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Conventions of trailers
What the trailers must do.
 Throughout the trailer they must highlight the
‘best parts’ of the film.
 For example: In action films such as Guardians
of the galaxy vol.2 it shows the fighting
scenes and the most dramatic shots in the
film.
What the trailers must do.
 It must also show the starring actors or actress’
in the films.
 For instance in the trailer of ‘mother’ the first
shot shows the starring actor, Jennifer
Lawrence and this is helpful as it will attract a
certain audience to the film.
What the trailers must do.
 The trailers conventionally show visual
images which barely show on the screen
long enough for the audience to recognise
what they are seeing.
 Some shots that are chosen may stay on the
screen a little bit longer if they are using
dramatic camera angles showing the
events of characters.
What the trailers must do.
 The characters may have conversations which
consist of one-liners
 There may also be voiceovers which are used to
tell the story and give credit information.
 In the past voiceovers were really dramatic and
they used to exaggerate the release date and
title of the film but now they a usually used to
express the feelings of a main character.
What the trailers must do.
 The titles in trailers may not appear until the
end of the trailer.
 Also there are credits which are usually
interspersed with the credits on the screen.
 Example:
In the shape of water the
title of the film appears
at the end
What the trailers must do.
 A trailer conventionally has a 3 part structure.
 The beginning usually establishes the
characters and then as the pace of the
shots increase the trailer begins to build to
a climax until it suddenly ends.

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Conventions of trailers

  • 2. What the trailers must do.  Throughout the trailer they must highlight the ‘best parts’ of the film.  For example: In action films such as Guardians of the galaxy vol.2 it shows the fighting scenes and the most dramatic shots in the film.
  • 3. What the trailers must do.  It must also show the starring actors or actress’ in the films.  For instance in the trailer of ‘mother’ the first shot shows the starring actor, Jennifer Lawrence and this is helpful as it will attract a certain audience to the film.
  • 4. What the trailers must do.  The trailers conventionally show visual images which barely show on the screen long enough for the audience to recognise what they are seeing.  Some shots that are chosen may stay on the screen a little bit longer if they are using dramatic camera angles showing the events of characters.
  • 5. What the trailers must do.  The characters may have conversations which consist of one-liners  There may also be voiceovers which are used to tell the story and give credit information.  In the past voiceovers were really dramatic and they used to exaggerate the release date and title of the film but now they a usually used to express the feelings of a main character.
  • 6. What the trailers must do.  The titles in trailers may not appear until the end of the trailer.  Also there are credits which are usually interspersed with the credits on the screen.  Example: In the shape of water the title of the film appears at the end
  • 7. What the trailers must do.  A trailer conventionally has a 3 part structure.  The beginning usually establishes the characters and then as the pace of the shots increase the trailer begins to build to a climax until it suddenly ends.