5. ● International expansion (Europe, Canada)
● Huge spending on Wayfair ads
● “Wayfair is spending about $69 to acquire new customers, but it's only
earning $59 back from the customer over the long haul.”
Why such huge losses?
6. Business model
● Stock very minimal inventory
● Fast delivery via Castlegate
● Target mass market ($60k - $175k)
7.
8. History
2003 - Niraj Shah & Steve Conine started CSN Stores
2011 - Renamed company to Wayfair and merged all the sites to Wayfair.com
2014 - Wayfair went public
12. ● “Wayfair is spending about $69 to acquire new customers, but it's only
earning $59 back from the customer over the long haul.”
● “If the online home category continues to grow at 15% for the next ten years,
that would put approximately $80 billion of consumer spend up for grabs as
the industry moves online.”
Prediction
