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VIRTUAL MECHANIC FOR WOMEN
- 1. THE VIRTUALMECHANIC Empowering freedom of movement
- 2. After a home, a car is a second largest purchase someone makes Unkown
- 3. The Research I carried out primary research with a number of female drivers their ages ranged from 25-50 and all owned luxury cars. All the participants were single or had no significant other to help when their car needed fixing, Females are quoted higher sums for the same service as compared to men when they visit the mechanic. They believe women know less about cars and repairs. Demographics Based on a study carried out in 2013 from Kellogg School of Management
- 4. The findings The often went to youtube to watch videos on how to resolve the problem They felt after they had been to the mechanic there was no choice but to pay the fee for the work carried out They were not aware of what was a fair or correct price Also estimated time of completion Facts and tips i.e what's the difference between diesel and premium diesel fuel A digital version of the car manual Live chat and or authorised videos with instructions of an explanation of the problem
- 5. Customer profile Single Earns over $100k Lives in the city Professional C - Level/Foundher Single Has children Earns over $100k Lives in the city Professional C - Level/Foundher
- 6. Acts as an on-demand virtual mechanic for Mercedes-Benz customers. The platform will use Natural language processing to deal with initial customer enquiries Diagnostic testing acting as a process of elimination to solve issues Host Mercedes-Benz authorised mechanics, adhere to quality control, pricing and KPI's The virtual mechanic
- 7. The business concept Business to consumer Customers will be charged a monthly subscription for accessing all areas of the platform such as created content and private members area. Business to business Business will be charged between 25-15% for any orders placed via the application. The
- 8. The solution showcase IIn the first 12 months we aim to have 25,000 downloads of the app With a monthly subscription ranging from £40 to £250 per month depending if they want access to offline events and workshops What to do? The
- 9. scalability With the use of a globalised cloud-based customer relationship management system. Will be accessible for the back end for business and Mercedes where there will the front end will be applicable for customers. The first stage is rolled out to authorised Mercedes mechanics. They would have a tablet which will alert the mechanic The
- 10. scalability Salesforce will allow Mercedes to establish key insights from data from both the customer and the mechanics. Potentially being able to prevent and or predict failures based on customers journey history. Establish if maintenance can be carried out sooner based on a customers use of their vehicle. This will act as a benefit it as it saves the customer money and disruption. The
- 11. Tire Pressure - The standard base level of tire pressure and alerts customers to Battery Level - Inform the customer how much drive time that have until they need to charge the Lights - Maintenace - Days until next service T E C H N I C A L MBC API 1/2
- 12. Notifications - Will inform you of when you service is next due and allow you to book it in. Messages - Communicate with the customer in regards to localised info such as area-specific parking permits and renewals Video Handover - Mercedes Pre created how-to videos by women for women in collaboration with the Girls auto clinic Vehicle location - This is will interact with the app to establish proximity between the vehicle and the local mechanic T E C H N I C A L MBC API 1/2
- 13. Einstein Tribes Crowdin Snyk Standard feature finder EPOSLY Hello Sign Airbrake A D D I T I O N A L API 1/1
- 14. The reason I chose these specific MBC API's as these were the topic areas which came up when I carried out the research with female drivers. They discussed the type of services which would better help them manage their cars. The general consensus was they were clueless in regards what the buttons and the basic information in regards to their car maintenance. ARCHITECTURE T E C H N I C A L OUTPUT
- 15. Another issue which was discussed was safety. Due to the car and the phones communicating they were concerned with the security of the phone and devices. Such as someone hacking their devices and locking them in the car. Through further investigation, I established Bluetooth mesh uses different security keys called AppKeys for securing messages at the network layer from those used to secure data relating to specific applications. Most of the security features of Bluetooth mesh networking rely upon industry-standard cryptographic algorithms and procedures. With the integration of Salesforce and their API's, they will ensure we are compliant with GDPR user rights ARCHITECTURE S E C U R I T Y
- 16. Competitive Advantage Saudi Arabia has just announced it is legal for women to drive. Mercedes-bens has a great business opportunity for to be the knowledge bank for women drivers. Mercedes- Benz is a trusted brand and providing resources offline and online targeted specifically at affluent female customers will, in turn, foster customer loyalty for new, existing and aspirational customers. The brand can provide use gamification as a fun, interactive learning tool. At present your direct competitors all have apps which do similar things as to what you are providing. However, none of them acts as a knowledge bank or safeguards their customer when they run into issues with their vehicles. The aftercare service was the biggest factor respondents mentioned, based on if they would repeat purchase a vehicle from the same brand.
- 17. MY NAME IS CHRISTINE I AM THE FOUNDHER OF AH INNOVATIONS I LOOK AT AUTOMOBILES FROM A FEMALE PERSPECTIVE FOR FEMALES I'm creatively inquisitive
- 18. Thankyou. Thank you for your time AH Innovations CLICK TO VIEW PROTOTYPE