Sample Marketing Strategic Plan
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Market Research Advertising Research Marketing Mix, Product, Distribution, Promotion, Pricing Strategy Ad Campaign Digital Perceptual Map Segmentation Analysis
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Sample Marketing Strategic Plan
- 1. Christina Eschbacher Duy Nguyen Tiany Rodriguez Sam Phouangsouvan PURPLE® PILLOW THE WORLD’S FIRST NO-PRESSURE PILLOW
- 2. Purple® Pillow – What Is It? • The World’s First No Pressure Pillow • No More Fluffing • Made with Hyper-Elastic Polymer, so it won’t ever break down or lose shape! • Get Real Neck Support • Made with hundreds of little triangles via Smart Comfort Grid to give your neck extra support all night. • Sleep Cool All Night • Sleep temperature neutral! Not too hot, not too cold; allows air to flow freely through the pillow. • Customize Your Height • Like a taller pillow? Use the air booster to add some extra height to your pillow.
- 10. Positioning • High Price To Elicit High QualityPrice • Social Media • InfomercialPromotion • Health Benefits • Environmentally Friendly • Innovative Material • Height Adjustable Product • World Wide Shipping • E-Commerce • Made in the U.S.A. Place
- 12. Marketing Mix – How Can It Be Better? • More Sizing Options 24” x 16” x 3” Large: 20” x 12” x 4.5” Standard: 20” x 26”
- 13. You Can’t Put A Price On A Good Night’s Sleep www.onpurple.com With the Purple Pillow, relieve your from neck strain which can result in: • Smaller Environmental Footprint Using Non- Toxic Materials • Feeling Better • Having A Healthier Mind & More Energy • Improved Performance • Sharpened Attention • Lowered Stress • Improved Memory • Higher Enthusiasm • & preventing a costly trip to the chiropractor! • Made from Purple’s Hyper-Elastic Polymer, so you can say see ya to neck pain and later to sweaty nights. Introducing the world’s first pillow that’s more like a bed for your head. Be the first to experience this revolutionary sleep technology! Purple® Pillow The World’s First No-Pressure Pillow
- 14. The World’s First No-Pressure Pillow Purple® Pillow • Made from Purple’s Hyper-Elastic Polymer, so you can say see ya to neck pain and later to sweaty nights. Introducing the world’s first pillow that’s more like a bed for your head. www.onpurple.com You Can’t Put A Price On A Good Night’s Sleep With the purple pillow, relieve neck strain and see the results: • A Stronger Bond Within The Family • Better Communication • Enhanced Emotional Well-Being • Improved Child Academic Performance • Improved Parenting Skills • A More Positive & Healthy Lifestyle
- 15. Pricing Strategy Price Skimming Advantages • High Profit Margins • Quick Cost Recovery • An Inherent Image Of Quality Disadvantages: • Continual competition for market share • Limited initial sales volume • Annoyed customers $99 We chose to utilize a price skimming strategy in the pricing our our product. Our initial price for the Purple Pillow is $99.
- 16. Problem Recognition Our marketing revolves around our Selective problem recognition. We want to gain market share by making buyers aware that their sleeping problems can all be solved by one product, the Purple Pillow.
- 17. Decision Rule • Non-toxic, • Hypo-allergenic • Recyclable • Made with food grade materials • Adjustable in height • Temperature-neutral • Guaranteed to have a 10-year life- span • Only sold online, directly to the customer, to keep the price mark- up free Elimination-By-Aspect Rule Purple Pillow “has all the desired features of all the other alternatives, plus one more.”
- 18. Retail Strategy • Internet Retailing • The pillow industry is changing, and people are increasingly more willing to buy their pillows online. We want to provide our prospective customers with interesting content, targeted banners, and easily shared videos to spread the word about the Purple Pillow. •
- 19. Any Questions?