Cosla Developing Marketing Strategy and Plan

1. RACHIELI TESORIO MD
Developing Marketing
Strategy and Plan
Why Choose ACE
Palawan?

2. • Getting to know ACE Palawan
• Benefits for Palawenos?
• We have this, do they?
• Be one of Us
• Let Sum it Up
What’s in store for you?
RACHIELI TESORIO MD

3. 17
Most Beautiful
Island
in the World
https://www.planetware.com/world/most-beautiful-islands-in-the-world-sey-1-
2.htm

4. 4
11
5
6
26
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Organizational
Culture

5. Target Market
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300,346
Population estimated at by 2021
Doctors
Patients or
Investors
Puerto Princesa
Nearby provinces
Choosing
The
Value

6. The Hospital
10 Storey
building,
The tallest in
Puerto Princesa
with 120 Beds
RACHIELI TESORIO MD
Value
Chain
Tool

7. • Health care needs
• Rooms for Emergencies, Admissions,
Operations, Deliveries, etc.
• Laboratories and Ancillary Procedures
• Treatment and Medications
Products
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Medical Services
Providin
g Value

8. • Portablilty
• Discounts
• Clinic Space
• Decking Privileges
• Dividens
Products
Shares of Stocks
RACHIELI TESORIO MD
Providin
g Value

9. Benefits for
Palawenos??
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10. Job Opportunity for Palawenos
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11. • Founders are
composed of
• Core of ACE
Group of
Hospitals
• The dedicated
Doctors of
Palawan
Made by Palawenos
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Core
Business
Process

12. • Word of Mouth
• Promotion
• Flyers and Posters
• Advertisements
• Social Medias
• Facebook
How to Market ACE
Palawan?
RACHIELI TESORIO MD
Communicating
the Value and
Strategy

13. • Be an advance and accessible medical facility
• Have a culture of care and professionalism,
• Give excellent holistic health care services
ACE Palawan Mission
Corporate
Mission

14. • As a premier institution that uplifts lives
through excellence in health care.
Vision

15. • Build another ACE Palawan in 5 years
• 2000 common share holder in 10 years
Goal
Goal
Formation

16. • Wide selection of Trained Doctors
• Latest Equipments
• Competitive price
• Portability to other ACE’s
We have these, do they?
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Core
Competence

17. • Get our exclusive privileges
• Know about our portability offer
• Be part of our growing family
• Most importantly we are SEC
approved
What are you waiting for?
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Core
Competence

18. RACHIELI TESORIO MD

19. SWOT
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Strength
Prime Location
Wide Connections
Trained Doctors
Latest Devices
Competitive Price
Portability
Weakneses
New hospital
All staff are new
Opportunities
Encourage Palawan Doctors
Change Healthcare System
Threats
2 Neighboring big hospitals
Pandemic

20. Create a Marketing tool for ACE Palawan
Value Delivery Process
Core Business Process
Under the Target Market Plan
Growing described as Intensive Growth
Organizational Culture
• ACE Group of Companies
• Based on trust and loyalty
Summing it Up
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21. • Look closely to the photos in slides 1, 2, 4 and 23.
• Did you find my logo?
• Took these during my trips to Puerto Princesa.
Oh, I forgot something!
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22. Lets have
coffee
sometime. ;)
RACHIELI TESORIO MD
Gold Cup Coffee in Puerto Princ