22. meme
[meem]
Coined by Richard Dawkins in his book The Selfish Gene (1976). Shortened (after gene) from mimeme,
from Ancient Greekμίμημα (mímēma, “imitation, copy”).Any unit of cultural information, such as
a practice or idea, that is transmitted verbally or by repeated action from one mind to another in a
comparable way to the transmission of gene. (Internet, slang) Something that is copied and
circulated online with slight adaptions, including quizzes, basic pictures, video templates etc. A meme
can be a photo or artwork, usually with text, often codified with a distinct white block lettering text on the
image. If a particular, standardized image is used, there is a protocol to how it should be used