Typography for Screen (Sem 2) - Integrated Media Campaign: Be Kind Student Presentation

1. THE
FINAL PRESENTATION

2. WHO ARE WE AGAIN?
Ali Christopher
what’s the
cause?
KINDNESS:
Kindness is the quality of of being friendly, generous, and considerate,
and we Australians are a pretty friendly bunch, which is why we got
2nd place in the Forbes friendliest countries list, but we think we can do
better, especially when we have a bit of a reputation for being rude and
racist.
We’re going to be talking to Aussies between the ages of 18 & 65 of all
sexes, who live in all areas of the country about shifting their thoughts
from “Life is hard, work sucks and most people are assholes.” to “I’m
having a shitty day, but I’ll feel better if I help Barbra out”.
WHY?
Well once we picked up our jaws after finding out we spend 30% of our
lives at work and about half of us hate our jobs, we realised kindness
was the answer. Our logic is that maybe if you do help Barbra out,
maybe your boss will see and stop picking on you. If not, at least you
might live a bit longer.

3. target
audience
People aged between 18 and 65 of all sexes,
living in metropolitan, urban and rural areas
within Australia

4. social:
facebook

5. social:
twitter

6. social:
instagram

7. website:

8. event poster:

9. real world
event
WHEN:
January 21, 2017
WHERE:
Local parks, beaches and community venues
WHAT:
The purpose of the event is to encourage friendliness towards all
members of the community, with everybody bringing plates of food
and volunteers providing a sausage sizzle. This completely free event
is designed to change attitudes of the general public towards being
friendlier to one another, even if it is just for one day.

10. merchandise:

11. video:
motion type
https://vimeo.com/187817246