Feedback for Submit Your Project Here· Add to ePortfolioTop of

Feedback for Submit Your Project Here
· Add to ePortfolio
Top of Form
Submission Feedback
Overall Feedback
October 10, 2021
Brent,
Thank you for your resubmission. Your audience section has
been moved back to the correct location. Now you must follow
the feedback from the remaining areas also. Please carefully
review the October 10, 2021 feedback, then work on the
remaining sections. Please try your best! Good luck on the next
draft, and if you have questions, reach out via the private
discussion channel.
~Joelle~
Rubric Name: COM-30096 Project Rubric
Print Rubric
This table lists criteria and criteria group names in the first
column. The first row lists level names and includes scores if
the rubric uses a numeric scoring method. You can give
feedback on each criterion by tabbing to the add feedback
buttons in the table.Criteria
Mastered
Not Yet
Criterion Score
Describes each target audience using the appropriate metrics
1 point
0 points
Score of Describes each target audience using the appropriate
metrics,/ 1Criterion score has been overridden

Criterion Feedback
October 6, 2021
The audience information's been deleted now. Please add it back
tot he document in the audience section of the project. Audience
demographics should not be in the chart as there isn't a space
for it. Do not edit the chart in any way, please, Brent.
August 18, 2021 - Mastered
August 13, 2021
You do great identifying the audience demographics. According
to the Communication Plan, what are some of the concerns the
audiences have? Include these details in your audience metrics
responses.
Assesses the effectiveness of the content of each message for
each target audience
1 point
0 points
Score of Assesses the effectiveness of the content of each
message for each target audience,/ 1Criterion score has been
overridden
Criterion Feedback
October 10, 2021
The responses in the chart are not answering the questions. The
current responses must be revised, then you must answer the
following and provide support for your responses:
· Does the content of the messages inform each target audience
of the company’s proposed solution?
· Does the content of the messages align with each target
audiences’ values, interests, and lifestyle?
Answer these two questions in the message content section by
identifying if the messages are effective in informing the
audiences about the company's solutions and why (you also
need examples). You also must explain how the messages align
or do not align with the audiences' values, interests, and/or
lifestyles.

October 1, 2021
The responses are not related to the questions here. The two
questions you must address are:
In the chart for each message content section, respond to both
questions. Provide support and examples to back your claims in
regards to whether the messages are effective in reaching each
target audience and aligning with each audiences' values,
interests, and lifestyles.
09/18/2021:
You have some relevant comments about message content in
your responses. Make sure that you are clearly providing
specific answers to both questions A and B related to message
content for both messages and for each audience and explaining
your answers. You should be responding to these questions: A)
Does the content of the messages inform each target audience of
the company’s proposed solution? B) Does the content of the
messages align with each target audience’s values, interests,
and lifestyle? Place all your responses to these two questions in
the first row of text boxes in the Evaluation Chart, and provide
supporting details for your answers.
Use these resources to help support your ideas:
Measures of Effectiveness Unit: (1) Are We There Yet,(2) Steps
5,6, and 7,(3) Six Most Effective Social Media Metrics to
Understand Your Campaign's Success, (4)How to Find the Best
Medium for your Message, and (5) Communication Campaign
Effectiveness and Effects, Evaluating Messages Unit: (1)
Business Presentations Chapter. 2.3.
September 16, 2021
Responses and analysis for message content questions A and B

*must* be placed in the provided evaluation table. Both
questions must be answered for each audience (employees,
customers) for each message (magazine, social media) within
the message content section of the chart. This is addressed in
the two resources provided in the directions within the
resources titled Executive Summary Template Tips for Success
and Executive Summary Template Visual Aid.
Messages at the top of the page should be *brief* with all
responses (except audience metrics) within the chart. Answer
these two questions in the evaluation chart tailored to each
audience: - Does the content of the messages inform each target
audience of the company’s proposed solution? - Does the
content of the messages align with each target audiences’
values, interests, and lifestyle? Refer to the August 13, 2021
feedback for a further breakdown of the questions if needed.
August 18, 2021 Responses to the message content questions
must be placed within the evaluation table and not at the top of
the page. Respond to the A & B questions within the message
content section of the chart for each message (magazine, social
media) and each audience (employees, customers). These
requirements are addressed in the project directions' resources
titled Executive Summary Template Tips for Success and
Executive Summary Template Visual Aid. ___ August 13, 2021
Some of the right ideas are in place here. In the next draft,
responses to message content questions A & B need to be within
the provided evaluation table. You need to answer the questions
for each audience (employees, customers) and each media type
(social media, magazine). Refer to the resources in the project
directions titled "Executive Summary Template Tips for
Success" and "Executive Summary Template Visual Aid" to go
over how and where to respond to the questions. In each
message content section box, address each of the message
content questions. Tailor the responses to each audience and
their needs. Here is a breakdown:

· Does the magazine inform the employees of any solutions?
Why or why not? In what ways?
· Does the magazine inform the customers of any solutions?
· Does the social media post inform the customers of any
solutions? Why or why not? In what ways?
· Does the social media post inform the employees of any
· Does the magazine align with the employees' values, interests,
and/or lifestyles? Why or why not? In what ways?
· Does the magazine align with the customers' values, interests,
· Does the social media post align with the employees' values,
interests, and/or lifestyles? Why or why not? In what ways?
· Does the social media post align with the customers' values,
· What information should be shared in a message to make it
effective for multiple audiences?
· What types of information should be included in a message
that will address different audiences’ values, lifestyles, and
interests?
RESOURCES: Communication Plan The resource titled
Communication Campaign Effectiveness and Effects also goes
over how different messages across different mediums may
reach audiences.
Assesses the effectiveness of the delivery method for each
message for each target audience
1 point
0 points
Score of Assesses the effectiveness of the delivery method for
each message for each target audience,/ 1Criterion score has
been overridden
Criterion Feedback

October 10, 2021
Responses are still not aligning with the questions. For the first
question, you must explain if the delivery methods
are timely. For the second question, you must address if the
delivery methods are appropriate or inappropriate for each
audience and why. Go over the questions provided in the
October 1, 2021 feedback. They provide more insight regarding
the audiences, delivery method information, and considerations
from the Communication Plan.
October 1, 2021
The responses are not aligning with the questions here as they're
borderline covering message content. The two questions you
must address are:
· Does the message reach the target audiences within the
intended time frame?
· Why are the delivery methods appropriate or inappropriate for
each target audience?
In the chart for each delivery method section, respond to both
questions. For example, for Time Magazine, is a month timely
when audiences want answers immediately? Is it appropriate
when Time is a national magazine when the Pacific Northwest is
the only audience impacted? Ensure responses align with the
section and questions. Provide support and examples to back
your claims in regards to whether the messages are effecti ve in
timeliness and being appropriate for each audience.
September 16, 2021
Responses and analysis for delivery method questions A and B
customers) for each delivery (magazine, social media) within
the delivery method section of the chart. This is addressed in
and Executive Summary Template Visual Aid. Messages at the

top of the page should be *brief* with all responses (except
audience metrics) within the chart.
Answer these two questions in the evaluation chart tailored to
each audience:
Refer to the August 13, 2021 feedback for a further breakdown
of the questions if needed.
August 18, 2021
Responses to the delivery method questions must be placed
within the evaluation table and not at the top of the page.
Respond to the A & B questions within the delivery method
section of the chart for each message (magazine, social media)
and each audience (employees, customers). These requirements
are addressed in the project directions' resources titled
Executive Summary Template Tips for Success and Executive
Summary Template Visual Aid.
August 13, 2021
In the next draft, responses to the delivery method questions A
& B need to be within the provided evaluation table. You need
to answer the questions for each audience (employees,
customers) and each delivery type (social media, magazine). In
each delivery method section box, address each of the delivery
method questions. Here is a breakdown:
· After reviewing the Communication Plan, how long would the
magazine take to be published?
· Is the magazine timely for the employees considering their
needs and concerns? Why or why not?
· Is the magazine timely for the customers considering their

· Is the social media post timely for the employees considering
their needs and concerns? Why or why not?
· Is the social media post timely for the customers considering
· Evaluate each audience's (employees, customers) needs and
concerns outlined in the Communication Plan: Are the delivery
methods (social media and magazine) appropriate based on their
needs and demographics? Why or why not?
RESOURCE: Communication Plan
Considers each target audience and the project goal to
determine an appropriate measure of effectiveness in addition to
message content and delivery method
1 point
0 points
Score of Considers each target audience and the project goal to
message content and delivery method,/ 1Criterion score has
been overridden
Criterion Feedback
October 10, 2021
For the additional measures of effectiveness, "timing" wouldn't
work because this is addressed in the delivery
method questions. For length, how would this measure audience
response? You need to explain clearly how it would be effective
or not if this is a method you wish to explain. Please refer to the
September 18 feedback and the August 16 feedback for
resources, questions, and information to assist you here.
October 1, 2021
It's not clear what you're measuring exactly. What is your
specific metric? Please identify it along with describing how
that metric is effective or ineffective and why.
09/18/2021:

You have some valid ideas for further assessing both messages.
What's needed is to, first, be clearer about what your additional
measure of effectiveness is that you are using for both messages
as well as describing two different ways you can measure the
effectiveness of the new assessment. You could, for example,
use methods such as surveys or social media likes and shares to
assess how effectively the messages reach their target audience,
"create trust", "appeal to audience", "appeal to emotions", etc.
Provide a clearer explanation of what else you are measuring
besides message content and delivery method, then describe the
ways you will go about testing that measure.
Please refer to these resources:
Measures of Effectiveness Unit:
(1) Ten Metrics Worth Watching When Judging the
Effectiveness of Your Next Marketing Campaign
(2) Marketing Metrics
(3) Are We There Yet?
(4) Six Most Effective Social Media Metrics to Understand
Your Campaign's Success.
For the magazine, review the following:
Knapp, S. (2018, Jan. 18). 6 Ways to measure the success of
your print campaigns. Retrieved from
https://marketing.sfgate.com/blog/6-ways-to-measure-the-
success-of-your-print-campaigns
O’Malley, T. (2020, Dec. 5). Measuring print advertisement
success. Retrieved from acscreative.com/measuring-print-
advertising/
September 16, 2021
It is not clear what your third measure of effectiveness is. At
the top of the page, clearly identify what your third measure is.
Then, in the evaluation table, explain how these measures would
be effective or ineffective in measuring the messages' reach.
Refer to the August 13, 2021 for resources and additional
information to assist you here.

August 18, 2021
Please continue to work on developing this section so you have
a method that will assess both messages for effectiveness in
reaching the audiences. Right now, the responses and methods
are vague. Refer to the feedback and resources provided in the
August 13, 2021 feedback to assist you with this step.
August 13, 2021
You currently have four measures identified. You need one that
can be assessed for both message types for each audience.
Select one of the measures you feel can be used as an evaluation
technique for social media and the magazine for both audiences,
address how you will use it, and why it's effective or
ineffective. Responses need to be placed in the Evaluation
Table. For example, some companies track social media likes,
comments, and shares to determine if messages reached
audiences well.
RESOURCES:
Are We There Yet? (Sections: “Determine What You Will
Evaluate,” “Define Your Goals,” “Establish Your Baseline,”
“Pose Your Evaluation Questions,” “Select Your Evaluation
Techniques”) o The Six Most Effective Social Media Metrics to
Understand Your Campaign’s Success (relevant for social media
metrics) o 10 Metrics Worth Watching When Judging The
Effectiveness Of Your Next Marketing Campaign (While it
addresses marketing, it has information regarding tracking
sales, social media engagement, and behavioral changes) o
Marketing Metrics (Addresses online metrics and how likes,
shares, impressions, and additional interactions reflect
effectiveness) Supplemental Materials • Knapp, S. (2018, Jan.
18). 6 Ways to measure the success of your print campaigns.
Retrieved from https://marketing.sfgate.com/blog/6-ways-to-
measure-the-success-of-your-print-campaigns • O’Malley, T.
(2020, Dec. 5). Measuring print advertisement success.
Retrieved from acscreative.com/measuring-print-advertising/
Assesses each message for each target audience using the

measure of effectiveness identified
1 point
0 points
Score of Assesses each message for each target audience using
the measure of effectiveness identified,/ 1Criterion score has
been overridden
Criterion Feedback
October 10, 2021
As you respond to the questions, you need to identify if each
component is effective or ineffective and why in addition
to answering the questions for delivery method, message
content, and your third measure of effectiveness.
October 1, 2021
Effectiveness/ineffectiveness have been identified for this draft.
I will leave this as "not yet" as you revise the above secti ons for
clarity and to ensure the responses align with the questions.
9/18/2021:
You've done this for delivery method. Also state clearly
whether message content and third measure is 'Effective' or
'Ineffective' (using that wording) for each audience and why,
using the target audience metrics. Place these comments within
the text boxes provided in the chart.
September 16, 2021
As you respond to the questions within the evaluation table,
clearly identify each component as effective or ineffective and
why.
August 18, 2021
The August 13, 2021 feedback still applies.
August 13, 2021
Good job identifying each component as effective or
ineffective. Please keep this information in the evaluation table

along with the responses to the questions.
Explains reasoning for analysis of each message using three
measures of effectiveness and discusses target-audience metrics
that led to determining which aspects of each message are
effective or ineffective
1 point
0 points
Score of Explains reasoning for analysis of each message using
three measures of effectiveness and discusses target-audience
metrics that led to determining which aspects of each message
are effective or ineffective,/ 1Criterion score has been
overridden
Criterion Feedback
October 10, 2021
Responses lack clear, relevant, supporting details that address
the questions. Refer to the October 1, 2021 feedback for more
details.
October 1, 2021
You must provide clear, relevant support for your responses.
· Respond to the initial questions
· Provide reasoning for how you arrived at your conclusion
· Provide an example or two that shows why the
messages/deliveries are effective or not relating to the initial
question
· Explain how that example shows effectiveness/ineffectiveness
Develop responses more and recall information from the
Communication Plan to assist you here.
09/18/2021:
You're on the right track here, but I will evaluate this further as
you completed requested revisions. After identifying if each
measure is ineffective or effective you should provide reasoning
to support your assessment, and that reasoning should focus on
one of the target audience metrics that are either fulfilled or not
fulfilled to support your assessment. For each measure

(content/delivery method/your third measure of effectiveness)
of each message, explain fully why it was effective or not based
on the target audience metrics. Again, place your comments in
the appropriate text boxes of the Evaluation Chart.
Refer to these resources: Measures of Effectiveness Unit: (1)
Are We there Yet? Evaluating Messages Unit: (1) Measuring
Comm. Effectiveness Across Diverse Backgrounds Admissions
and (2) Print vs. Digital Advertising.
September 16, 2021
The August 13, 2021 feedback still applies. Please refer to it to
assist you in developing your responses for each question.
August 18, 2021
August 13, 2021
As you move content to the evaluation table, please keep in
mind that you still need to include examples and evidence. The
boxes will expand as you type. Please continue to develop the
responses to ensure they have adequate information. Try the
following formula to assist you here: - Respond to the initial
questions - Provide reasoning for how you arrived at your
conclusion - Provide an example or two that shows why the
question - Explain how that example shows
effectiveness/ineffectiveness
Clearly conveys meaning with correct grammar, sentence
structure, and spelling; shows understa nding of audience and
purpose
1 point
0 points
Score of Clearly conveys meaning with correct grammar,
sentence structure, and spelling; shows understanding of
audience and purpose,/ 1Criterion score has been overridden
Criterion Feedback

October 10, 2021
For clarity purposes, please continue to use complete sentences
for each section.
October 1, 2021
Use complete sentences in the next draft to enhance response
clarity. Fragments and incomplete lists are not as clear as a
complete sentence/complete thought. Since the boxes do expand
as you type, you should complete thoughts and content and
support your reasoning.
09/18/2021:
Make sure you are writing in complete sentences in each
response in the chart/template. Please refer to resources
available using the link to the Writing Center website listed
under the "Support" tab. There are also free online tools that
will help with improving grammar, such as:
https://www.grammarly.com/.
September 16, 2021
Each response must be written using complete sentences for
clarity purposes. Please continue to work on using complete
sentences in the next draft.
August 13, 2021
You're doing well here. Please continue to write information
using complete sentences.
Lists sources where needed using citation methods with no
major errors
1 point
0 points
Score of Lists sources where needed using citation methods
with no major errors,/ 1Criterion score has been overridden
Criterion Feedback
October 10, 2021
Please ensure each reference has at least one in-text citation.

October 1, 2021
Continue to work on adding in-text citations as you continue to
develop the project.
09/18/2021:
You've made a good effort with citing sources. Please cite the
Communication Plan as the source for your target audience data.
Also, continue to cite sources as needed to support your
evaluations of message effectiveness. Be sure to include both
in-text citations within the chart as well as your references list
at the end. Use the CfA Citation Guide link in the Supporting
Materials section on the Project Instructions page for help with
citing sources. That link will also give you access to the
Citation Generator, which can help you create your in-text
citations and references.
September 13, 2021
You're doing much better with citations and references.
Continue to update this section as you work on completing the
assignment.
August 18, 2021
Please ensure each reference is complete and has the author,
publishing year, source title, retrieved from, and the source
URL. Please ensure each reference has corresponding in-text
citations. The CfA Citation Guide will assist you here.
August 13, 2021
Great job with citations so far! Please continue to add them as
you develop the next draft where and if needed.
Bottom of Form

International Journal of Caring Sciences
January-April 2021 Volume 14 | Issue 1| Page 392
www.internationaljournalofcaringsciences.org
Original Article
Effect of Nursing Intervention on Knowledge and Practice of
Salt and Diet
Modification among Hypertensive Patients in a General
Hospital
South-West Nigeria
Ajiboye, Rachael Oluwafunmilayo
Senior Nurse Tutor, School of Nursing, Lagos State College of
Nursing, Midwifery and Public Health,
Igando, Lagos, Nigeria
Okafor, Ngozi Antonia
Senior Lecturer, Department of Nursing, Babcock University,
Ilishan-Remo, Ogun State, Nigeria
Olajide, Tayo Emmanuel
Lecturer II, Department of Nursing, Babcock University,
Ilishan-Remo, Ogun State, Nigeria
Emmanuel Olayemi Tosin
Principal Nurse Tutor, School of Nursing, Lagos State College
of Nursing, Midwifery and Public Health,
Igando, Lagos, Nigeria. [email protected]
Correspondence: Ajiboye, Rachael Oluwafunmilayo School of
Nursing, Lagos State College of Nursing,

Midwifery and Public Health, Igando, Lagos, Nigeria. E-
mail:[email protected]
Abstract
Background: Hypertension is the most common non-
communicable disease and the leading cause of
cardiovascular disease in the world. Current management of
hypertension stressed the importance of salt and
diet modifications. Unfortunately, many hypertensive patients
do not have proper knowledge of this, which
results to inadequate practice. Therefore, there is need to
develop strategies that will help to improve knowledge
and practice of salt and diet modifications among hypertensive.
Objective: To determine the effect of nursing intervention on
knowledge and practice of salt and diet
modifications among hypertensive patients.
Materials and Methods: A quasi experimental design was
conducted using purposive sampling to select the
sample size of 38 participants. A researcher-developed
questionnaire derived from the literature review and
Hypertension Self-Care Activity Level Effects (H-SCALE)
adapted from Warren-Find low and Seymour (2011)
was used to measure knowledge and practice of salt and diet
modification among the participants. Data gathered
from participants were expressed using tables and percentages
while research questions were answered with
descriptive statistics of mean and standard deviation through
statistical package for the social science software
version 21.
Results: the study revealed that higher percentage of the
participants (81.6%) had poor of knowledge of salt and
diet modification pre-intervention, also 92.1% of the
participants reported poor practice before intervention.
Intervention was given to the participants and results showed a
positive change in knowledge and practice of salt

and diet practice post-intervention.
Conclusion: regular training should be given to hypertensive
patients by nurses to improve their knowledge and
practice of salt and diet modification for effective blood
pressure control.
Keywords: Hypertension, Knowledge, Practice, Salt and Diet
modification, Nigeria
Introduction
The burden of hypertension and other non-
communicable diseases is rapidly increasing and
this poses a serious threat to the economic
development of many nations. Hypertension is a
global public health challenge due to its high
prevalence and the associated risk of stroke and
cardiovascular diseases in adults.
Globally, hypertension is implicated to be
responsible for 7.1 million deaths and about
12.8% of the total annual deaths (World Health
Organization (WHO), 2018). Africa, among

other WHO regions was rated highest with
increased prevalence of high blood pressure,
estimated at 46% from age 25 years and above in
which Nigeria contributes significantly to this
increase (Okwuonu, Emmanuel, & Ojimadu
2014; Ekwunife, Udeogaranya, & Nwatu, 2018;
WHO, 2018). This is so in spite of the
availability to safe and potent drugs for
hypertension and existence of clear treatment
guidelines, hypertension is still grossly not
controlled in a large proportion of patients
worldwide.
Current national recommendations for the
prevention and treatment of high blood pressure
emphasized non-pharmacological therapy, also
termed "lifestyle modification" which includes
salt and diet modification. However, there is a
dearth of information on the knowledge and
practice of salt and diet modification among
hypertensive patients attending Nigeria’s health
institutions (Abubakar et. al, 2017). Hence, poor
knowledge of salt and diet modifications, and
inability to practice these were one of the
identified patient- related barriers to hypertension
control (Tesema et.al, 2016). This gap may also
be attributed to the type of information or
training programmes given to patients on salt and
diet modification.
Therefore, this study might help to improve the
knowledge of hypertensive patients on salt and
diet modification which in turn may affect its
practice thus reducing the death burden,
complications and economic cost of poorly
controlled hypertension among patients and in

the society.
Objective
The aim of the study was to determine the effect
of nursing intervention on knowledge and
practice of lifestyle modification among
hypertensive patients. The following research
questions were expected to be answered:
1. What is the pre-intervention knowledge
and practice of salt and diet modification among
hypertensive patients?
2. What is the post-intervention knowledge
and practice of salt and diet modification among
hypertensive patients?
Methods
It is a quasi-experimental study, which adopted
one pre-test-post-test design, conducted between
February and September 2019, at a secondary
health facility (General Hospital), South-west,
Nigeria. The study was carried out among
hypertensive patients attending medical out-
patients department (MOPD) in the general
hospital. The hospital was purposively selected
being the only secondary health facility located
in one of the densely populated communities in a
major commercial city of South-west, Nigeria.
Sample size and sampling procedure: Sample
size was calculated using Taro Yamane method
of sample size determination, n = calculated
sample size, Population size (N) = 42 based on

daily clinic attendance of hypertensive patients,
and margin of error = 0.05 with a confidence
level of 95% given a sample size of 38
participants. Inclusion criteria were male and
female patients who were ≥18 years of age,
diagnosed to be hypertensive and attending
medical out-patients department (MOPD),
available and willing to participate in the study,
who could communicate either in English or
Pidgin English. Exclusion criteria were other
patients at MOPD who were not diagnosed to be
hypertensive, or with any co-morbidity that could
interfere with participation in the training, and
have attended previous educational programme
on salt and diet modification. Participants were
selected based on the inclusion criteria using
purposive sampling.
Data collection tools and procedures: Data
were gathered using researcher-developed
questionnaire derived from the literature review
with the opinions of experts in the field to assess
participants’ knowledge of salt and diet practice
and modified Hypertension Self-Care Activity
Level Effects (H-SCALE) developed by Warren-
Findlow and Seymour (2011) to assess practice
of salt and diet modification among the
participants.The questionnaire consists of three
parts. The first part includes the demographic
characteristics of the participants with eight (8)
items; the second part assessed the participants’
knowledge of salt and diet modification. The
knowledge of salt and diet modification
questions includes twelve (12) items with
maximum and minimum scores of 12 and 0
respectively. Participants’ knowledge scores of

9-12 points indicate high knowledge, 6-8 points
indicate moderate knowledge and scores <6
points indicate poor knowledge. The third part
assessed the practice of salt and diet modification
among the participants with seven items which
were used to assess practices related to eating a
healthy diet, avoiding salt while cooking and
eating, and avoiding foods high in salt content.
Responses were coded ranged from never (1) to
always (3). Responses were summed up creating
a range of scores from three (3) to twenty one
(21). Scores of eleven (11) and above indicates
that participants followed the low-salt diet and
was considered as having good low salt diet
practice while score <11 indicate poor salt diet
practice. The psychometric properties of the
instrument was checked by experts in the field
using face and content validity criteria, the
reliability of the instrument was determined
using split-half method and the Cronbach’s alpha
reliability coefficient on knowledge of salt and
diet modification was 0.78, while salt and diet
practice was 0.72 which showed high reliability
of the instrument. The method of data collection
involved three phases:

Phase 1: this involved meeting with the
consultant and nurses in charge of MOPD of the
General Hospital to explain the purpose of the
study and its benefits, and to seek their co-
operation for the success of the study. This took
place during the first week of the study. In the
second week of the study, the researcher with
two research assistants visited the MOPD to
listen to health talk given to the patients by the
nurses and other health personnel, gaps were
identified which was used to modify the training
modules. The participants were met to discuss
the purpose, course and potential benefits of the
study. Interested participants were enrolled for
the study after obtaining their consent. Further
selection of the participants continued in the third
and fourth week. A pre-test instrument
(questionnaire) was given to the selected
participants to complete during the selection. No
external interference was allowed during data
collection, researcher and research assistants
stayed with the participants throughout the
period of completing the questionnaire after
which they were thoroughly checked for
completeness before retrieval from the
participants.The results from this phase were also
used to modify the training module for better
intervention. Reminder for the training
programme was given through phone calls, text
messages and visits on the clinic- days prior to
the training.
Phase 2: A developed intervention package was
implemented based on feedback obtained from
pre-intervention knowledge and practice score

with learning modules which was used for the
educational training of hypertensive patients on
salt and diet modification. The intervention
package had two modules of learning which was
delivered for two hours weekly for two weeks.
Different instructional methods were utilized to
deliver the programme including lectures, group
discussion, questions and answers, chats/pictures
and educational hand out. Follow-up through
phone calls and text messages was done every
week after intervention to ensure adequate
practice before the post-intervention test.
Phase 3: A post-test was given one month post-
intervention with the same instruments used
during the pre-test. Data collected were coded
and processed using statistical package for social
science (SPSS), version 21. Frequency table was
constructed and data were expressed on it. The
research questions were answered using
descriptive statistics of mean and standard
deviation.
Ethical Consideration: The ethics committee of
the researcher’s institution approved the study
with approval reference BUHREC102/19 dated
27th February, 2019 and written permission of the
State Health Service Commission was also
obtained to conduct the study. Participants were
informed about the purpose of the study and their
consents both verbal and written were taken
before the study commences. Participation was
voluntary and participants have the right to
withdraw at any stage of the study.
Results

The socio-demographic data reveals that greater
number of the participants was females (68.4%)
possibly, because females tend to pay more
attention to their health and engaged more in
physical and emotion stress than their male
counterparts. Majority, (44.7%) participants were
between the ages of 46 to 60 years, also many of
the participants (28.9%) have primary education
and 42.1% were self-employed. This could also
be related to the fact that the study was carried
out in one of the largest commercial city in
South-west Nigeria and research facility was
located in one of the densely populated
communities in the state which often require
constant subsidized health care services (Table 2)
Table 1: Intervention programme module about salt and diet
modification
Goals Learning content
At the end of the module, the
participants will:
Have a background knowledge of

hypertension
Know and identify the risk factors of
hypertension
Understand the contribution of salt and
diet modification to blood pressure
control.
Describe salt intake reduction and the
recommended quantity of salt intake
for blood pressure control.
Week One
Background knowledge of hypertension
Hypertension is the leading cause of heart and blood vessels
diseases
worldwide.
About 7.1 million deaths worldwide (~12.8% of total deaths)
are
estimated to be caused to hypertension.
Africa has the highest numbers of people with hypertension.
In Nigeria, hypertension is graded as number one of all terrible
diseases
among the people.
It affects both men and women, rich and poor people in rural
and urban
communities.
Hypertension is also called high blood pressure. Blood pressure
is the

measurement of force against the walls of your arteries when
your heart
pumps blood through your body. It has two numbers; the top
number is
called systolic blood pressure while the bottom number is
diastolic
pressure.
Your blood pressure is normal when these numbers are lower
than
120/80mmHg most of the time. Whenever these numbers are
120/80mmHg or higher most of the time but below
140/90mmHg is
called pre-hypertension. Any time the number is 140/90mmHg
or higher
most of the time is hypertension.
The risk factors of hypertension
These are situations that can make one to have hypertension.
Those situations that you can control
Unhealthy (bad) diet
Too much of salt intake
Overweight or obese
Sedentary lifestyle (lack of physical activity)
Tobacco usage
Excessive alcohol usage
Stress
Lack of sleep
Those situations that you can control
Age

Race
Family History
The contribution of salt and diet modification to blood pressure
control.
Salt restriction: when you take not more than 2.4 g of sodium
per day it
reduces your blood pressure by 2-8 mmHg.
Adopt DASH eating plan: when you eat a diet rich in fruits,
vegetables,
and low fat dairy products with a reduced content of saturated
(solid
fats) and total fat it reduces your blood pressure by 8–14
mmHg.
Salt intake reduction and recommended quantity of salt intake
for blood
pressure control.
Ways to reduce your salt intake:
Salt intake should be reduced to less than 2,400 milligrams
(mg) a day (1

teaspoon).
Aim for less than 1,500 mg a day (not more than ½ teaspoon),
if
possible.
Do not add extra salt at the table.
Remove or reduce the amount of salt used in cooking and
baking.
Reducing salt to less than 2,400mg (1 teaspoon) can reduce
your blood
pressure to 2-8 mm Hg.
At the end of the module, the
participants will:
Adopting Dietary Approaches to Stop
Hypertension eating plan (DASH diet)
that lowered blood pressure
Components of Dash eating plan
Examples of daily and weekly servings
that meet DASH eating plan targets for
a 2,000 to 2,100-calorie-a-day diet.
Examples of food items that make up
the DASH eating plan.

Week Two
Adopting Dietary Approaches to Stop Hypertension eating plan
(DASH
diet) that lowered blood pressure
Food is an essential measure in prevention and treatment of
hypertension.
DASH diet is a simple and complete eating plan that helps
produce a
heart-healthy eating style for life.
It requires no special foods but provides daily and weekly
nutritional
goals.
Studies have shown that the DASH diet can lower blood
pressure within
2 weeks.
Adopting DASH eating plan can produce blood pressure
lowering
effects of 8-14mmHg, comparable to drug monotherapy.
Components of Dash eating plan
The plan recommends
eating vegetables, fruits, and whole grains
fat-free or low-fat dairy products
limiting foods that are high in saturated fat,
Avoiding /limiting sugar-sweetened beverages and sweets
Examples of daily and weekly servings that meet DASH eating
plan
targets for a 2,000 to 2,100-calorie-a-day diet
Food Group Daily Servings
Grains 6–8
Meats, poultry, and fish 6 or less
Vegetables 4–5
Fruit 4–5
Low-fat or fat-free dairy products 2–3

Fats and oils 2–3
Sodium (salt) 2,300 mg*
Weekly Servings
Nuts, seeds, dry beans, and peas 4–5
Sweets 5 or less.
Examples of food items that make up the DASH eating plan.
1. Rich in potassium, calcium, magnesium (fruits and
vegetables).
Examples: Avocado, Bananas, Carrots, Beans, orange, Pears
(fresh),
Peanuts, Spinach, Tomatoes, Skimmed Milk, Pawpaw, Oysters,
Soy
milk, Tofu.
2. Low in saturated and trans- fat or low-fat dairy products :
Examples: fish, yogurt, mayonnaise, unsalted nuts and seeds
such as
almonds, peanuts, walnuts, vegetable oils: canola, olive, peanut,
sunflower, corn, soybean, cottonseed.
3. Good source of fibre and protein
Examples: Whole grains, Whole wheat bread, Brown rice, oats,
barley,
wheat , White beans, kidney beans, northern beans.
4. Avoid food high in saturated diet
Example:

Meat: fatty/red meats, processed meats like hot dogs, organ
meat
Full-fat dairy products: whole milk, whole-milk products and
2% milk
Tropical oils: coconut oil, palm oil or palm kernel oil.
Fats: Margarines, cocoa butter, vegetables cooked in excessive
amounts
of sauce and butter, fried foods.
Snacks and Sugar: chocolate, ice cream, cakes, candy (sweet),
butter
rolls, egg breads, and commercial doughnuts.
Table 2: Socio-demographic data of the participants n=38
Variable Experimental (n=38)
Age (years) Freq. (%)
18-30 years 2 (5.3)
31-45 years 3 (7.9)
46-60 years 17 (44.7)
>60 years 16 (42.1)
Total 38 (100.0)
Gender
Male 12 (31.6)
Female 26 (68.4)

Total 38 (100.0)
Educational Level
No formal education 11 (28.9)
Primary education 11 (28.9)
Secondary education 5 (13.2)
Tertiary education 11 (28.9)
Total 38 (100.0)
Occupation
Employed 8 (21.1)
Retired 10 (26.3)
Self employed 16 (42.1)
House keeper 4 (10.5)
Total 38 (100.0)
Duration of Hypertension
1-5 years 16 (42.1)
6-10 years 21 (55.3)
>10 years 1 (2.6)
Total 38 (100.0)

Table 3: Summary of responses on knowledge and practice of
salt and diet modification
pre-intervention
Knowledge Level n=38
Poor knowledge
(0-5 points)
Moderate knowledge
(6-8 points)
Good knowledge
(9-12 points)
Total
Pre-
intervention
31 (81.6%) 7 (18.4%) 0 (0.00%) 38 (100%)
Practice Level n=38

Poor practice (0-10
points)
Good practice (11-21
points)
Total
Pre-
intervention
35 (92.1) 3 (7.9) 38 (100%)
Table 4: Comparing pre - and post-intervention knowledge and
practice of salt and diet
modification.
Knowledge and Practice Level n=38
Knowledge of salt
and diet
modification n=38
Poor knowledge
(0-5 points)
Moderate
knowledge (6-8
points)
Good

knowledge (9-12
points)
Total
Pre-intervention 31 (81.6%) 7 (18.4%) 0 (0.00%) 38 (100%)
Post-intervention 1 (2.6%) 0 (0.0%) 37 (97.4%) 38 (100.0%)
Practice of Salt and
Diet Modification
Poor practice (0-10
points)
Good practice (11-
21 points)
Total
Pre-intervention 35 (92.1) 3 (7.9) 38 (100%)
Post-intervention 4 (10.5) 34 (89.5) 38 (100%)
Table 3 summarily shows participants responses
on knowledge and practice of salt and diet
modification pre-intervention. 81.6% of the
participants had poor knowledge of salt and diet
modification, 18.4% had moderate knowledge
level and none of the participants had high
knowledge level (0.00%) of salt and diet
modification. Participants also demonstrated
poor practice of salt and diet modification as

92.1% of the participants reported poor practice,
while only 7.9% of the participants reported
good practice of salt and diet modification before
intervention. However, Table 4 reveals a positive
change in the participants’ level of knowledge
and practice of salt and diet modification after
intervention. Only 2.6% of the participants
demonstrated poor level of knowledge of salt and
diet modification post intervention as against
81.6% before intervention. While 97.4%
demonstrated high knowledge level post-
intervention training as opposed to none (0.00%)
before intervention. When comparing pre and
post intervention practice of salt and diet
modification, the practice of diet and salt
restriction was good (≥11) from 7.9% pre-
intervention to 89.5% post intervention. While
poor practice level (≤10) was reduced to 10.5%
from 92.1% after intervention.
Discussion
The study revealed that the pre-intervention
knowledge of participants about salt and diet
modification was poor (81.6%). This finding
corroborates the findings of a study done in India
in 2011 and South Ethiopia (2017) that majority
of the respondents have poor knowledge of salt
and diet modification (Subramanian et. al 2011;
Buda et.al, 2017). The finding is also in
agreement with Okwuonu, Emmanuel, and
Ojimadu (2014) that most hypertensive patients

are not fully aware of the impact of unsaturated
oil, reduction in diary food, whole grains,
consumption of fruits and vegetables in the
control of blood pressure and salt reduction The
study also showed poor practice of salt and diet
modification (92.1%) among the participants
before intervention. This finding was a bit higher
compare with a similar study done in China that
about 70% of the participants had poor adherence
to modification practices (Lu, et. al, 2017). This
may be attributed to poor knowledge of salt and
diet modification which in turn affects its
practice among the participants. This agreed
with Babu, (2015) who said that the desired
changing level in patients’ attitude toward
modification was not achieved due to insufficient
information in relation to effect of salt and diet
modification on blood pressure control given by
the health care professionals. Hence, an intense
effort should be made by health care givers for
effective improvement.
According to the findings of the study, poor
modification as demonstrated by the participants
may affect effective blood pressure control
which may be attributed to poor health seeking
behavior on the part of patients or inadequate

information provided by the health personnel.
This is particularly supported by a group of
researchers who posited that targeted health
education strategies are obviously necessary to
enhance the knowledge level of hypertensive as
this will help to prevent adverse effect of poor
blood pressure control, and that health care
givers are needed to provide appropriate cost-
effective programmes on management of
hypertension with a lot of reinforcement and
motivation for effective practices (Gnanaselvam
et. al, 2016). In addition, patients need to be
taught the basic underlying principles behind
every part of their care for them to be motivated
and adopt any change of behavior. Therefore,
patient education should be strengthened on the
use of salt and different type of diets that are
suitable for prevention and effective control of
blood pressure (Okwuonu, Emmanuel, and
Ojimadu, 2014); Tesema et.al, 2016).
The study findings revealed a notable
improvement on knowledge and practice of salt
and diet modification after the intervention
training programme as shown by post-
intervention test score. This shows that
intervention programme was very effective as the
participants gained more insight salt and diet
modification in relation to blood pressure
control. This agreed with Babu (2015) that when
a structured instructional module is used to
divulge facts on salt and diet modification among
hypertensive patients this will in turn affect their
practice and thus lowered blood pressure.

The findings validate the report of a randomized
controlled clinical trial which states that increase
in knowledge about the role of lifestyle in the
occurrence of high blood pressure would cause
people to start modifying their lifestyles and
enhance their preventive behaviours (Jafari et.al,
2016). This was proven with the result of a meta-
analysis of 37 randomized controlled trials by
Aburto et. al, (2013) who demonstrates the
strong and consistent relationship that has been
observed between dietary sodium and blood
pressure that reduced sodium intake reduces
blood pressure in both non-acutely ill adults and
children. The largest controlled feeding study of
potassium supplementation effects on blood
pressure was conducted among Chinese adults by
Gu et. al (2013) the study demonstrated a
significant reduction in blood pressures that was
reproducible after an average of 4.5 years. Even
more encouraging are the results of magnesium
supplements decreasing systolic and diastolic
blood pressure 3 to 4 mmHg and 2 to 3 mmHg,
respectively, with greater dose-dependent effects
at supplementations >370 mg/day (Kupetsky-
Rincon & Uitto, 2012). In subgroup analyses
involving five trials conducted among
hypertensive, fiber intake significantly reduced
both systolic and diastolic blood pressure by 5.95
and 4.20 mmHg, respectively (Bazzano et.al,
2015). Buda et al. (2017) added that irrespective
of other treatments options, if all hypertensive
patients are given needed information and
support required in controlling blood pressure it
will assist in achieving and maintaining salt and
diet practices. Hence, educational programs are
essential in increasing knowledge, improving

self-management, and controlling dietary habits
that are detrimental to effective blood pressure
control (Beigi et. al, 2014)
Conclusion and Recommendation: The study
helped to validate that a nurse-led intervention
programme has significant effect in improving
knowledge and practice salt and diet
modification among hypertensive patients.
Therefore, it is recommended that nurses should
ensure adequate provision of such programme in
a continuous and intermittent way with accurate
information while providing care for these
patients.
Limitation of the Study: There are other
variables that are effective in control of blood
pressure which were not included in the study
such as measurement of patients’ clinical
parameters like cholesterol level and
triglycerides due to financial constraints. Another
important limitation was follow-up time, hence,
future studies should be conducted given enough
time for follow-up.
Acknowledgements: The researchers show their
appreciation management of the health facility
used as well the State Health Service

Commission for permission to use their facility
for the study. Appreciation also goes to all
participants that took part in the study.
References
Abubakar, S., Muhammad, L. U., Ahmed, A., &Idris,
F. (2017). Knowledge, attitude, and adherence to
non-pharmacological therapy among patients with
hypertension and diabetes attending the
hypertension and diabetes clinics at tertiary
hospitals in Kano, Nigeria. Sahel Medical
Journal20(3), 102-108. Retrieved from
www.smjonline.org DOI: 10.4103/1118-
8561.223170
Aburto, A., Nancy, J., Ziolkovska, A., Hooper, L.,
Paul, E., Cappuccio, F. P., Meerpohl, J. J. (2013).
Effect of lower sodium intake on health:
Systematic review and meta-analyses.
BMJ , 346 doi: https://doi.org/10.1136/bmj.f1326.
Babu, A.(Eds.). ( 2015). Effectiveness of structured
teaching program on knowledge of hypertensive
patients regarding dash diet at selected community
area, Bangalore. Karnataka, India: Rajiv Gandhi
University of Health Science.
Bazzano, L. A., Green T., Harrison T. N., &
Reynolds K. (2015). Dietary approaches to
prevent hypertension. Curr Hypertens Rep,15(6),
694–702.
Beigi, M. A., Zibaeenezhad, M. J., Aghasadeghi, K.,
Jokar, A., Shekarforoush, S., & Khazraei,H.
(2014). The effect of educational programs on

hypertension management. International
Cardiovasc Res J,8(3), 94–98.
Buda, E. S., Hanfore, L. K., Fite, R. O., & Buda, A.S.
(2017). Lifestyle modification practice And
associated factors among diagnosed hypertensive
patients in selected hospitals, South Ethiopia.
Clinical Hypertension, 23(26).
Ekwunife, O. I., Udeogaranya, P. O., &Nwatu, I. L.
(2018). Prevalence, awareness, treatment and
control of hypertension in a Nigerian population.
Scientific Research Publishing Inc. 2(7), 731-735.
Gnanaselvam, K., Ilankoon, P., Arulanandem, K., &
Joseph, J. (2016). Assessment of knowledgeon
hypertension, its consequences and management
practices among hypertensive patients: A
descriptive study. Journal of the Postgraduate
Institute of Medicine,3(30), 1-11
Gu, D., Zhao, Q., Chen, J., Chen, J. C., Huang, J.,
Bazzano, L. A. ,… He, J. (2013). Reproducibility
of blood pressure responses to dietary sodium and
potassium interventions: The general salt study.
Hypertension, 62(3), 499-505.
Jafari, F., Shahriari M., Sabouhi F., Farsani A. K.,
&Babadi M. E. (2016). Effects of a lifestyle
modification program on knowledge, attitude and
practice of hypertensive patients with angioplasty:
A randomized controlled clinical trial. Int J
Community Based Nurs and Midwifery, 4(4),
286–296.

Kupetsky-Rincon, E. A.,&Uitto J. (2012).
Magnesium: Novel applications in cardiovascular
disease—A review of the literature. Ann
NutrMetab, 61(2), 102–10.
Lu, J., Lu, Y., Wang, X., Li, X., Linderman, G. C.,
Wu, C., Jiang, L. (2017). Prevalence, awareness,
treatment, and control of hypertension in China:
Data from 1.7 million adults in a population-based
screening study (China peace million persons
project). Lancet, 390, 2549.
Okwuonu, C.G, Emmanuel, C.I, &Ojimadu, N.E.
(2014).Perception and practice of lifestyle
modification in the management of hypertension
among hypertensive in South-east Nigeria.
International Journal of Medicine and Biomedical
Research, 3(2), 121-131
Subramanian, H., Soudarssanane, M. B.,
Jayalakshmy, R., Thiruselvakumar, D.,
Navasakthi, D., Sahai, A., &Saptharishi, L. G.
(2011). Non-pharmacological interventions in
hypertension: A community-based cross-over
randomized controlled trial. Indian Journal of
Community Med., 36(3), 191–196.
Tesema, S., Disasa, B., Kebamo, S., &Kadi, E.
(2016). Knowledge, attitude and practice
regarding lifestyle modification of hypertensive
patients at Jimma university specialized hospital,
Ethiopia. Primary Health Care Open Access
Journal, 6(218), 1-4.
Warren-Findlow, J.& Seymour, R. B. (2011).
Prevalence rates of hypertension self-care

activities among African Americans. Joint
National Medical Association, 103(6), 503–512.
World Health Organization (2018) Global health
observatory data: Raised blood pressure Situation
and trends. Retrieved
fromhttp://www.who.int/chp/ncd_global_status_re
port/en
Copyright of International Journal of Caring Sciences is the
property of International Journal
of Caring Sciences and its content may not be copied or emailed
to multiple sites or posted to
a listserv without the copyright holder's express written
permission. However, users may
print, download, or email articles for individual use.
Submission Feedback
Overall Feedback
October 6, 2021
Brent,
Thank you for your resubmission. For this draft, the same issues
from previous submissions still persist. Brent, you need to
review the feedback from previous reviews. You can do that by
opening the rubric.
As you work on the next draft, please work on following
directions. For example, the audience metrics section needs to
be filled out at the top of the page. There isn't a spot in the
chart for this, so why add a place when the chart should not be

modified? This project has strict guidelines that need to be
followed, so making up guidelines and modifying content
should not occur. You need to review the resources
titled Executive Summary Template Tips for Success
and Executive Summary Template Visual Aid. Follow the
guidelines to go over where content should be placed and why.
· Top of the page: Audience metrics - Identify the audience
demographics here.
Evaluation Chart:
· Message content: The two message content responses must be
addressed in the message content section of the chart.
· Delivery method: Both delivery method questions must be
addressed in the Delivery Method section of the chart.
· Additional measure of effectiveness: You must identify the
two measures you want to use at the top of the page.
Then, within the chart, you need to explain the
effectiveness/ineffectiveness of the methods you identify.
As you respond to the questions for each of the sections, Brent,
you must answer to both A & B questions for each section.
Responses must be supported with evidence and analysis and
tailored to each audience. The information needed for the
responses can be found in the Communication Plan.
For Message Content, you are being asked to answer the
following questions (additional breakdown included):
the company’s proposed solution? - Does the magazine
inform the employees of any solutions? Why or why not? In
what ways? - Does the magazine inform the customers of
any solutions? Why or why not? In what ways? - Does the
social media post inform the customers of any solutions? Why
or why not? In what ways? - Does the social media post

inform the employees of any solutions? Why or why not? In
what ways?
Does the content of the messages align with each target
audiences’ values, interests, and lifestyle? - Does the
magazine align with the employees' values, interests, and/or
lifestyles? Why or why not? In what ways? - Does the
magazine align with the customers' values, interests, and/or
lifestyles? Why or why not? In what ways? - Does the social
media post align with the employees' values, interests, and/or
lifestyles? Why or why not? In what ways? - Does the social
media post align with the customers' values, interests, and/or
lifestyles? Why or why not? In what ways?
For Delivery Method, you are being asked to answer the
following questions (additional breakdown included):
Does the message reach the target audiences within the intended
time frame? - After reviewing the Communication Plan, how
long would the magazine take to be published? - Is the
magazine timely for the employees considering their needs and
concerns? Why or why not? - Is the magazine timely for the
customers considering their needs and concerns? Why or why
not? - Is the social media post timely for the employees
considering their needs and concerns? Why or why not? - Is
the social media post timely for the customers considering their
Why are the delivery methods appropriate or inappropriate for
each target audience? - Evaluate each audience's (employees,
customers) needs and concerns outlined in the Communication
Plan: Are the delivery methods (social media and magazine)
appropriate based on their needs and demographics? Why or
why not?
For the Additional Measure of Effectiveness section, you need
to identify a third measure to determine if the messages are
effective (Ex. tracking magazine sales; tracking social media
likes, shares, comments). You need to identify the measure you
are using and why they are effective or ineffective for each
audience.

As you work on the project, citations and references are
required.
Brent, download a clean copy of the template. Do not modify
the placement of content. One thing to do, though, is turn off
track changes to help you and your reviewers work on and
evaluate the project. You can turn this off by pressing CTRL +
SHIFT + E. Then, your content will be written using normal text
instead of randomly highlighted and underlined content.
Brent, I hope this information is helpful. Please continue to
work on this project using this information. I recommend
reaching out to your academic advisor if needed. Use the private
discussion channel to reach out to me and Dan since we've both
reviewed your work and can assist you. I wish you luck on the
next draft.
~Joelle~
Rubric Name: COM-30096 Project Rubric
Print Rubric
This table lists criteria and criteria group names in the first
column. The first row lists level names and includes scores if
the rubric uses a numeric scoring method. You can give
feedback on each criterion by tabbing to the add feedback
buttons in the table.Criteria
Mastered
Not Yet
Criterion Score
1 point
0 points
Criterion Feedback
October 6, 2021
The audience information's been deleted now. Please add it back
tot he document in the audience section of the project. Audience
demographics should not be in the chart as there isn't a space

for it. Do not edit the chart in any way, please, Brent.
August 18, 2021 - Mastered
August 13, 2021
You do great identifying the audience demographics. According
to the Communication Plan, what are some of the concerns the
audiences have? Include these details in your audience metrics
responses.
1 point
0 points
overridden
Criterion Feedback
October 1, 2021
The responses are not related to the questions here. The two
questions you must address are:
In the chart for each message content section, respond to both
questions. Provide support and examples to back your claims in
regards to whether the messages are effective in reaching each
target audience and aligning with each audiences' values,
interests, and lifestyles.
09/18/2021:
You have some relevant comments about message content in
your responses. Make sure that you are clearly providing
specific answers to both questions A and B related to message
content for both messages and for each audience and explaining
your answers. You should be responding to these questions: A)

the company’s proposed solution? B) Does the content of the
messages align with each target audience’s values, interests,
and lifestyle? Place all your responses to these two questions in
the first row of text boxes in the Evaluation Chart, and provide
supporting details for your answers.
Use these resources to help support your ideas:
Measures of Effectiveness Unit: (1) Are We There Yet,(2) Steps
5,6, and 7,(3) Six Most Effective Social Media Metrics to
Understand Your Campaign's Success, (4)How to Find the Best
Medium for your Message, and (5) Communication Campaign
Effectiveness and Effects, Evaluating Messages Unit: (1)
Business Presentations Chapter. 2.3.
September 16, 2021
Responses and analysis for message content questions A and B
customers) for each message (magazine, social media) within
the message content section of the chart. This is addressed in
and Executive Summary Template Visual Aid.
Messages at the top of the page should be *brief* with all
responses (except audience metrics) within the chart. Answer
these two questions in the evaluation chart tailored to each
audience: - Does the content of the messages inform each target
audience of the company’s proposed solution? - Does the
content of the messages align with each target audiences’
values, interests, and lifestyle? Refer to the August 13, 2021
feedback for a further breakdown of the questions if needed.

responses to message content questions A & B need to be within
directions titled "Executive Summar y Template Tips for
their needs. Here is a breakdown:
· Does the magazine inform the employees of any solutions?
· Does the magazine inform the customers of any solutions?
· Does the social media post inform the customers of any
· Does the social media post inform the employees of any
· Does the magazine align with the employees' values, interests,
· Does the magazine align with the customers' values, interests,
· Does the social media post align with the employees' values,
· Does the social media post align with the customers' values,
· What information should be shared in a message to make it

effective for multiple audiences?
· What types of information should be included in a message
that will address different audiences’ values, lifestyles, and
interests?
RESOURCES: Communication Plan The resource titled
Communication Campaign Effectiveness and Effects also goes
over how different messages across different mediums may
reach audiences.
1 point
0 points
been overridden
Criterion Feedback
October 1, 2021
The responses are not aligning with the questions here as they're
borderline covering message content. The two questions you
must address are:
In the chart for each delivery method section, respond to both
questions. For example, for Time Magazine, is a month timely
when audiences want answers immediately? Is it appropriate
when Time is a national magazine when the Pacific Northwest is
the only audience impacted? Ensure responses align with the
section and questions. Provide support and examples to back
your claims in regards to whether the messages are effective in
timeliness and being appropriate for each audience.
September 16, 2021
Responses and analysis for delivery method questions A and B

customers) for each delivery (magazine, social media) within
the delivery method section of the chart. This is addressed in
and Executive Summary Template Visual Aid. Messages at the
top of the page should be *brief* with all responses (except
audience metrics) within the chart.
Answer these two questions in the evaluation chart tailored to
each audience:
Refer to the August 13, 2021 feedback for a further breakdown
of the questions if needed.
August 18, 2021
Responses to the delivery method questions must be placed
within the evaluation table and not at the top of the page.
Respond to the A & B questions within the delivery method
section of the chart for each message (magazine, social media)
and each audience (employees, customers). These requirements
are addressed in the project directions' resources titled
Executive Summary Template Tips for Success and Executive
Summary Template Visual Aid.
August 13, 2021
method questions. Here is a breakdown:

· After reviewing the Communication Plan, how long would the
magazine take to be published?
· Is the magazine timely for the employees considering their
· Is the magazine timely for the customers considering their
· Is the social media post timely for the employees considering
· Is the social media post timely for the customers considering
· Evaluate each audience's (employees, customers) needs and
concerns outlined in the Communication Plan: Are the delivery
methods (social media and magazine) appropriate based on their
needs and demographics? Why or why not?
RESOURCE: Communication Plan
1 point
0 points
been overridden
Criterion Feedback
October 1, 2021
It's not clear what you're measuring exactly. What is your
specific metric? Please identify it along with describing how
that metric is effective or ineffective and why.
09/18/2021:
You have some valid ideas for further assessing both messages.
What's needed is to, first, be clearer about what your additional
measure of effectiveness is that you are using for both messages

as well as describing two different ways you can measure the
effectiveness of the new assessment. You could, for example,
use methods such as surveys or social media likes and shares to
assess how effectively the messages reach their target audience,
"create trust", "appeal to audience", "appeal to emotions", etc.
Provide a clearer explanation of what else you are measuring
besides message content and delivery method, then describe the
ways you will go about testing that measure.
Please refer to these resources:
Measures of Effectiveness Unit:
(1) Ten Metrics Worth Watching When Judging the
Effectiveness of Your Next Marketing Campaign
(2) Marketing Metrics
(3) Are We There Yet?
(4) Six Most Effective Social Media Metrics to Understand
Your Campaign's Success.
For the magazine, review the following:
Knapp, S. (2018, Jan. 18). 6 Ways to measure the success of
your print campaigns. Retrieved from
success-of-your-print-campaigns
O’Malley, T. (2020, Dec. 5). Measuring print advertisement
success. Retrieved from acscreative.com/measuring-print-
advertising/
September 16, 2021
It is not clear what your third measure of effectiveness is. At
the top of the page, clearly identify what your third measure is.
Then, in the evaluation table, explain how these measures would
be effective or ineffective in measuring the messages' reach.
Refer to the August 13, 2021 for resources and additional
information to assist you here.
August 18, 2021
Please continue to work on developing this section so you have
a method that will assess both messages for effectiveness in

reaching the audiences. Right now, the responses and methods
are vague. Refer to the feedback and resources provided in the
August 13, 2021 feedback to assist you with this step.
August 13, 2021
You currently have four measures identified. You need one that
can be assessed for both message types for each audience.
Select one of the measures you feel can be used as an evaluation
technique for social media and the magazine for both audiences,
address how you will use it, and why it's effective or
ineffective. Responses need to be placed in the Evaluation
Table. For example, some companies track social media likes,
comments, and shares to determine if messages reached
audiences well.
RESOURCES:
Are We There Yet? (Sections: “Determine What You Will
Evaluate,” “Define Your Goals,” “Establish Your Baseline,”
“Pose Your Evaluation Questions,” “Select Your Evaluation
Techniques”) o The Six Most Effective Social Media Metrics to
Understand Your Campaign’s Success (relevant for social media
metrics) o 10 Metrics Worth Watching When Judging The
Effectiveness Of Your Next Marketing Campaign (While it
addresses marketing, it has information regarding tracking
sales, social media engagement, and behavioral changes) o
Marketing Metrics (Addresses online metrics and how likes,
shares, impressions, and additional interactions reflect
effectiveness) Supplemental Materials • Knapp, S. (2018, Jan.
18). 6 Ways to measure the success of your print campaigns.
Retrieved from https://marketing.sfgate.com/blog/6-ways-to-
measure-the-success-of-your-print-campaigns • O’Malley, T.
(2020, Dec. 5). Measuring print advertisement success.
Retrieved from acscreative.com/measuring-print-advertising/
1 point
0 points

been overridden
Criterion Feedback
October 1, 2021
Effectiveness/ineffectiveness have been identified for this draft.
I will leave this as "not yet" as you revise the above sections for
clarity and to ensure the responses align with the questions.
9/18/2021:
You've done this for delivery method. Also state clearly
whether message content and third measure is 'Effective' or
'Ineffective' (using that wording) for each audience and why,
using the target audience metrics. Place these comments within
the text boxes provided in the chart.
September 16, 2021
As you respond to the questions within the evaluation table,
clearly identify each component as effective or ineffective and
why.
August 18, 2021
August 13, 2021
Good job identifying each component as effective or
ineffective. Please keep this information in the evaluation table
along with the responses to the questions.
1 point
0 points

overridden
Criterion Feedback
October 1, 2021
You must provide clear, relevant support for your responses.
· Respond to the initial questions
· Provide reasoning for how you arrived at your conclusion
· Provide an example or two that shows why the
question
· Explain how that example shows effectiveness/ineffectiveness
Develop responses more and recall information from the
Communication Plan to assist you here.
09/18/2021:
You're on the right track here, but I will evaluate this further as
you completed requested revisions. After identifying if each
measure is ineffective or effective you should provide reasoning
to support your assessment, and that reasoning should focus on
one of the target audience metrics that are either fulfilled or not
fulfilled to support your assessment. For each measure
(content/delivery method/your third measure of effectiveness)
of each message, explain fully why it was effective or not based
on the target audience metrics. Again, place your comments in
the appropriate text boxes of the Evaluation Chart.
Refer to these resources: Measures of Effectiveness Unit: (1)
Are We there Yet? Evaluating Messages Unit: (1) Measuring
Comm. Effectiveness Across Diverse Backgrounds Admissions
and (2) Print vs. Digital Advertising.
September 16, 2021
The August 13, 2021 feedback still applies. Please refer to it to
assist you in developing your responses for each question.
August 18, 2021

August 13, 2021
As you move content to the evaluation table, please keep in
mind that you still need to include examples and evidence. The
boxes will expand as you type. Please continue to develop the
responses to ensure they have adequate information. Try the
following formula to assist you here: - Respond to the initial
questions - Provide reasoning for how you arrived at your
conclusion - Provide an example or two that shows why the
question - Explain how that example shows
effectiveness/ineffectiveness
structure, and spelling; shows understanding of audience and
purpose
1 point
0 points
Criterion Feedback
October 1, 2021
Use complete sentences in the next draft to enhance response
clarity. Fragments and incomplete lists are not as clear as a
complete sentence/complete thought. Since the boxes do expand
as you type, you should complete thoughts and content and
support your reasoning.
09/18/2021:
Make sure you are writing in complete sentences in each
response in the chart/template. Please refer to resources
available using the link to the Writing Center website listed
under the "Support" tab. There are also free online tools that
will help with improving grammar, such as:
https://www.grammarly.com/.

September 16, 2021
Each response must be written using complete sentences for
clarity purposes. Please continue to work on using complete
sentences in the next draft.
August 13, 2021
You're doing well here. Please continue to write information
using complete sentences.
major errors
1 point
0 points
Criterion Feedback
October 1, 2021
Continue to work on adding in-text citations as you continue to
develop the project.
09/18/2021:
You've made a good effort with citing sources. Please cite the
Communication Plan as the source for your target audience data.
Also, continue to cite sources as needed to support your
evaluations of message effectiveness. Be sure to include both
in-text citations within the chart as well as your references list
at the end. Use the CfA Citation Guide link in the Supporting
Materials section on the Project Instructions page for help with
citing sources. That link will also give you access to the
Citation Generator, which can help you create your in-text
citations and references.
September 13, 2021
You're doing much better with citations and references.
Continue to update this section as you work on completing the
assignment.

August 18, 2021
Please ensure each reference is complete and has the author,
publishing year, source title, retrieved from, and the source
URL. Please ensure each reference has corresponding in-text
citations. The CfA Citation Guide will assist you here.
August 13, 2021
Great job with citations so far! Please continue to add them as
you develop the next draft where and if needed.
Rubric Total ScoreTotal
Score of COM-30096 Project Rubric,/ 8Criterion score has been
overridden
Overall Score
Overall Score
Mastered
Student has achieved Mastered on all rubric criteria
Not Yet
Student has not achieved Mastered on all rubric criteria.
Associated Learning Objectives
COM-30096
Assessment Method: Score on Criteria - Describes each target
audience using the appropriate metrics
Required Performance: Mastered
Level Achieved: Mastered
COM-30096

Assessment Method: Score on Criteria - Assesses the
effectiveness of the content of each message for each target
audience
Level Achieved: Not Yet
COM-30096
Assessment Method: Score on Criteria - Assesses the
effectiveness of the delivery method for each message for each
target audience
COM-30096
Assessment Method: Score on Criteria - Considers each target
audience and the project goal to determine an appropriate
measure of effectiveness in addition to message content and
delivery method

COM-30096
Assessment Method: Score on Criteria - Assesses each message
for each target audience using the measure of effectiveness
identified
COM-30096
Assessment Method: Score on Criteria - Explains reasoning for
analysis of each message using three measures of effectiveness
and discusses target-audience metrics that led to determining
which aspects of each message are effective or ineffective
COM-30096
Assessment Method: Score on Criteria - Clearly conveys
meaning with correct grammar, sentence structure, and spelling;
shows understanding of audience and purpose

COM-30096
Assessment Method: Score on Criteria - Lists sources where
needed using citation methods with no major errors
Score
Not Yet Mastered
Criteria
Mastered
Not Yet
Criterion Score
1 point
0 points
Criterion Feedback
August 13, 2021 You do great identifying the audience
demographics. According to the Communication Plan, what are
some of the concerns the audiences have? Include these details
in your audience metrics responses.
1 point
0 points

overridden
Criterion Feedback
responses to message content questions A & B need to be withi n
directions titled "Executive Summary Template Tips for
their needs. Here is a breakdown: Does the content of the
messages inform each target audience of the company’s
proposed solution? - Does the magazine inform the employees
of any solutions? Why or why not? In what ways? - Does the
magazine inform the customers of any solutions? Why or why
not? In what ways? - Does the social media post inform the
customers of any solutions? Why or why not? In what ways? -
Does the social media post inform the employees of any
solutions? Why or why not? In what ways? Does the content of
the messages align with each target audiences’ values, interests,
and lifestyle? - Does the magazine align with the employees'
values, interests, and/or lifestyles? Why or why not? In what
ways? - Does the magazine align with the customers' values,
interests, and/or lifestyles? Why or why not? In what ways? -
Does the social media post align with the employees' values,
interests, and/or lifestyles? Why or why not? In what ways? -

Does the social media post align with the customers' values,
What information should be shared in a message to make it
effective for multiple audiences? What types of information
should be included in a message that will address different
audiences’ values, lifestyles, and interests? RESOURCES:
Communication Plan The resource titled Communication
Campaign Effectiveness and Effects also goes over how
different messages across different mediums may reach
audiences.
1 point
0 points
been overridden
Criterion Feedback
August 18, 2021 Responses to the delivery method questions
the page. Respond to the A & B questions within the delivery
method section of the chart for each message (magazine, social
method questions. Here is a breakdown: Does the message reach
the target audiences within the intended time frame? - After
reviewing the Communication Plan, how long would the
magazine take to be published? - Is the magazine timely for the
employees considering their needs and concerns? Why or why

not? - Is the magazine timely for the customers considering
their needs and concerns? Why or why not? - Is the social media
post timely for the employees considering their needs and
concerns? Why or why not? - Is the social media post timely for
the customers considering their needs and concerns? Why or
why not? Why are the delivery methods appropriate or
inappropriate for each target audience? - Evaluate each
audience's (employees, customers) needs and concerns outlined
in the Communication Plan: Are the delivery methods (social
media and magazine) appropriate based on their needs and
demographics? Why or why not? RESOURCE: Communication
Plan
1 point
0 points
been overridden
Criterion Feedback
August 18, 2021 Please continue to work on developing this
section so you have a method that will assess both messages for
effectiveness in reaching the audiences. Right now, the
responses and methods are vague. Refer to the feedback and
resources provided in the August 13, 2021 feedback to assist
you with this step. ___ August 13, 2021 You currently have four
measures identified. You need one that can be assessed for both
message types for each audience. Select one of the measures
you feel can be used as an evaluation technique for social media
and the magazine for both audiences, address how you will use
it, and why it's effective or ineffective. Responses need to be
placed in the Evaluation Table. For example, some companies
track social media likes, comments, and shares to determine if
messages reached audiences well. RESOURCES: o Are We

There Yet? (Sections: “Determine What You Will Evaluate,”
“Define Your Goals,” “Establish Your Baseline,” “Pose Your
Evaluation Questions,” “Select Your Evaluation Techniques”) o
The Six Most Effective Social Media Metrics to Understand
Your Campaign’s Success (relevant for social media metrics) o
10 Metrics Worth Watching When Judging The Effectiveness Of
Your Next Marketing Campaign (While it addresses marketing,
it has information regarding tracking sales, social media
engagement, and behavioral changes) o Marketing Metrics
(Addresses online metrics and how likes, shares, impressions,
and additional interactions reflect effectiveness) Supplemental
Materials • Knapp, S. (2018, Jan. 18). 6 Ways to measure the
success of your print campaigns. Retrieved from
success-of-your-print-campaigns • O’Malley, T. (2020, Dec. 5).
Measuring print advertisement success. Retrieved from
acscreative.com/measuring-print-advertising/
1 point
0 points
been overridden
Criterion Feedback
August 18, 2021 The August 13, 2021 feedback still applies.
___ August 13, 2021 Good job identifying each component as
effective or ineffective. Please keep this information in the
evaluation table along with the responses to the questions.
1 point
0 points

overridden
Criterion Feedback
August 18, 2021 The August 13, 2021 feedback still applies.
___ August 13, 2021 As you move content to the evaluation
table, please keep in mind that you still need to include
examples and evidence. The boxes will expand as you type.
Please continue to develop the responses to ensure they have
adequate information. Try the following formula to assist you
here: - Respond to the initial questions - Provide reasoning for
how you arrived at your conclusion - Provide an example or two
that shows why the messages/deliveries are effective or not
relating to the initial question - Explain how that example
shows effectiveness/ineffectiveness
structure, and spelling; shows understanding of audience and
purpose
1 point
0 points
Criterion Feedback
August 13, 2021 You're doing well here. Please continue to
write information using complete sentences.
major errors
1 point
0 points
Criterion Feedback
August 18, 2021 Please ensure each reference is complete and
has the author, publishing year, source title, retrieved from, and

the source URL. Please ensure each reference has corresponding
in-text citations. The CfA Citation Guide will assist you here.
___ August 13, 2021 Great job with citations so far! Please
continue to add them as you develop the next dr
COM 30096 Effectiveness of Messages - Tips for Success
Project Instructions Students should begin by reviewing the
following under the Project Instructions heading: Competency
Scenario Letter provided by Chantel E. Ollinger, Toys for All
CEO Directions for use of Executive Summary Template
(located in the What to Submit section of the project) Target
Audiences All responses should be inserted in the space located
at the top of the executive summary template Students should
describe each target audience (customers and employees).
Students should carefully determine and provide the most
relevant information that is needed to communicate with each
target audience to achieve the project goal (audience metrics).
Measures of Effectiveness All responses should be inserted in
both: (1) at top of executive summary template and (2) in the
provided table (Evaluation) using complete thoughts or brief
bulleted statements. For each measure of effectiveness
(message content and delivery method), students should respond
to the provided questions for both the magazine interview and
social media post. Also, students should insert responses at the
top of the executive summary template and in the provided table
(Evaluation) Students should develop an additional measure of
effectiveness and two considerations that can be applied to both
the magazine interview and social media post. Also, students
should determine this additional measure’s effectiveness on
both customers and employees. The responses should be
inserted at the top of the executive summary template and in the
provided table (Evaluation). Evaluation (provided table)
Students should double-check the provided table (Evaluation).
Here, students must ensure to provide complete sentences or
brief bulleted statements, along with full explanations of

reasoning for the effectiveness or lack of effectiveness of each
message (magazine interview and social media post) for each
target audience (customers, employees). Also, student responses
must address each of the following: Assess message content For
example, in considering the effectiveness of the magazine
interview, would this interview’s content persuade the
customers? Would this interview’s content effectively convince
the employees? For example, in considering the effectiveness of
the social media post, would this post’s content persuade the
customers? Would this post’s content convince the employees?
Assess delivery method For example, in considering the
effectiveness of the magazine interview, would the way this
interview was delivered persuade the customers? Would the way
this interview was delivered persuade the employees? For
example, in considering the persuasiveness of the social media
post, would the way the post was delivered convince the
customers? Would the way the post was delivered persuade the
employees? Assess additional measure developed by student
The “additional measure of effectiveness” section requires
students to develop another way to measure the effectiveness of
the magazine interview and social media post on both
audiences. For assistance with developing an additional measure
of effectiveness, please review The Six Most Effective Social
Media Metrics to Understand Your Campaign’s Success, located
under the Measures of Effectiveness Unit and watch the video:
How to Find the Best Medium for Your Message (4:58).
Important Reminders Each student should ensure their executive
summary template: Does not exceed 2- 3 pages Lists citations
for all sources Learning Resources There are several resources
provided to support student learning. The key resources for
completing this COM 30096 project are: Executive Summary
Template (Project Instructions>What to Submit section at
bottom of page) Communication Plan (Project
Instructions>Supporting Materials section at bottom of page)
Communication Project Goals Unit Reading: Goals of Business
Communication Target Audience’s Unit Reading: Tips on

Knowing Your Target Audience When Communicating Within
an Organization Measures of Effectiveness Unit Video: How to
Find the Best Medium for Your Message (4:58) Reading: The
Six Most Effective Social Media Metrics to Understand Your
Campaign’s Success Evaluating Messages Unit Video: How to
Write Great Content (5:18
COM 30096 Executive Summary Template Visual Aid
Describe each target audience (customers
and employees). Then, carefully determine
and provide the most relevant information

that is needed to communicate with each
target audience to achieve the project goal
(audience metrics).
Answer these questions in this section very
briefly. Then in the table below, elaborate on
your answer and provide rationale
Develop an additional measure of
effectiveness. Name two
considerations that can be applied to
both the magazine interview and
social media post in their
effectiveness on both customer s and
employees.
Fill in your new Measure of
Effectiveness and then elaborate on
the considerations for
magazine/social media post and
customer/employee.

Feedback for Submit Your Project Here· Add to ePortfolioTop of

Feedback for Submit Your Project Here· Add to ePortfolioTop of

Recommended

Recommended

More Related Content

Similar to Feedback for Submit Your Project Here· Add to ePortfolioTop of

Similar to Feedback for Submit Your Project Here· Add to ePortfolioTop of (12)

More from ChereCheek752

More from ChereCheek752 (20)

Recently uploaded

Recently uploaded (20)

Feedback for Submit Your Project Here· Add to ePortfolioTop of