Final Style Guide for World of Amphibians mobile app.

1. The World of Amphibians
A social app for amphibian hobbyists to share and connect.
This Photo by Unknown Author is licensed under CC BY

2. Description
This mobile app is made for people
who keep amphibians as a hobby.
• Share pictures and video
• Save content
• Follow and comment on each
other's profile pages

3. Target Audience
Ages 15 – 55 Animal lovers
Diverse backgrounds
Do not have
particularly
mainstream interests
Technologically apt,
but appreciate
simplicity

4. User Journey
Sign in, create an account, or enter as a guest.
View main page, recent posts by other users.
Menu: Add New Post, Categories, Profile, Settings
Categories: “In the Wild,” and “At Home.”
Categories link to feeds of recent, tagged posts.

5. Design Standard
Google Material

6. Color Theme
#000000 #00CC78 #6100ED #FFFFFF #A6A6A6

7. Color Theme In Use
#000000 #00CC78 #6100ED #FFFFFF #A6A6A6
• Body text
• Menu icons
• Landing page background
• Top nav menu icons
• Frog logo icon
• Top nav background
• Buttons
• Post icons
• Body
background
• Assistive
text

8. Iconography
Icons by Google Material.
Button Design

9. Typography
Fonts used:
Modak for
Titles
Roboto for
body text

10. Inspiration
Reddit
www.reddit.com
Twitter
twitter.com
Instagram
www.Instagram.com
EverNote
evernote.com
Reddit
www.reddit.com