DEEP INDUSTRY INTELLIGENCE, CUSTOMIZED MARKETING PROGRAMS AND MEASURABLE CAMPAIGN PERFORMANCE FOR A SMARTER WAY TO REACH ENGINEERS.

1. DEEP I N DUSTRY INTELLIGENCE, CUSTOMIZED MARKETING
PROG RAM S AND MEASURABLE CAMPAIGN PERFORMANCE
F OR A SM ARTER WAY TO REACH E NGINEERS.
globalspec.com/advertising
2021 Higher Education
MediaKit

2. PAGE 2
Table of Contents
Your Audience is Here .......................................................... 3
Demographic Profile ......................................................... 4-5
Display Advertising ............................................................... 6
E-Newsletter Advertising ................................................. 7-8
Custom Mail Products ........................................................... 9
Webinar Packages ............................................................... 10
For more information or a personalized media review, call 800-261-2052 or email sales@globalspec.com.

3. PAGE 3
Reach the right audience when recruiting
for your engineering programs
OUR AUDIENCE IS YOUR AUDIENCE
These engineers represent the finest technical
minds in the world. They are highly educated,
high-earning individuals who are pragmatic
thinkers charged with finding solutions to
today’s most urgent problems in the technical,
manufacturing and mechanical sectors.
Sixty-one percent of our audience has an
undergraduate degree.
This is the audience you need to tap into
to recruit students for your advanced level
engineering programs, online degrees and
certificates.
HOW YOU CAN BENEFIT FROM
ADVERTISING WITH ENGINEERING360:
• Increase program awareness
• Engage with potential students
• Support open house attendance
• Host online open houses
• Build your institution’s brand
WHO WE’VE HELPED WITH PROMOTION:
• Arizona State University
• Auburn University Samuel Ginn College of
Engineering
• Brown University
• Case Western Reserve University
• Drexel University Online, LLC.
• George Washington University
• Johns Hopkins University - Whiting School
of Engineering
• Massachusetts Institute of Technology (MIT)
• New Jersey Institute of Technology
• North Carolina State University -
Engineering Online
• Purdue Online, College of Engineering
• Stanford Center for Professional
Development
• Temple University
• UCLA Engineering
• UCLA Extension
• University of Cincinnati
• University of Louisville
• University Of Maryland - A. James Clark
School Of Engineering
• University of Michigan - Flint
• Worcester Polytechnic Institute - Corporate
and Professional Education Division
YOUR AUDIENCE IS HERE
For more information or a personalized media review, call 800-261-2052 or email sales@globalspec.com.

4. PAGE 4
The Engineering360.com audience represents the finest engineering minds in the world. These highly educated, motivated and
engaged users are pragmatic thinkers charged with solving some of the most urgent problems in the technical, manufacturing and
mechanical sectors. Learn more about this audience, plus the reach and engagement that GlobalSpec delivers.
DEMOGRAPHIC PROFILE
For more information or a personalized media review, call 800-261-2052 or email sales@globalspec.com.
Americas
62.5%
Oceania
2.3%
Female
25%
Europe
13%
Africa
2.7%
Asia
19.5%
ENGINEERING360.COM AUDIENCE TRAFFIC
GENDER
AGE
Male
75%
46%
32%
22%
18-34 35-54 55+
Audience Profile
Source: Omniture, Google Analytics

5. PAGE 5
Engineering360 Registered Users
DEMOGRAPHIC PROFILE
For more information or a personalized media review, call 800-261-2052 or email sales@globalspec.com.
Registered Users by Top Industry Segment
Engineering/Tech Design Services.................830,000+
General Manufacturing......................................830,000 +
Electronics.............................................................629,000+
Automotive.............................................................588,000+
Industrial Machinery/Tools & Equipment....... 493,000+
Aerospace & Defense..........................................467,000+
Oil & Gas..................................................................407,000+
Education...............................................................398,000+
Building & Construction..................................... 329,000+
Utilities/Energy.....................................................320,000+
Chemicals, Plastics & Rubber...........................268,000+
Consumer Products/Electronics......................259,000+
Communications -
Datacom/Telecom/Wireless/Network............ 242,000+
Instrumentation & Controls............................... 242,000+
Medical Equipment/Instrumentation.............. 234,000+
Fabricated Metals.................................................216,000+
Government............................................................216,000+
HVAC, Fire Control, Safety.................................199,000+
Computers, Systems & Peripherals..................198,000+
Transportation.........................................................173,000+
Semiconductor & Electronic Components..... 172,000+
Biotechnology/Pharmaceuticals.......................164,000+
Paper, Printing & Textiles.....................................121,000+
Agriculture/Forestry..............................................121,000+
Food & Beverage...................................................121,000+
Packaging Machinery............................................69,000+
Other.......................................................................995,000+
Registered Users by Job Function
Engineering....................................................... 3,800,000+
Design...............................................................1,520,000+
Consulting.......................................................... 725,000+
Process & Production......................................483,000+
Faculty, Staff, Student.....................................285,000+
Other.....................................................................621,000+
Marketing/Sales....................................................690,000+
Technical Support/Services..............................682,000+
Manufacturing........................................................621,000+
Purchasing............................................................. 578,000+
Research and Development..............................466,000+
General Corporate Management.................... 354,000+
Maintenance/Facilities Management..............285,000+
Architect/Builder/Contractor............................. 224,000+
Quality Control/Assurance.................................164,000+
Project Management............................................164,000+
Other....................................................................... 760,000+

6. PAGE 6
Put your brand on display
to millions.
Display ads on our web properties allow
you to connect with engineers and technical
professionals across multiple industries and
disciplines, where they are searching for
critical content, information, tools and more.
Multiple opportunities are available on the
following platforms:
• Engineering360.com
• Electronics360.com
• Datasheets360.com
Other display advertising solutions include:
• Deliver your message to your target
audience across over 50 relevant sites
with our Ad Network. Receive millions of
targeted impressions each month — all
with the ease of a single media buy.
• If your focus is the Electronics channel,
you can also take advantage of our
Datasheet Promoter feature and achieve
5x the click-through rate of standard
banner ad placements.
DISPLAY ADVERTISING
For more information or a personalized media review, call 800-261-2052 or email sales@globalspec.com.
Above: Banner ads on Engineering360.com
Above: Welcome ad on Engineering360.com
2.43%
AVERAGE
CLICKTHROUGH
RATE FOR
WELCOME ADS
1 million
2.3 million
UNIQUE VISITORS/MONTH
ACROSS GLOBALSPEC PLATFORM
PAGE VIEWS ACROSS
GLOBALSPEC PLATFORM

7. PAGE 7
Share your news with our
engaged, dedicated subscribers.
GlobalSpec e-newsletters are anything but
average, run-of-the-mill communications.
These 70+ titles are well-crafted, well-
respected resources that your targets actually
rely on as a key resource during all stages of
their buying cycle.
Each newsletter is delivered to a list of opt-
in subscribers, who are eager to read the
rich editorial content our team provides. This
includes industry trends and events, the latest
research, product news and career information.
With a highly targeted selection of
e-newsletters, you can reach the right audience
efficiently and effectively. And of course,
customized reporting allows you to gauge the
success of your e-newsletter program.
Make your e-newsletter advertising buy work
harder for you while filling your pipeline with
the engineering and technical professionals
interested in the products you deliver, from the
markets and industries you serve.
E-NEWSLETTER ADVERTISING
For more information or a personalized media review, call 800-261-2052 or email sales@globalspec.com.
*GlobalSpec and TREW Marketing 2021 Smart Marketing for Engineers
92% OF ENGINEERS SUBSCRIBE TO
MULTIPLE E-NEWSLETTERS

8. PAGE 8
E-NEWSLETTER NAME SUBSCRIBERS
360 Careers 60,000+
5G Communications 134,000+
Acoustics & Audio Technology 29,000+
Aerospace Technology 32,000+
Alternative & Renewable Energy 92,000+
Appliance Technology 19,000+
Automotive Technology 40,000+
Building & Design 60,000+
Building Blocks for the IoT 25,000+
Chemical Manufacturing 36,000+
Coatings & Surface Engineering 55,000+
Components for RF & Microwave 23,000+
Construction Tools & Equipment 32,000+
Creative Engineering 65,000+
Data Acquisition 36,000+
Defense & Security Technology 22,000+
Design & Analysis Software 43,000+
Display Technologies 26,000+
Electrical Components 90,000+
Electronic Components 57,000+
Electronic Device Design 66,000+
Electronic Product Design 45,000+
Electronic Test Equipment 39,000+
Electronics360 87,000+
Engineering in Motion 75,000+
Engineering Management 45,000+
Environmental Technology 32,000+
Fastening, Joining & Assembly 41,000+
E-NEWSLETTER NAME SUBSCRIBERS
Fluid Power Systems 54,000+
Food & Beverage Technology 18,000+
Healthcare Engineering 19,000+
HVAC 42,000+
Industrial Automation 46,000+
Industrial MRO 19,000+
Industrial Processing Equipment 63,000+
Lab Equipment 42,000+
Light & Laser 47,000+
Machine Tools & Metal Working 50,000+
Manufacturing Technology 120,000+
Material Handling & Supply Chain
Technology
46,000+
Materials Solutions 48,000+
Mechanical Components 76,000+
Mechanical Power Transmission 35,000+
Military & High-Reliability Electronics 13,000+
Motion Control Components 41,000+
Motors & Drives 65,000+
Networking & Communications 36,000+
Oil & Gas Technology 31,000+
Plant & Facilities Engineering 33,000+
Plastics & Resins 53,000+
Power Generation & Distribution 42,000+
Power Supplies & Devices 33,000+
Process Technology 120,000+
Pump Technology 45,000+
Quality, Test & Measurement 50,000+
E-NEWSLETTER NAME SUBSCRIBERS
Robotic Systems 34,000+
Scientific Instruments 33,000+
Semiconductor & MEMS Fabrication 19,000+
Sensors & Switches 70,000+
Shock, Vibration & Noise 24,000+
Software Engineering & Programming
Languages
88,000+
Specs & Techs 702,000+
Transportation Technology 40,000+
Valve Technology 39,000+
Water & Wastewater Systems 26,000+
Wire & Cable Technology 35,000+
Wireless Technology 39,000+
E-Newsletter Titles
For more information or a personalized media review, call 800-261-2052 or email sales@globalspec.com.
*Newsletter subscriber numbers are dynamic and subject to change.

9. PAGE 9
Messages that inspire action.
Share promotions, offers, brand and product messaging with
a targeted audience of engineering, manufacturing, industrial,
technical and scientific professionals. GlobalSpec provides multiple
opportunities for you to get your message to the right audience. All
of our lists can be targeted through a variety of selection criteria
including geography, job function, job title, industry, subscriptions and
more.
Engineering360 Direct Mail - Our targeted direct mail lists will
contain your most valuable prospects, pulled from our most engaged
pool of users that want to hear from you.
Engineering360 Email List Rental - Build awareness and drive
demand among a specific audience. This program allows you to
share your email message to a targeted audience of
Engineering360 users.
FEATURES DIRECT MAIL LIST RENTAL CO-BRANDED EMAIL
Customized mailing list X X X
Reporting X X
Co-branded template X
Engineering360–
branded “from” address
X
Full contact info for those
who clicked
X
Custom email products are available to GlobalSpec clients who
have reached a certain spending level with us. Contact your account
executive for details.
Engineering360 Co-branded Emails - Get all of the benefits of a list
rental product, plus introduce your message to a targeted audience
of professionals on behalf of the Engineering360 brand. Emails are
delivered in a co-branded template, from an Engineering360 email
address. Additionally, the co-brands include full contact information
for all recipients who clicked.
For more information or a personalized media review, call 800-261-2052 or email sales@globalspec.com.
CUSTOM MAIL PRODUCTS

10. PAGE 10
67% 82%
OF TECHNICAL PROFESSIONALS
ATTENDED AT LEAST ONE WEBINAR
OR ONLINE EVENT IN THE PAST YEAR
OF TECHNICAL PROFESSIONALS
FIND WEBINARS VALUABLE WHEN
DOING RESEARCH TO MAKE A
PURCHASE DECISION
Grow your audience by engaging ours.
Webinars provide strong demand generation opportunities and the
ability to build awareness of your program and engage with your
target audience.
Your target audience also finds great value in viewing webinars. They
are convenient to attend and the events themselves are more robust,
interactive and compelling than ever before.
PUT OUR AUDIENCE AND EXPERTISE TO WORK FOR YOU.
You tell us whom you want to reach and we’ll target them via a
multichannel marketing plan included in your package. We also
provide hands-on, full-service project management that will guide
you through planning and executing your webinar. No other media
provider can match our audience reach or expertise in hosting
your webinar.
WHICH WEBINAR IS RIGHT FOR YOU?
Work with us to determine which webinar type meets your goals.
We can customize your webinar offering to make sure you maximize
your exposure and effect on your target audience of engineers and
technical professionals.
TOGETHER, WE’LL ANSWER THESE QUESTIONS:
• Will this be live, partially live, or pre-recorded?
• Will video be included?
• Which supporting assets do you want to make
available to attendees?
ALL WEBINARS INCLUDE:
• On-demand viewing
• Amplification before and after launch
• Custom audience aggregation
For more information or a personalized media review, call 800-261-2052 or email sales@globalspec.com.
*GlobalSpec and TREW Marketing Smart Marketing for Engineers
WEBINAR PACKAGES

11. globalspec.com/advertising
For more information about GlobalSpec:
Visit: globalspec.com/advertising
Call: 800.261.2052
Email: sales@globalspec.com
Fax: 518.880.0250
201 Fuller Road
Suite 202
Albany, NY 12203