Boxter implemented a growth hacking system called ACQUIRE to dramatically increase their web traffic and leads. The system assessed marketing channels, understood customer pain points, set metrics to measure success, engaged target communities, iteratively tested strategies, and had interactions and goals aligned with acquiring customers. This led to over 500% growth in organic web traffic in one month. Six months later, traffic was still 210% higher than before, and content marketing grew it continuously, averaging 79% monthly growth and a 6X monthly ROI.

1. How did Boxter grow web traffic over
500% in one month?
A case study on a repeatable and actionable Growth Hacking system.
Current Business Problems
• How do you get a specific audience to visit a website and keep
coming back?
• How do you dramatically increase organic web traffic?
• How do you increase social sharing and word of mouth?
• How do you create repeatable and actionable steps to keep a
company growing?
How does Boxter answer these questions? We saw an opportunity to take on
these challenges head on, and this case study demonstrates the answers.

2. Case Study Results
How do you get these results?
1. Assess channels
We examined every marketing channel that would reach the target
audience (marketers). The top three choices ended up being Twitter,
Social News sites and PR. Each one reaches millions of the target
demographic.

3. 2. Customer development
We spoke to dozens of companies and surveyed the problems they
were experiencing with online marketing and customer acquisition.
What you want to find are pain points that are consistent and import-
ant to your potential customers. By understanding their problems you
can begin to determine what solutions they are looking for and which
ones provide real value.
3. Quantify metrics
You need to track data points, so it’s possible to measure what works
and how well it works. We chose two key measurement: the number
of website visitors and the number of email collects.
4. User communities
There’s a great number of user communities online, so you need to
narrow them down and prioritize them like you do with marketing
channels. We identified two online communities that are very popular
with marketers: growthhackers.com and inbound.org
5. Iterative testing
The next step is to iterate on the marketing strategy and adjust contin-
uously based on the data collected. We released content and promot-
ed the site while keeping track of metrics in relation to our efforts and
adjusted accordingly.

4. 6. Reoccurring interaction
Once visitors start browsing the site it’s important to determine where
they are coming from and what drives engagement. We engaged
with our potential customers via phone and email once we collected
their contact information, and then offered free consultations.
7. End with a goal
The end goal of this campaign was for companies to a request for
a proposal for paid work and then close the contract. If a website
does not have calls to action aligned with the goals of the company
then there’s little point to driving traffic to the site. If the goal is more
qualified leads and new customers, then it’s important that every step
along the way is aligned with the overall end goals.
Boxter built the ACQUIRE system and apps to solve these problems.

5. Update: 6 months later
Six months after this case study was completed we again collected all the
data to add this addendum. As you can see in the graph above the web
traffic did decrease after the one intensive month of ACQUIRE. But the
next month had 210% more traffic (572 to 1,772 visitors) than before the
campaign started. Over the next six months Boxter implemented a series of
Content Marketing campaign that grew web traffic continuously.
The data illustrates how Boxter’s software optimizes growth over time and
can be used to compliment online marketing efforts. Weekly reports were
generated to guide the campaigns and ensure that the highest ROI was
achieved. In May of 2015 the number of unique visitors to the website was
4,581.
• Average of 3 new leads per day
•Average monthly growth rate of 79%
•Average monthly cost = $10K
•Average value of new clients per month = $60K
•Average monthly ROI of Boxter = 6X

6. A sustainable system for accelerating customer acquisition and increasing
web traffic. This system requires no advertising and focuses on sustainable
lean marketing that will keep working into the future. We developed this
new technology to complement our three other marketing systems. This first
case study produced a 500% increase in organic web traffic in one month.