2. The Days of Catalogs are Over.
As technology evolves, business and consumer
communications have changed. Building a
presence on Instagram is a must for a
successful communication strategy.
3. WHAT IS INSTAGRAM?
The 5th most
downloaded app.
5th 1B+
Over 1 billion
monthly users.
51% female and
49% male.
70% of users are
under 35.
4. THE INFLUENCE OF INSTAGRAM
65% of users
visited a website
after seeing an ad
on Instagram.
37% of users visited
the store after
seeing an ad.
79% of users shared
their ads with
someone else.
5. INFLUENCER
MARKETING
80% of brands say that
influencer marketing is
effective.
89% of marketers had a
return on investment from
influencer marketing.
6. COMMUNICATION ON
INSTAGRAM IS RISING
Content rose by 50% during the
COVID-19 pandemic.
"Likes" and engagement rose by
76% during the pandemic.
7. HOW TO BUILD YOUR
BRAND ON INSTAGRAM
TODAY
Search for influencers that fit your brand.
Apply to be a business account on
Instagram Shopping.
8. WORKS CITED
How Instagram Boosts Brands and Drives Sales. (2019, February 6). Retrieved
from https://www.facebook.com/business/news/insights/how-instagram-boosts-
brands-and-drives-sales
Influencer Marketing 2019 Industry Benchmarks. (2019). Retrieved from
https://mediakix.com/influencer-marketing-resources/influencer-marketing-
industry-statistics-survey-benchmarks/
Iqbal, M. (2021, March 8). Instagram Revenue and Usage Statistics (2021).
Retrieved from https://www.businessofapps.com/data/instagram-statistics/
Mohsin,M. (2021, February 16). 10 Instagram Stats Every Marketer Should Know in
2021. Retrieved from https://www.oberlo.com/blog/instagram-stats-every-
marketer-should-know
