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QUESTION
WHAT ARE YOUDOING HERE?
ARE YOU HERE
TO SEE THIS GUY
IN A WHITE BOARD SESSION
FRENZY
OR THIS GUY
TALKING
ABOUT THE
FUTURE
OR THESE
YES MEN
TELLING YOU ANYTHING
YOU WANT TO
HEAR
DIDN’T THINK SO
THE WORLD DOESN’T
NEED MORE VIDEOS OF
CREATIVE PEOPLE
ACTING CREATIVE.
AND THIS IS
NOT
THAT VIDEO
THIS IS NOT A VIDEO ABOUT
“US”
THIS IS A VIDEO ABOUT
US
The we and you “us”.
THE STATE IN
WHICH WE FIND OURSELVES
CONNECTED
IN A CONNECTED
WORLD
YOUR BRAND
IS NO LONGER
YOUR BRAND
IT’S EVERYONE’S
BRAND
THE PROPERTY OF
EVERY LAST...
SEARCHER
CLICKER
LIKER
SHARER
PINNER
TWEETER
OTHERWISE KNOWN AS
PEOPLE
STILL
YOU CAN BUY
FAME
BUT THAT KIND OF FAME IS
FLEETING
BUT TO BE THEIR
FAVORITE
THAT LASTS
FOREVER
HOW DO YOU BECOME A
FAVORITE
BY TURNING
THEM
INTO
WE
THROUGH
US
WE
ARE
TURNING BRANDS INTO
AN UNSTOPPABLE
ENGINES OF
EXPRESSION
INTO INVINCIBLE
MONSTERS OF
ENGAGEMENT
IS WHAT WE
DO
AND
YOU
ARE A DIGITAL
ADVENTURER
WHO SEE THE CONNECTED
WORLD
AS A VAST LAND OF
OPPORTUNITY
LIKE A
LION
STALKING A
GAZELLE
YOU ARE AN INSTRUMENT OF
CHANGE
WHO IS NOT AFRAID
TO REWRITE THE
RULEBOOK
BECAUSE YOU
KNOW
THE GAME HAS
CHANGED
AND YOU
KNOW
DIGITAL
IS NOT JUST A
CHANNEL
DIGITAL
IS THE
LIFE FORCE
THAT CONNECTS
EVERYTHING
AND YOU
KNOW
JUST LIKE WE
KNOW
THERE IS A WAY
FORWARD
AND IT
GOES
LIKE
THIS
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Editor's Notes

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