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1. Gaining and Measuring Social
Influence in 2012

2. Social influence was a hot topic this
year, so today we’re going to take
another look at exactly what it is, and
how you can prepare to get some in
2012.

3. There are a lot of definitions available
on the internet explaining what social
influence is about, but we’re going to
give it to you from the viewpoint of a
social marketer.

4. Why Does Social Influence Matter?

5. Social influence happens, when you’ve
gained enough authority and
credibility online to influence your
reader’s decisions or actions. This
comes from a great content strategy,
and a lot of work feeding your social
campaigns. It can be intentional or
unintentional – but it does matter.

6. If you look at any social marketer’s
ultimate goal – sales – then you’ll
begin to understand why social
influence is important. The more
influence you have over your
community, the more they will listen
to you, buy from you and share your
content with the world. It’s an ongoing
process, and it does fluctuate.

7. How Do I Gain Social Influence?

8. Social influence is gained when your
content starts to make a real impact
on your readers. Whether its video,
image or text content – it all
contributes to your overall influence.

9. This ‘influence’ can differ from
platform to platform, depending on
how much effort and time you’ve
spent stimulating and entertaining
your communities there. As such, you
need to keep an eye on where your
business messages make the most
impact.

10. The first step is getting your readership
to take your advice. Once they trust
you, they will be more inclined to
become a social contributor, and share
your content with their communities.
They’ll also feel confident taking part
in your buying process, because they
know your advice or content is worth
buying.

11. When you increase your social
influence, more people begin sharing,
buying and listening to you.

12. How Do I Measure Social Influence?

13. In 2011, a lot of companies came up
with ways to measure your social
influence. First of all, these are
basically flawed, so take the results
with a pinch of salt. View them as
guidelines, and you can get a general
idea of your social reach.

14. Klout is the front runner, and
measures your overall influence
online. All you have to do is add in all
of your social accounts. It tells you
handy details, like who you’ve been
influencing and how. There are several
other social measurement sites around
that can give you an indication of how
influential you are.

15. Check out Peer Index, SproutSocial and
Twylah for detailed break down’s of
the way you are influencing your
community. Don’t take these scores
literally though, they change very
quickly. When you’re contributing a
lot, they’ll be high – when you’ve
slowed down, they’ll drop. Don’t
become obsessed with the numbers!

16. Think of creative ways you can boost
your social influence in 2012. It will
improve your social sales funnel, and
that means more growth in the new
year!

17. Social Media Marketing University
(SMMU) is the creation of John Paul
Souza, a serial entrepreneur who's
held senior managerial positions at
Banc America Capital Management
Group and JP Morgan Chase. Serving
marketing professionals,

18. entrepreneurs and corporations,
SMMU differentiates itself by offering
hands-on training from hands-on
experts who are actively applying their
skills on real-world projects.

19. SMMU was recently honored as one of
the top 5 finalists by the leading blog
site, Mashable, as one of the top
provider of social media services for
businesses. The firm has earned the
title of "most trusted social media
firm" with over 900 unsolicited
testimonials.

20. For more information about social
media webinars and social media
online courses, please visit
http://www.socialmediamarketinguniversity.com