Introduction , Vission, Mission, Characteristics, Advantages and disadvantages, Population

1. LAY’S CHIP
Introduction , Vission, Mission, Characteristics,
Advantages and disadvantages, Population

2. INTRODUCTION
• Lay's is the brand name for a varieties as well
as the name of company that founded the chips
barnd in 1932.
• 1944,lays was the first potato chips to appear
on television.
• Lay's is the product of frito lay's which is a
group of PespiCo.

3. VISSION
• something wonderful-a company thats all about
good fun- doing good things when it comes to
making snacks and caring for the enviroment.

4. MISSION
• Foucus on convenient foods.
• Provide opportunities for growth and
enrichment.
• Strive for honesty,fairness and integrity.

5. Why people prefer lays?
• Majority of people prefer having Lay's other than
different snaks like bhujiya, biscuit and others.
• 75% of the people says that they prefer Lay's
were as less number of people like eat other like
other snakes.
• 32% of people like to eat spanish tomato,23% of
people like to eat Hot and sweet,19% of people
like to eat classic salted,14% of people like to eat
cheese and 13% like to eat Masala flavour.

6. Why people prefer lays?
• People are satisfied with enough flavour of
Lay's.
• People consume Lay's very often.This
conclude that many number of people like to
consume Lay's chips.
• 86% of the people purchase Lay's because of
its taste.

7. Why people prefer lays?
• Many number of people like to prefer having snacks
at evening rather than other time of the day.
• Many people recommend other to buy Lay's its
because they are satisfied with the product.
• 30% of the people prefer having Lay's in situation of
party,28% of the people having Lay's in situation of
picnic and remaining prefer other situations like with
friends, theaters etc.

8. Why people prefer lays?
• People having snacks from their childhood.
• 41% of the people prefer to buy Lay's of Rs.10
pack,28% of people prefer to buy Rs.5 pack
because they can afford it.

9. Psychological factors
• Variety:At least for past 4 to5 decades we
have potato chips in different forms and then
lays came storming with different flavors,we
always need varieties right?So love them for
their variety.

10. Psychological factors
• Appearance:Traditional homemade potato
chips tough good but look less oily tough they
contains oil and this attracts it?

11. Psychological factors
• Marketing:Okay, let's say i headed to a
distinct remote region where there's no
branded anything form coconut oil to shirts
and yet we can find our favourite snack
hanging in different

12. Psychological factors
• Belief:I know it's funny,you can't believe any
company but still we can trust some comparing
to other competitiors and lays maintains their
quality

13. Psychological factors
• Television commericals:This part is weird,
lays do have good sense of promotion and who
don't like it when you constantly sees a
pleasent advirtisement about the lip smacking
product.

14. Disadvantages
• All chips are fatty.
• Bagged potato chips are salty.
• It's all considered junk food for the most part.
• The company doesn't specify that in which type of
oil these chips are fried.So we really unsure about
what kind of oil the company uses to fry these chips.
• Do not make eating Lay's chips a habit as this could
severely impact your overall health.

15. Compititors
• Catty chins
• Rings
• Bingo
• Kurkure

16. Advantages
• Benefit Although potato chips are not
generally known to be healthy, there have a
positive side.Lay's classic potato chips have no
preservatives or additives these chips has no
cholesterol,1g fiber,9% potassium and 10%
vitamin C. chips can fight heart dieases.
• Chips can regulate your sodium level.

17. Advantages
• People are satisfied with enough flavor of lay's.
• Chips comes in all size shape and colors..just
like us
• Some are crispy and some are oily ,some
smooth and other are wrinkeld.

18. THANK YOU...