Great products are failed due to poor advertising

1. Great Products Are Failed
Due to Poor Advertising
JEMI MARIAM JAMES
S2 MBA (2021-23)
Mar Athanasios College for Advanced Studies Tiruvalla (MACFAST)
Kerala, India
WWW.macfast.org

2. Here we will be discussing about 5 great products
which had failed due to poor advertising

3. Volkswagen Phaeton
• In 2002, Volkswagen launched a brand new car model
• It is a full size luxury vehicle and marketed worldwide
• Sales globally ended in 2016
• The phaeton was aimed at the luxury category with
customers who were inclined to buy from BMW,
Mercedes benz & Lexus
REASONS FOR FAILURE
• Bad marketing strategies
• Lack of understanding of product positioning &
demographic miscalculation
• Volkswagen should have created and marketed the
phaeton as a seperate & distinct brand volkswagen

4. Tata Nano
• Tata Nano is a multinational group based in
Mumbai, Maharastra ,India
• Launched in March 2009
• Tata large companies include Tata Steel,Tata
motors,Tata consulting services etc...
REASONS FOR FAILURE
• Tata failed to attract Indian consumers significantly
due to the early cases of the Nano bursting into
flames
• Low marketing strategies
• The size of the car small making it uncomfortable
for people to sit inside

5. Nintendo’s Virtual Boy
• In 1995 Nintendo launched the Virtual Boy
which was aimed to transport the gamer into
digital enviornments beyond the gaming
console.
• Much like the VR consoles today.
REASONS FOR FAILURE
• Over promised & under delivery
• limited game availability
• low-resolution graphics and overall poor
experience led to the failure of Virtual Boy.

6. Bisleri Pop
• Bisleri International Pvt .Ltd is an Indian beverages
company best known for its eponymous Bisleri
brand of bottled mineral water.
• It was launched in mumbai in the year 1965
REASONS FOR FAILURE
• Even pricing of these products were slightly high
• Competitors like Coca-cola & Pepsi are deeply
penetrated in the market
• Audience didn’t accepted them as a soft drink
• They were unable to target the right customer for
their products

7. Microsoft Zune
• Apple launched the ipod line of portable music players in
2001. it took MIcrosoft a full 5 years (2006) to launch a
competitive product to the ipod
• Even though Zune was launched with much fanfare & serious
budget, it never got more than single digit market penetration
• Zune team spent huge sums of money & a lot of time chasing
.
REASONS FOR FAILURE
• While Apple had been running ipod & itunes commercials for
years, Microsoft Zune was wishy-washy on committing to
aggressive advertising to compete with Apple
• By the time Microsoft figured it out, Apple had already moved
on the mobile phones that were fully integrated with iTunes &
can offer music player.