2. TABLE OF CONTENTS
1. Industry Overview
2. Company Overview
3. Job Description
4. Analysis of Job Done
5. Learning Outcomes
6. Findings & Suggestions
3. INDUSTRY OVERVIEW
• NBFC has grown from 10.7% to 14.3% in2014.
• NBFCs are having several benefits over banks like they focus on niche segment, and have expertise
knowledge in the specific asset classes, and which provides the funding needs of economy.
• NBFC are lacking banking license yet they are able to provide most of the banking services offered by
banks.
• They fills the gaps in the availability of loans & advances service which is not possible in some areas.
NBFC has 12.3% assets of the total financial system.
• The factors that makes the difference between an NBFC and Bank are as follows:
NBFCs cannot collects & deposits like banks
NBFCs are unable to issue checks drawn on themselves
NBFCs are unable to issue Demand Drafts like banks
Source: http://simconblog.wordpress.com
4. COMPANY OVERVIEW
• India’s one of the oldest and most respected business houses with group turnover of over $ 40 billion. Aditya
Birla Group (ABG) is India’s first true multinational with 107 state-of-the-art units in 25 countries. ABG has
more than 130,000 employees which belong to over 42 different nationalities.
• Aditya Birla Housing Finance Limited (ABHFL) is a subsidiary of the Aditya Birla Financial Services is India’s
most reputed NBFC. It came into existence in 3rd quarter of 2015 the company is also certified ISO
9001:2008.
• ABHFL offers a lending solution for the commercial, real estate& mortgages, infrastructure project&
structured finance.
• Aditya Birla Housing Finance Ltd till June, 2016 has disbursed ₹2,000 core
• The Real Estate and Mortgage solutions comprises –
Home Loans
Plot and Home Construction
Lease Rental Discounting
Loan Against Property
Source: http://adityabirlahomeloans.com/Pages/Home.aspx
5. JOB DESCRIPTION
• Catchment mapping of the assigned geography in terms of real estate development, prices,
competitors, developers, inventory / stock, occupancy, funding and distinctive features.
• Create database of builder projects and sites in the catchment.
• To maintain a tracker of the same and provide suggestions for business sourcing in the project
report.
• Had meeting with Direct Sales Agents to make them understand the different benefits of being
empaneled with us.
6.
7. ANALYSIS OF JOB DONE
18 Project sites visited Files Received
• Because of certain policies of ABHFL we were unable to crackdown Business.
• ABHFL received more files from Greater Noida and extension due to Affordable prices and
High Growth in the area
Gr Noida
andextension
, 7
Ghaziabad, 4
Noida, 0
Gr Noida and
extension, 10
Ghaziabad, 7
Noida, 1
8. Services satisfaction of
Direct Sales Agent
satisfied
32%
Not satisfied
68%
Services
Entity Name
Square Capital Advisory Services Pvt. Ltd.
NCR Management Solutions Pvt. Ltd.
Abhishek Pradhan Solutionns
K & S Financial Services Pvt. Ltd.
Max Wealth
Fidentia Business Consulting
Ashutosh Financial Services
Chase Strategic Advisory
MD Jahangeer Alam
9. Amount of portfolio handling by DSAs
Below 2crore
27%
2 Cr.-5 Cr.
63%
23% above 5
cr
0%
portfolio
RoI
30%
Commission
57%
Brand
13%
feature preference
Feature preference by DSAs
11. LEARNING OUTCOMES
Key Learning’s
• Had a good on-field experience and understood market dynamics of the Housing Finance.
• Developed and enhanced skills in building relationships and distribution of Home loan solutions.
• Another key learning is about knowing the different bottlenecks that can affect sales..
• Also learned the process of Loan Sanctioning.
Outcomes
• Sales pitch
• Domain Knowledge
12. FINDINGS & SUGGESTIONS
Findings :
• Basic Login Problems : Due to longer TAT credit team again and again ask
for documents which in return irritate the customer and they often rises the
issue of signature Mismatch.
• Sanction problems: Correct sanction letter is not generated at one time.
• Service Quality: Approved Project Funding(APF) takes more time as
compared to other NBFCs and Turn Around Time is also high.
• Limited Workforce: Delhi-NCR is a Big Market and to cover this area a Sales
Manager requires at least 7-8 members in his team.
13. Suggestions :
• Immediate cut in Rate of Interest to 9.40% in order to compete with other
Banks and NBFC’s and no discrimination between the Rate of Interest of
Salaried and Self Employed Applicants.
• Easing down its policy and Improvement in Relations with Builders by
improving quality of services like TAT, APF approval and Special Payment
Schemes.
• Increase its Brand Awareness by done by advertising their products through
various channels, such as print media, advertisements, digital marketing,
Radio, etc.
