Walmart's Digital and Physical Retail Success

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Chieh-An Yu

How Walmart, a retail giant, becomes a digital leading star?

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Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
沃爾瑪超市：「數位X實體」的成功鍵接
(Speaker)
2015.xx.xx
Oracle Confidential – Internal/Restricted/Highly Restricted 2

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
議題大綱
1
2
3
沃爾瑪超市：從零售巨人，變成網購明星
「數位X實體」：引領下一代的零售業
沃爾瑪如何在數位創新中領先群雄？
Oracle Confidential – Internal/Restricted/Highly Restricted 3

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
沃爾瑪超市：從零售巨人，變成網購明星
2011年才開始打造電子商務……
Oracle Confidential – Internal/Restricted/Highly Restricted 4

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
沃爾瑪超市：從零售巨人，變成網購明星
「從磚頭蓋的店面，到可以點擊的頁面」
Oracle Confidential – Internal/Restricted/Highly Restricted 5

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
沃爾瑪超市：從零售巨人，變成網購明星
數位轉型的基石：
Oracle Confidential – Internal/Restricted/Highly Restricted 6
1. 管理全球十個網站
2. 於@WalmartLabs開
發測試最先進得數
位商務科技
3. 打造沃爾瑪超市的
核心電子商務能力

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
「數位X實體」：引領下一代的零售業
Oracle Confidential – Internal/Restricted/Highly Restricted 7
1. 線上服務中心：接觸客戶更快！
2. 行動應用協作：使用Apps更直覺！
3. 社群洞見：了解顧客，服務品質更佳！
4. 預測需求：存貨管理更準確！

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
沃爾瑪如何在數位創新中領先群雄？
Oracle Confidential – Internal/Restricted/Highly Restricted 9
1. 精準數位行銷的領導者

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Walmart's Digital and Physical Retail Success

6. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | 沃爾瑪超市：從零售巨人，變成網購明星數位轉型的基石： Oracle Confidential – Internal/Restricted/Highly Restricted 6 1. 管理全球十個網站 2. 於@WalmartLabs開發測試最先進得數位商務科技 3. 打造沃爾瑪超市的核心電子商務能力

7. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | 「數位X實體」：引領下一代的零售業 Oracle Confidential – Internal/Restricted/Highly Restricted 7 1. 線上服務中心：接觸客戶更快！ 2. 行動應用協作：使用Apps更直覺！ 3. 社群洞見：了解顧客，服務品質更佳！ 4. 預測需求：存貨管理更準確！

11. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | 沃爾瑪如何在數位創新中領先群雄？ Oracle Confidential – Internal/Restricted/Highly Restricted 11 1. 精準數位行銷的領導者 2. 策略購併，強化核心數位商務能力 3. 以非傳統的模式，開發數位商務技能

12. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | 沃爾瑪如何在數位創新中領先群雄？ Oracle Confidential – Internal/Restricted/Highly Restricted 12 1. 精準數位行銷的領導者 2. 策略購併，強化核心數位商務能力 3. 以非傳統的模式，建立數位商務技能 4. 汲取商業分析智能，優化存貨管理

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Editor's Notes

Walmart從2011年開始打造電子商務 2011-2014的電子商務成長，有150%，從$4.9B 到$12.2B，達到業界第三大，僅次於Amazon與Apple
平均每月Unique Visitors(新客戶)的成長率是112% 把線上造訪客戶轉換成買家的比率，從10%成長到15%
Walmart Global eCommerce的工作人員，大幅招募到3600人，其中有2200在矽谷進行14個併購案來買進其他線上零售公司與能力
線上服務中心：Walmart的期望是，藉此將線上營收在2018年提高三倍，達到$35B 行動應用協作：今天，在Walmart US的流量，有50%來自行動裝置社群洞見：Walmart現在有30 PB的商場銷售資訊。預測需求：研究顯示，Walmart在供應鏈使用RFID，就已經可以減少他16%的庫存不足問題
打造了一個經驗豐富、領導數位科技的人才團隊
購併了許多在行動、資料分析、搜尋、廣告、社交網路商城、和社交媒體領域的新創公司
全世界最大的私有雲之一：Walmart，涵蓋11,000個店面，每天產生40PB的資料量

Walmart's Digital and Physical Retail Success

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Editor's Notes