This presentation outlines methods for improving presence of a brand on Facebook including organic and paid channels.DISCLAIMER: THE IMAGES USED IN THE PRESENTATION ARE NOT MINE - BELONG TO RESPECTIVE SOURCES MENTIONED IN NOTES.

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Marketing
Part of 2-day Digital Marketing Boot Camp
for
MAW, Nepal
By Chetraj Bhandari
October, 2017

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The process of making social
media channels user friendly
and using available paid and
non-paid tools to increase
brand visibility, engaging
users, generating leads and
driving traffic to the website
is called social media

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Essentials
• Logo
• Cover photos
• Branded account logins
• Use of colors and fonts on social media
creatives
• Situations where a brand can/cannot be
used
• Tone & Manners guidelines
• Inclusive to newbies

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Crisis Management
• PREPARATIONS: Understanding Risks, building out
escalation processes, draft responses, roles and
responsibilities, training
• RESPONSE: Evaluation the situation and if necessary
responding, monitoring and measuring
• RECOVERY: Measuring the impact across the
organization, follow up, case studies and sharing findings
across the board
• PREVENTION: Analyse past crisis, if any, identify

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Non Paid

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Get Verified as a Local Business

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Go To Settings/ Hit on three . on Mobile Go To Settings/ Hit on three . on Mobile

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Go to General Go To Settings/ Hit on three . on Mobile

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On Page Verification Go To Settings/ Hit on three . on Mobile

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Use of effective CTA

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Run Competitions
Based on your user demographics
& Interests

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Posts Evergreen Posts

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Use Organic Post Targeting

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Utilize the mentioning and tagging function

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Utilize emojis

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Facebook Ads

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Facebook Ad Types

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Before Running Ads
Install
Facebook Code (pixel) on your website

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Targeting Options

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Q & A