[From World Usability Day in São Paulo, November 2011]
Most of us are familiar with the concept of sonic branding: the intentional use of music, sound, voice and silence to build relationships between people and brands.
How can we apply the principles of sonic branding for the greater good—in the spaces we create, the products we design and the interactions we enable?
We'll take a curious, closer look at some sonic-branding fundamentals and consider real-world inspirations for what it takes to engage the hearts, minds and behaviors of anyone with ears.
Noel Franus, Crispin Porter + Bogusky