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An Influencer Driven Campaign to Boost Brand Visibility and Engagement
In a world where the visual is everything, Instagram is one of the fastest growing Social Media platforms globally.
With over 30M active users the platform has proven to be:
- One of the strongest in terms of engagement
- Extremely popular with younger segment of users (16 to 24 and 25 to 35 years old)
- A space where women users dominate
Ripple Links collaborated with the world's largest e-commerce platform to gain traction for the brand's first Instagram campaign centered on a festive sale. The brand launched an Instagram-only contest focused on the theme of DIY (Do-It-Yourself).
15 influential lnstagrammers from the categories of Beauty, Fashion, and Lifestyle were engaged to promote the contest as well as create quality content around the theme.
With 25 Instagram posts, we garnered a total reach of 8024.