Fundamental Principles of Marketing Strategy

1. Accountancy, Business and Management
Principles of Management
Fundamental Principles of Marketing
Strategy
Christine S. Demiar Grade 12-ABM1
Victorias National High School
Negros Occidental Philippines
October 16, 2018

3. • There are four principles to effective marketing
strategy. Each of these principles must be
thought through carefully and then continually
revisited as the business grows changes.
• Any changes in any one of these areas can have
an enormous impact on the sales of profitability
of the business.

4. The first thing to determine is what you
are going to specialize that talks about
your domain, product, service, customer,
and market you want to focus.

6. This talks about your competitive
advantage, how are you different and better
than your competitors. Customers want a
reason to buy from you and not the
competition itself.

7. Example:
Each drinks have
its own unique
qualities which
the consumers
like.

8. This means looking at who are those specific
customers in the market who value your
differentiation and will pay more of your
area of specialization.

9. Example:
Coca-cola now have 4
categories which are
coke plus, classic, zero,
and coke diet to attract
more consumers.

10. Once you determine your very best market
segments for what you really do well, you focus
all your energies, resources, budgets and time
on acquiring customers from these markets and
retaining them.