3. Viraj Bahl
Founder
Sauces with
Lower fat
content
Fast
Distribution of
products
Sauces
customized to
the Indian taste
2013
Founded in Growth Rate
40%
11. Social Media Posts
On Instagram, the brand
mostly posts recipe pictures
which gets about 100 likes on
an average.
Despite posting the same
content as Instagram, Veeba is
much more famous on FB
given the media habits of the
Target Audience.
12. Social Media Posts
The brand uploads high
quality recipe videos on
Youtube. Most of them gain
around 500-1000 views.
The brand uses Twitter mainly
for ORM but also posts the
same content as FB &
Instagram.
24. A working professional in the mid-level or higher income group. He/She is an
outgoing person and believes in making the best out of every aspect of life.
Lives a fast paced & busy life yet is health conscious and is aware of the effect of
his eating habits on his physique. He/She loves to experiment with different
cuisines. He/She would loves to spend time on social media platforms like
facebook, Instagram, etc.
Age : 25-35
Gender : Both
Audience Type : Primary
Marital Status : Single
Location : Urban
Social Media Habits :
Buyer Persona #1
25. A working professional in the mid-level or higher income group. He/She is more
likely to shop at local stores rather than buying things online. Lives a fast paced
& busy life yet is health conscious and is aware of the effect of his eating habits
on his physique. He/She is fond of the International taste palette. He/She would
love to have a way wherein he could indulge all the delicacies in a healthy and
the most convenient way.
Age : 36-42
Gender : Both
Audience Type : Secondary
Marital Status : Married
Location : Urban
Social Media Habits :
Buyer Persona #2
37. (Content Bucket : Educational)
Veeba’s Low Fat Salad
Dressing has all of the
real, creamy taste you
love, with just 15
calories and 1 gram of
fat per serving.
Veeba’s Low Fat Salad
Dressing has all of the
real, creamy taste you
love, with just 15
calories and 1 gram of
fat per serving.
39. Take a Screenshot
of the next story
Send it to us
And Get special offers on
your favorite Veeba Sauces
Veeba_in 2h Veeba_in 2h
(Content Bucket : Engagement)
54. Subject :
20% OFF on your first month
meal plan!
Preview text :
It’s time to hit that sixer on your
fitness goals!
This email will be sent every
time a new user signs up using
their email ID.
Tapping on the logo will
take the user to the
Veeba website.
Tapping on the banner
will take the user to the
‘Shop Now’ page of the
website.
Social Media Pages
55. Subject :
Happy Monday Shrey!
Preview text :
Start off your Monday morning
with a strong dose of
Mythbusters!
This email will be sent to the
users every Monday morning
leading them to a blog post on
our website.
Tapping on the button
will take the user to the
Blog post.
Tapping on the logo will
take the user to the
Veeba website.
Tapping on the banner
will take the user to the
Instagram post for the
same.
56. This email will be sent to the
users everytime we post a new
blog on the website.
Subject :
Ssshhh! We’ve got a secret!
Preview text :
Tap on the Banner to see how to
make that perfect sandwich!
Tapping on the banner
will take the user to the
Blog Post.
Social Media Pages
Tapping on the logo will
take the user to the
Veeba website.
57. Tapping on the banner
will take the user to the
podcast on Spotify App
or the App Store to
install the app
Social Media Pages
Tapping on the logo will
take the user to the
Veeba website.
This email will be sent to the
users when we come out with
the Influencer post.
Subject :
Wanna know the secret to those
“BeerBiceps?”
Preview text :
See how Ranveer Allahbadia stays
fit while not giving up his favorite
food.
