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digital media and marketing platforms

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#dmmp #fashion #topshop

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digital media and marketing platforms

  1. 1. Digital Media and Marketing Platforms • 52% of online adults use multiple social media sites • Facebook is the most popular social media site to date, however its user growth has stagnated, whilst other social media platforms such as Twitter and Instagram have increased in popularity and user ship. #DMMP (PewResearchCenter, 2015)
  2. 2.  Facebook launched in 2004, Twitter in 2006, Instagram in 2010, and Snapchat in 2011. (Pocket Lint, 2015)  Despite being the youngest service, Snapchat has experienced some impressive growth.  Snapchat has about 60 million total installs, making it larger than Instagram when it sold to Facebook for $1 billion. (Business Insider, 2013)  With Paris fashion week trending on snapchat, there is high potential for Topshop to become even more popular using the app.  They could provide snaps of the latest fashion trends that would target there audience. Snapchat
  3. 3.  Instagram Hits 300 Million Monthly Users To Surpass Twitter, Keeps It Real With Verified Badges (TechCrunch, 2014)  Instagram not only increased its overall user figure by 9 percentage points, but also saw significant growth in almost every demographic group (PewResearch center, 2015)  Instagram has amassed 5.7 million followers  Brand synergy with Kylie & Kendal Jenner who have a combined total of over 80 million Instagram followers (Instagram, 2015)  Instagram skews heavily toward women; 68% of its users are female, according to Appdata (2015)  Most of Topshop’s clothing and products are targeted primarily to young women in their 20’s and early 30’s
  4. 4.  The social media platform Twitter, is one of the fastest growing social forums in the last year. The service allows users to send and read 140 character messages which are called tweets.  Users can like, retweet, quote retweet, and reply to these 140 character messages, increasing popularity for brands and users.  Twitter has a ‘trending’ page, allowing users to trend topics using the hashtag symbol.  Topshop currently has 1.2 million followers on Twitter, with access to the website linked in the bio of the main twitter page, allowing users to immediately access their site.

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