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Products which have failed due to bad advertising
- 1. Failed products by bad Advertising Christin Thomas Varghese S2 MBA Mar Athanasios College for Advanced Studies Tiruvalla (MACFAST) Kerala, India www.macfast.org
- 2. Products which have failed due to bad Advertising
- 3. Marketing Means managing markets to bring about exchanges for the purpose of satisfying human needs and wants. Advertising is that function of marketing executives so that the potential consumer is made aware of the product. The success of advertisement or it’s effect on the consumer is determined by the wit and genius of those executives and their coordinated team.
- 4. Here we will be discussing about 5 great products which had failed due to poor advertising
- 6. In 2002, Volkswagen launched a brand new car model called the Phaeton. The Phaetonwas described by Volkswagen as a premium class, full size luxury vehicle and marketed worldwide. Sales in North America ended in 2006. Sales globally ended in 2016. The Phaeton was aimed at the luxury category with customers who were inclined to buy from BMW, Mercedes- benz & Lexus.
- 7. Effects of negative marketing on the consumers.
- 8. Reason Simply, bad marketing, lack of understanding of product positioning and demographic miscalculation. Historically, Volkswagen has always been known for making affordable cars for the masses. The word Volkswagen means "People's car" in German. The parent brand stilled retained ownership and operations of the new brand/products . Volkswagen should have created and marketed the Phaeton as a separate and distinct brand Volkswagen.
- 9. 2.Ford Edsel
- 10. To this day, in marketing circles, the word "Edsel" has become synonymous with "marketing failure.“ In 1957, Ford invested $400 million in creating and marketing the Edsel. The car/brand failed and was pulled off the market in 1960, mere 3 years after it was launched.
- 11. Reason Consumers wanted smaller, more economic and fuel efficient cars. In some case studies, marketers blamed the model’s failure on Ford execs for failing to define the Edsel's niche, pricing and demographic
- 12. 3.Barnes & Noble Nook
- 13. Barnes & Noble launched the Nook e-Reader to compete with Apple’s i-Pad and Amazon’s Kindle. Barnes & Noble is after all a bookseller and could not stand by and watch its core business be cannibalized by Amazon and Apple. So B&N launched Nook.
- 14. Reason Barnes & Noble has always been known as a bookseller. Customers, mostly them, likely already Kindle or i-Pad users could not get past B&N as book sellers. B&N failed to adequately make their case in the way of advertising to convince customers to buy into the Nook vision as an e-Reader with B&N inventory on the backend to create a seamless experience.
- 16. Virtual reality gaming is popular today, with better designed products and software to support the hardware. Back in 1995, Nintendo launched the Virtual Boy which was aimed to transport the gamer into digital environments beyond the gaming console. Much like the VR consoles today.
- 17. Reason Over promised and under delivery – limited game availability. low-resolution graphics and overall poor experience led to the failure of Virtual Boy. Finally the understandability of the then consumers.
- 18. 5.Microsoft Zune
- 19. Apple launched the iPod line of portable music players in 2001. It took Microsoft a full 5 years (2006) to launch a competitive product to the iPod. Even though Zune was launched with much fanfare and serious budget, it never got more than single digit market penetration. Zune team spent huge sums of money and a lot of time chasing after Apple’s iPod until 2015 when it gave up on Zune and the associated music streaming service.
- 20. Reason While Apple had been running iPod & iTunes commercials for years, Microsoft Zune was wishy-washy on committing to aggressive advertising to compete with Apple. By the time Microsoft figured it out, Apple had already moved on the mobile phones that were fully integrated with iTunes and can offer music player.
- 21. THANK YOU