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Heist.Digital Message
1.
QUESTION
2.
WHAT ARE YOUDOING
HERE?
3.
ARE YOU HERE TO
SEE THIS GUY IN A WHITE BOARD SESSION FRENZY
4.
OR THIS GUY TALKING ABOUT
THE FUTURE
5.
OR THESE YES MEN TELLING
YOU ANYTHING YOU WANT TO HEAR
6.
DIDN’T THINK SO
7.
THE WORLD DOESN’T NEED
MORE VIDEOS OF CREATIVE PEOPLE ACTING CREATIVE.
8.
9.
AND THIS IS NOT THAT
VIDEO
10.
11.
THIS IS NOT
A VIDEO ABOUT “US”
12.
13.
14.
THIS IS A
VIDEO ABOUT US
15.
16.
The we and
you “us”.
17.
18.
19.
THE STATE IN WHICH
WE FIND OURSELVES CONNECTED
20.
IN A CONNECTED WORLD YOUR
BRAND IS NO LONGER YOUR BRAND
21.
IT’S EVERYONE’S BRAND
22.
23.
THE PROPERTY OF EVERY
LAST...
24.
SEARCHER
25.
CLICKER
26.
LIKER
27.
SHARER
28.
PINNER
29.
TWEETER
30.
OTHERWISE KNOWN AS PEOPLE
31.
32.
33.
34.
35.
36.
STILL YOU CAN BUY FAME
37.
BUT THAT KIND
OF FAME IS FLEETING
38.
39.
BUT TO BE
THEIR FAVORITE
40.
THAT LASTS FOREVER
41.
42.
HOW DO YOU
BECOME A FAVORITE
43.
44.
BY TURNING THEM
45.
INTO WE
46.
THROUGH US
47.
48.
WE ARE
49.
50.
TURNING BRANDS INTO AN
UNSTOPPABLE ENGINES OF EXPRESSION
51.
52.
INTO INVINCIBLE MONSTERS OF ENGAGEMENT
53.
54.
IS WHAT WE DO
55.
56.
AND YOU
57.
ARE A DIGITAL ADVENTURER
58.
59.
WHO SEE THE
CONNECTED WORLD
60.
AS A VAST
LAND OF OPPORTUNITY
61.
LIKE A LION STALKING A GAZELLE
62.
YOU ARE AN
INSTRUMENT OF CHANGE
63.
64.
WHO IS NOT
AFRAID TO REWRITE THE RULEBOOK
65.
BECAUSE YOU KNOW
66.
THE GAME HAS CHANGED
67.
AND YOU KNOW
68.
DIGITAL IS NOT JUST
A CHANNEL
69.
DIGITAL
70.
IS THE LIFE FORCE
71.
72.
THAT CONNECTS EVERYTHING
73.
74.
75.
AND YOU KNOW
76.
JUST LIKE WE KNOW
77.
THERE IS A
WAY FORWARD
78.
79.
AND IT GOES
80.
LIKE
81.
THIS
Editor's Notes
S
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