teaching website development to small businesses

1. “Winning Websites” for Small Businesses
Presented by Harry F. Byrd School of Business

2. Seminar Agenda
• Introductions (15 min)
• Site Mission/Vision Statement
Development (20 min)
• Best Practices Review (20 min)
• Hands-on Site Development (55 min)
• Wrap-up/Show-and-Tell (10 min)

3. Introductions
• Lord Fairfax Small Business
Development Center
Director
• Byrd School of Business:
• Faculty and Interim
Dean
• Students
• Small Business Participants:
• Name
• Business
• Current website status
Introductions

4. Giles Jackson,
Director of Internship Program
Bogdan Daraban
Associate Dean

6. Include a Call To Action

7. Use Captivating Images
and Professional Designs

8. Find Great Ideas
• http://www.greenvillescrealestate.net/
• https://htmlburger.com/
• https://madeinhaus.com/
• https://www.nativeunion.com/?ref=ecommdesign
• https://www.legaragebistrosausalito.com/
• http://www.guaranteedtrans.com/

9. Include Essentials
• Contact Information
• Testimonials
• Compelling Narrative

11. Wrap-up – Show and Tell

12. What To Do Next
• Keep refining your page
• Join a meetup with other small business owners interested in
continuous improvement
• Survey users - quick 3 question survey:
• Was our site easy to navigate?
• Did it hold your attention for long?
• What was missing?
• Begin thinking about analytics – tools to help you find out more
about your site activity (Mixpanel, Google Analytics, etc.)
• Learn about SEO