The document discusses different types of signs and their meanings. It explains that signs can be symbolic, where the connection between the signifier and signified is arbitrary and based on social agreement rather than a direct link. Symbolic signs like words and other cultural symbols derive their meaning from shared understanding, but can also be open to different interpretations and misunderstanding. Examples given are that a suit and tie symbolize business attire while dark clothing and makeup symbolize Goth culture.

2. What do these signs mean?

3. All of the images from slide 2 are ‘signs’: they consist of a signifier (the printed image) and something that is signified (the idea or meaning of the image)

4. Is the object itself: for example a tattoo, a picture, the way somebody is dressed, an advert on TV Is the meaning conveyed by the signifier

5. Have no obvious connection between the sign and the object; our spoken and written words are examples of symbolic signs. For example the word CAT has no obvious link with a small furry animal. The word only works because we understand the rules that state the letters C-A-T, when put in a certain order, mean or ‘ signify’ a small furry animal

6. We understand symbolic signs as their meaning is the result of agreement amongst their users. These types of signs do not have any direct or intrinsic connection with what is being signified. This means that symbolic signs can have several meanings that are contested, or about which people may not agree. Or more simply symbolic signs are open to misunderstanding and misinterpretation.

7. Are evident here: The symbolic signs of business are the suit, tie and white shirt. Are evident here: The symbolic signs of Goths is the dark hair, heavy make-up, dark clothing. These symbolic codes are understood by most people in UK society.