In a world filled with content, how do you beat the overload and stand out? We’re inundated with content. News articles, blog posts, tweets, Facebook updates – it’s hard to know what to pay attention to. Our customers are flooded with the same things and they feel the same way. How can we create content that grabs their attention? Learn how with our new white paper How to Beat Content Marketing Overload. You’ll learn to: * Use different types of media to capture attention and increase reach. * Use transmedia storytelling to get your idea to stick. * Provide a seamless experience that unites the offline and on. If you want to attract and keep customers this year, you’re going to have to beat the content marketing overload. Download this guide for free now: http://bit.ly/1ktAPy1

1. How to Beat Content Marketing
Overload

2. What is content overload?
Content marketing overload is real. In fact, you’re
probably suffering from it right now. People are
weary of the plethora of content they are exposed to
and have started to tune it out.

3. What’s a marketer to do?
The answer to attracting customers and keeping
them is found in “hooks,” methods that lure your
audience into consuming and sharing your content.

4. Be unconventional
1. Stand out with visual media
2. Stand out with the Internet of Things (IoT)
3. Stand out with user-generated content
(UGC)

5. Be unconventional
Pew Research reports that:
• More than half of Internet users post or share
photos or videos online
• Fifty-four percent of adult Internet users post their
own creations, an increase from 46% in 2012
• Forty-seven percent repost other people’s and
brands’ photos and videos

6. Use different media sources
To cut through the noise, marketers need
to utilize multiple sources to make an
impact:
1. Let others speak with word-of-mouth
marketing
2. Engage seamlessly with sponsored
content
3. Speak for yourself with branded
content

7. Go live
“Going live” means integrating interactive experiences with
content. The term also extends to integrating content with
online video. Some ways marketers can help their content
“go live” includes:
1. Sharing an experience
2. Interacting with the community
3. Remembering that face to
face contact still matters

8. Base content on context
More and more data is now
available to brands. They
can use that data to create
relevant content, or they
can continue with content
strategy models that are
quickly becoming outdated
and impossible to sustain.

9. Provide a seamless experience
Content is not a differentiator – the experience is. Attracting
customers isn’t just about presenting a pretty picture or even
a transmedia experience. It’s about providing consistent
brand experiences online and off.
1. Tell a broader and deeper story with transmedia
2. Take the online experience offline

10. Want your content to rise above
all the clutter?
Download a copy of the
“How to Beat Content
Marketing Overload” guide
today!