1. Town Teams &
Events – Why bother?
Swadlincote, Derbyshire, February 2014

2. Towns are complex

3. More reasons to visit town centre
• To earn money = Work / Business
• To get things = Shopping
 Essential + Non-essential
• To get help = Use services
 Public & private sector
• To be Social incl eating out
• To have fun = Entertainment
 Children & Families
 Culture & Arts
 Day & Night
• To study / train / learn
• To Travel = transport hub

4. Your operating environment
• Does not stop at your front door
• Not under single control
• Impacts your customers
experience
• And your bottom line
• Needs your influence
Equally true for:
• Retailers
• Restaurants & Cafes
• Entertainment venues
• Office based businesses
• Service providers
• Social enterprises
• Public sector
• etc

6. Events – the business benefits
•Exposure
•Footfall
•Feel good factor
•Reputation
•Not just about the
day

7. Plan for success
• Make a plan
• Set objectives
 Realistic, measurable
• Design actions to achieve
objectives
• Seek advice / share
• Go for it & have fun
• Evaluate & Learn

8. Making the most of events
• Add value
• Fly the flag
• Incentives
• Not just about today
• Staff satisfaction
• Participate – be creative
• Support / Contribute –
Sponsorship incl In Kind
• Publicise – be a part of it
• Special offers, free tasters, reward
Facebook likes, competitions,
games, take bookings, incentive to
return
• Be recognised – brand exposure
• Be loved – reputation
• Happy staff

9. Return on Investment
Every hour or £ spent on Town
Team & events is:
• Is an investment in your own
future
• Is multiplied by collective activity
• Builds relationships & trust
• Influences things otherwise
beyond your control
No
participation
=
No power

10. “Individual
commitment to a
group effort - that is
what makes a team
work, a company
work, a society work,
a civilization work.”
Vince Lombard

11. Your Business
Your Town
Your Team
Your Future
Your Choice

12. www.atcm.org
www.100ways.org
Jean Ball
Email: TownTeamNMid@atcm.org
Twitter: @JeanBall1 @TownTeamsNMid #GreatPlaces