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Matt Turner
- 1. Future 500 – New
Incentives for Industry
to P t t Water
t Protect W t
Building N
B ildi New ClClean W
Water
Networks in China: Challenges
and Opportunities for Protecting
Lake Tai
Matt Turner, Director, Water
Initiative (mturner@future500.org)
© 2009 Future 500
- 2. WHAT WE’LL COVER TODAY
Who is Future 500?
Case Study: Coca-Cola’s
Water Resource Management
Policies and Practices in India
Coca-Cola’s Global Water
Stewardship
What’s next for Industry and
Water?
© 2009 Future 500 2
- 6. Case Study: Coca-Cola’s Water
Management Policies and Practices in India
Harry O
y Ott:
Future 500, Snr Fellow & Director of
Strategic Water Stewardship
Retired from Coca-Cola company as
Director of Strategic Water Initiatives
Spearheaded TCCC’s work concerning
stakeholder concerns over water in
India
Led the development and
implementation of sustainable water
resources management
© 2009 Future 500 6
- 7. Case Study: Coca-Cola stakeholders challenges
in India
“Depletion of water table … is devastating local communities.”
Indians are " tti poisoned b pesticides," and CSE t t show C k
I di "getting i d by ti id " d tests h Coke,
Pepsi, and Nestle contribute to this toxic assault – Sunita Narain,
Business Week, 5-31-07
“Puts profit, greed, and exploitation above human dignity”
© 2009 Future 500
- 8. Case Study: Issue Background
Late 2004, University student g p ( of M),
, y groups (U ),
NGOs and investors voiced concerns about
water resource management and
unsubstantiated reports of p
p pesticide residues
in products.
U of M and TCCC agreed that an independent
assessment would provide information needed
to determine Company compliance with U-M
Vendor Code of Conduct.
In March 2006 and in conference with
stakeholders, TCCC approached The Energy
and Resources Institute (TERI), a Delhi-based
NGO, b t
NGO about conducting th i d
d ti the independent thi d
d t third-
party assessment.
© 2009 Future 500
- 9. TCCC Case Study: Who is TERI?
E t bli h d i 1974 TERI i a global NGO committed t
Established in 1974, is l b l itt d to
sustainable development.
Led by Dr. R.K. Pachauri, who shared the Nobel Peace Prize with
y ,
former Vice President, Al Gore.
Involved in a wide range of policy and scientific areas: water
resources,
resources global climate issues urban transport and pollution
issues, pollution,
energy efficiency.
Over 700 staff drawn from multidisciplinary and highly specialized
p y g y p
fields.
www.teriin.org
© 2009 Future 500
- 10. TCCC Case Study: The Assessment
TERI conducted an independent, scientific
assessment of TCCC’s water management
practices in India to determine compliance w 1)
Indian govt’, 2)internatinal standards (WHO) and
3) TCCC’s own internal standards.
TERI selected 6 plants representative of our
operations to study: Kaladera, Mehndiganj
Kaladera Mehndiganj,
Nabipur, Nemam, Pirangut, and Sathupalle.
Assessment protocol was determined by TERI, as
p y
was the form and content of report.
TERI engaged an expert Steering Committee to
oversee the work plan and methodology
methodology.
© 2009 Future 500
- 11. TCCC Case Study: The Assessment
TCCC procedures and practices were
assessed on hundreds of criteria.
The report confirmed that TCCC met
Indian
I di regulations and hi h TCCC
l i d higher
standards.
Plants found to be generally in compliance
with all applicable Indian environmental
regulatory requirements.
No pesticides were found in any of the
intake water, treated water used to make
TCCC beverages or effluent (U-M’s primary
concern)
© 2009 Future 500
- 12. Findings and Recommendations
Local Groundwater
Report recommended increased consideration of
community water needs in plant siting and
operations at the l
i h local l
l level, i l di operations
l including i
in water scarce areas.
Effluent Treatment
Although plants were found to be generally in
compliance with all applicable Indian regulations,
the report identified a need to strengthen our
internal standards with respect to bacteriological
presence in effluent water.
Report suggested additional analysis with respect
to groundwater quality near four of the six plants
studied.
© 2009 Future 500
- 13. Findings and Recommendations
Community Engagement
Report notes that TCCC’s social responsibility
initiatives could benefit from greater strategic
focus.
Report notes that in all but one of the six plant
sites (Nemam), there were consistent
stakeholder concerns expressed about water
availability and quality.
R
Report recommends i
t d increased community
d it
engagement around water issues, especially in
water scarce areas.
© 2009 Future 500
- 14. TCCC Action Plan: Shaping policies
in India and China, and elsewhere
in India and China and elsewhere
Groundwater Use:
Global standards and guidelines for siting plants are being revised to
include extensive water resource evaluations and impact of the plant on
the community.
New global guidelines for operating plants in areas facing serious and
chronic water shortages to be issued. Working to reach zero
groundwater balance in India by 2009.
Efforts focus on reducing the water used to produce our beverages,
recycling water used for beverage manufacturing processes, replenishing
water in communities and nature.
Routine inspections of rainwater harvesting facilities instituted;
measurement devices installed to verify volume of recovered water.
Created the Coca-Cola India Foundation to support activities that
support sustainable development and focus on issues related to water,
environment, healthy living and social advancement.
© 2009 Future 500
- 15. TCCC Action Plan
Pesticides:
TCCC co-sponsored an internationally recognized
panel of residue analysis experts, under the aegis
experts
of the Association of Analytical Chemists (AOAC),
to develop science-based, objective protocols for
pesticide testing in finished soft drinks.
© 2009 Future 500
- 16. Communicating the Findings
TERI’ b
TERI’s observations continue to guide TCCC’s
i i id TCCC’
efforts to make a positive mark on communities
and minimize our impact on the environment in
ways that improve lives, fuel local economies and
h l f ll l d
protect the environment.
TERI’s report is part of an ongoing global process
TERI s report is part of an ongoing, global process
of continual evaluation and improvement to
achieve our sustainability commitments.
Assessment is another important step in ensuring
that TCCC water management practices are among
the best in the world.
As TCCC moves forward, the Company’s operations
and water stewardship efforts will be informed by
many of the findings in the TERI report.
many of the findings in the TERI report
© 2009 Future 500
- 17. 2006 2007 2008 2009
Community Using our Brands Demonstrating
Plant Outreach + to Global Leadership
Integrated Performance Helping Protect Communicate
Communications Key Watersheds
employee
communications
stakeholder
engagement System-wide Leading the Industry Mobilizing Others
roadmap Engaging in On-pack Partnering with
Partnerships customers
media relations grounded by messaging
to educate consumers
plant Cause marketing
performance Repurposing DME Engaging our
marketing supply chain with
water efficiency goals
Mobilizing other
customer activation p
companies/industries
“Return the
supply chain Drops we Use”
activation
#2 purchaser
of glass
Do the advance w h a t w e d o
work to start
precisely
+ credibly Engage and
Take a stand Raise the volume inspire others
© 2009 Future 500
- 18. Coca-Cola, a leader in corporate water
stewardship
Plant Performance
Reduce
Watershed Protection
Recycle
Supporting Community Initiatives
Replenish
Global Awareness and Action
© 2009 Future 500
- 21. Thank you
San Francisco – Tokyo – Beijing
www.future500.org
f 500
Harry Ott – hott@future500.org
Matt Turner – mturner@future500.org
© 2009 Future 500
- 23. Available Tools and Programs -- Reduce
20.00
15.00 14.66
14 66
10.00 10.01
5.00 5.69
3.72
0.00 0.00
-3.26
5 00
-5.00 -6.22
-7.05 -7.82
-10.00 -9.45
-13.46
-15.00
-16.99
-20.00 -19.23
-25.00
2002 2003 2004 2005 2006
Water usage ratio 0.00 -7.05 -13.46 -16.99 -19.23
Water usage 0.00 -3.26 -7.82 -9.45 -6.22
Sales Volume 0.00 3.72 5.69 10.01 14.66
Water usage ratio Water usage Sales Volume
Continued improvement can be achieved with the WWF-TCCC Water Efficiency Toolbox
© 2009 Future 500
- 24. &
Partnership Workstreams
1. Plant Performance & Efficiency ‐‐ all plants participate, setting goals on
efficiency and stewardship
2. Supply Chain Water Stewardship – initial focus on sugar suppliers we all
share
3. Improve watershed health
and sustainability ‐‐ in seven, iconic river basins
y ,
4. Climate Change – all plants participate through energy efficiency
5. Marketing and Communication – the leverage the reputational benefits
and inspire action
… linking powerful brands in conservation and
© 2009 Future 500
commercial products.