‘story’ is about
to be told. Personally, I believe this works well and
put’s the point I want across- how did our subject get
where she is now? The video then dips to white
before starting from the beginning; I originally
intended for the dip to be a very short clip of a bright
white flash rather than the screen just changing
colour for a few seconds, however I never figured out how to add the effect. This is something I can
look to change with the help of a teacher when I start my final edit.
After the first initial fifteen seconds of the song the music video then goes’ to ‘real time’- we are
now in the present. The first thing I wanted to do before presenting the main protagonist was set
the scene; whilst it didn’t turn out how I had envisioned it, it works well and gives us an idea of
where she lives. I set the scene with three short clips we filmed of Eccles. As seen below, the first of
the three pieces of footage I chose to use is of a tree- I wanted to give off a slight gloomy feeling of
loneliness and isolation since there are no visible people around in any of the setting scene clips.
Whilst it’s not visible in the below image (on the left hand side) the footage starts of slightly blurred
before coming into focus. This was not something I had planned to do, however there was no way of
me editing out that part of the of footage without making the clip a lot shorter which I did now want
to do. Since it is the ‘opening’ clip it has a slight advantage of looking intentional.

2. Chloe Kyriacou
We then see a very short clip of the motorway- to show she lives in a city- before we cut to the
outside of a block of flats. I believe the cross fade between the flats going on to the living room
scene works well- I wanted it to be obvious that she lives inside the building.
The transition from the cross fade of the flats to the pan of the
living room is very smooth with movement the whole way
through. The video then cuts to a close up of the protagonist
face before cutting to another
shot of her sat outside; when
playing back the video it’s
noticeable that between the
close up of her face and the
shot of her outside there is
slight gap between frames that leaves the scree black- this is
something that I need to sort out in my final edit.
The white screen that follows up after the previous shot is supposed to represent a flashback- hence
why the clip following on from the ‘flash’ is in black in white. However like in the first fifteen second
of the song, I wanted this to be a flash rather than a solid colour so this is an issue I need to address
since this affect is used a few times throughout the video.
The flashback is supposed to be of her parents arguing; however
now I’ve watched it back I’m not so sure I want to use this specific
piece of footage since it’s so short. I have no way of lengthening the
clip since that is the full piece of footage so I will have to look at
either replacing it with another piece of footage or completely
scraping it.
The next thirty seconds simply consist of the protagonist running away from home- we see her
running down a variety of streets and through puddle. I have slowed the video down a little,
however I believe that the cut edits transitioning from shot to shot work well- there are no obvious
gaps inbetween frames that I have noticed. The first shot we see of her running away is not quite as
focused as the other footage but it’s too late to change this and it doesn’t really affect the rest of the
music video.

3. Chloe Kyriacou
Editing the train scene is something I struggled with, we had a lot of good footage but it just wasn’t
matching up properly without having to add a lot of effects- which looked slightly tacky. This meant
that I was not able to use all the footage we took. The shot we see of her running down the train
station stairs transitions on from the running away scene, so it cut edits in the same manner.
The shot of the protagonist running down the stairs was very long so I cut out pieces of the footage
and replaced it with a cross fade, however now I’m not so sure I like it, so I may change it in my final
edit and just speed up the scene instead. We see another flashback which personally I really like-
however as mentioned before I need to sort out the issue with the flash effect.
Continuing on from the flashback scene is a variety of shots of the protagonist at the train station,
before we see the train arriving in ‘London’. Since we had no footage of her getting on a train, I had
to be inventive in how I put the point across that she got on the train. Whilst I think I have put the
point across, it’s something I would change if we could film again.

4. Chloe Kyriacou
I decided to place two ‘setting scene’
shots before revisiting our
protagonist again- the first one is of
the London eye and the second big
ben and its surrounding streets. I
sped up the footage of big ben to
show tine passing and how busy it is-
however looking back on it, it has
been decided that footage could be sped up a little more, so this is something I need to change in my
final edit.
The next few shots don’t really ‘tell a story’- we wanted this footage to be a little abstract whilst still
following the theme of the rest of the video. Since the footage has been edited in to a close up, it is a
little blurry.
Straights after the up close and personal shots of the protagonist, we see a short shot of her walking
away before a variety of ‘random’ clips are shown- I chose to use these to show time passing
between her arriving in London and getting a job. Looking back on the clip of London, I now believe
it need’s slowing down a little bit.

5. Chloe Kyriacou
Whilst it may not seem it, the short black flash we see just before the café scene is intentional. I
decide to keep the café scene fairly simple- I simply wanted to show that she has a job now. The pan
scene of the protagonist leaving needs to be edited so that the movement begins as soon as we cut
back to her rather than a few seconds after- this is something I need to change in my final edit.
In the scene following on from the café we see her ‘travelling’ from the inside of a car and a
selection of shots of London- every single one of those pieces of footage need to be stabilised for my
final edit. I’ll do this through After Effects before rendering out the footage and editing it back in to
the music video.
The music video the ends with a scene from the beginning of the video- a close of a flyer for
performing arts. As the music video fades out we see her bowing on a stage.

6. Chloe Kyriacou
Now I’ve watched my rough edit from beginning to end I’ve come to conclusion that I have overused
some of the effects and have too much of a large variety. In my final edit I need to look at other
ways of editing without using too many.
One of my original ideas for my music video was to have the lighting get brighter as the protagonist
got to a better place in her life- I want it to be very a gradual and subtle transition. This is something
that I’d like to add to my final edit.