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Developing Marketing
Strategy and Plan
Why Choose ACE
Palawan?
WWW.LINKEDIN.COM/IN/CHIELY-TESORIO-ACEQMO

• Getting to know ACE Palawan
• Benefits for Palawenos?
• We have this, do they?
• Be one of Us
• Let Sum it Up
What’s in store for you?

17
Most Beautiful
Island
in the World
https://www.planetware.com/world/most-beautiful-islands-in-the-world-sey-1-
2.htm

4
11
5
6
26
Organizational
Culture

Target Market
300,346
Population estimated at by 2021
Doctors
Patients or
Investors
Puerto Princesa
Nearby provinces
Choosing
The
Value

The Hospital
10 Storey
building,
The tallest in
Puerto Princesa
with 120 Beds
Value
Chain
Tool

• Health care needs
• Rooms for Emergencies, Admissions,
Operations, Deliveries, etc.
• Laboratories and Ancillary Procedures
• Treatment and Medications
Products
Medical Services
Providin
g Value

• Portablilty
• Discounts
• Clinic Space
• Decking Privileges
• Dividens
Products
Shares of Stocks
Providin
g Value

Benefits for
Palawenos??

Job Opportunity for Palawenos

• Founders are
composed of
• Core of ACE
Group of
Hospitals
• The dedicated
Doctors of
Palawan
Made by Palawenos
Core
Business
Process

• Word of Mouth
• Promotion
• Flyers and Posters
• Advertisements
• Social Medias
• Facebook
How to Market ACE
Palawan?
Communicating
the Value and
Strategy

• Be an advance and accessible medical facility
• Have a culture of care and professionalism,
• Give excellent holistic health care services
ACE Palawan Mission
Corporate
Mission

• As a premier institution that uplifts lives
through excellence in health care.
Vision

• Build another ACE Palawan in 5 years
• 2000 common share holder in 10 years
Goal
Goal
Formation

• Wide selection of Trained Doctors
• Latest Equipments
• Competitive price
• Portability to other ACE’s
We have these, do they?
Core
Competence

• Get our exclusive privileges
• Know about our portability offer
• Be part of our growing family
• Most importantly we are SEC
approved
What are you waiting for?
Core
Competence

Choosing the Value
Choosing the TARGET MARKET
• Segmentation, Targeting, Posiitoning (STP)
Summing it Up

Providing the Value
•Product Features
•Prices
•Distribution
Summing it Up

Communicating the Value
•Utilizing the Internet
•Advertising
•Sales Force
•Others
Summing it Up

Value Chain Tool
9 Strategic Relevant Activities
5 PrimaryActivities
4 Support Activities
Summing it Up

Core Business Process
1.The Market Sensing Process
•Gathering and acting upon information about the market
2.New Offering Realization process
•Researching, developing, and launching new high-quality offering quickly and within budget
3.The Customer Acquisition process
•Defining target markets and prospecting of new customers
4.The Customer relations ship management process
•Building deeper understanding, relationships, and offering to individual customers
5.Fulfillment management process
•Receiving and approving orders, shipping goods on time and collecting payment.
Summing it Up

Core Competence
Essence of the business
3 characteristics
1.It is a source of competitive advantage and make significant contribution to perceived customer
benefits
2.It has applications in a wide variety of markets
3.It is difficult for competitors to imitate.
Distinctive Capabilities or excellence in broader business process
Summing it Up

Crafting Mission Statement
Clear, thoughtful, developed collaboratively with and shared with managers,
employees,, and often customers, provides, a shared sense of purpose, Direction,
and opportunity
Summing it Up

Goal Formulation
4 criteria (MB0)
1. They must be arranged hierarchically, from most to least important
2.Objectives should be quantitative whenever possible
3.Goals should be realistic
4.Objectives must be
Summing it Up

• Look closely to the photos in slides 1, 2, 4 and 23.
• Did you find my logo?
• Took these during my trips to Puerto Princesa.
Oh, I forgot something!

Lets have
coffee
sometime. ;)
RACHIELI TESORIO MD
Gold Cup Coffee in Puerto Princ

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