Attentively #NN14 Netroots Nation Tech Tools Shootout
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The document describes the services of Attentive.ly, a company that uses big data, social listening, and marketing automation to help organizations and political candidates understand their supporters and boost engagement. Attentive.ly matches email lists to over 100 social networks to see what supporters are saying online. It then uses this insights to segment supporters, identify influencers, and automate personalized marketing like targeted emails, ads, and social follows. The goal is to provide tools that drive more actions and donations through real-time personalization.
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Attentively #NN14 Netroots Nation Tech Tools Shootout
- 1. Big Data + Social Listening + Marketing Automation = EPIC ROI
- 2. © 2014 Attentively. All rights reserved. Attentive.ly | cheryl@Attentive.ly About Us We work with dozens of candidates & organizations to help them understand their supporters and boost engagement. About Us
- 3. © 2014 Attentively. All rights reserved. Attentive.ly | cheryl@Attentive.ly How Attentive.ly Works How It Works Start with your CRM. EMAIL LIST Match to 100+ social networks. SOCIAL MATCH See what they’re saying on social. ENTERPRISE LISTENING Automate personalized marketing. ATTENTIVE TARGETING
- 4. © 2014 Attentively. All rights reserved. Attentive.ly | cheryl@Attentive.ly What Attentive.ly Does Before 4 ahuff@huffingtonpost.com After
- 5. © 2014 Attentively. All rights reserved. Attentive.ly | cheryl@Attentive.ly Insights to Drive Actions & Donations Supporter insights Email list segmentation Influencer engagement Real-time personalization 5
- 6. © 2014 Attentively. All rights reserved. Attentive.ly | cheryl@Attentive.ly Supporter Insights
- 7. © 2014 Attentively. All rights reserved. Attentive.ly | cheryl@Attentive.ly Influencer Engagement Example Show me… active supporters who are women, high-Klout, bloggers, based in OH, who don’t yet follow us on Twitter.
- 8. © 2014 Attentively. All rights reserved. Attentive.ly | cheryl@Attentive.ly Email List Segmentation Example Tag everyone talking about the World Cup, so I can email them via Salsa.
- 9. © 2014 Attentively. All rights reserved. Attentive.ly | cheryl@Attentive.ly Realtime Personalization Emails, Ads, Follows, & More
- 10. © 2014 Attentively. All rights reserved. Attentive.ly | cheryl@Attentive.ly Let’s Talk! Thank you cheryl@attentive.ly @attentive_ly facebook.com/GetAttentively  10
Editor's Notes
- Integrating Email & Social Media to Radically Improve Responsiveness and Engagement
- That’s what Attentive.ly does: enables companies to send THE RIGHT MESSAGE, AT THE RIGHT TIME, TO THE RIGHT PERSON We start with your email list – since those are the customers and leads that drive more than half of your sales Run a social match on >100 social networks This is where the big data comes in: track, store, and analyze all their public posts on multiple social networks Then our marketing automation tools let you automate email and social messaging, ads, segmentation, and scoring based on their interests and activities.
- ROI #s - 100K => match 60K =>’ top 5% of matched “influencers” = 3K => avg. reach per “influencer” = 2300 => engage influencers: potential reach = 6.9M (69x orig list size) turn your supporter-influencers into true advocates, find opportunities to engage them
- QUESTION: GREAT, they reach 69x but what % can we REALLY engage? ANSWER: up to 100%, by targeting the right people with the right ask… MOMSRISING EXAMPLE - by targeting influencers talking about toxics, reached out to them directly with a high ask, got 100% response
- QUESTION: 100% is awesome, but can we do that consistently? Or was that *special*? ANSWER: IF you marry listening with engagement opps -- get very high response. For triggered email asks around a live cpn, we’ve seen as high as 50% open rate, 20% click through. (Greenpeace) TYPICALLY we see 6x-9x typical response segmenting by interests and demographics.