1. Law 32: Play To People Fantasies
 Never appeal to truth and reality
 Fantasy can never operate alone
 The truth is often avoided
 Never do expected results

2. Law 33: Discover Each Mans Thumbscrew
 Everyone has a weakness
 The richest mine of weakness
 Most weaknesses begin in childhood
 Two main emotional voids to fill
 Playing on peoples weaknesses

3. Law 34: Be Royal In Your Own Fashion: Act
Like A King To Be Treated Like One
 The way you carry yourself
 Ask for less and get less
 Ways to project a royal demeanor

4. Law 35: Master Art Of Timing
 Never seem to be in a hurry
 Artificial concept of time
 3 kinds of time
 Long Time, Forced Time, End Time

5. Law 36: Disdain Things You Cannot Have:
Ignoring The Is The Best Revenge
 Acknowledging a petty problem
 Attention towards an enemy
 The more you want something

6. Law 37: Create Compelling Spectacles
 Using words to plead your case
 Words put you on the Defensive
 First step in using symbols & images
 No power is made available