This document discusses strategies for implementing innovation in the transportation industry. It begins with an introduction of Bill Vavrik, the presenter, and his experience supporting innovation. The presentation then covers what innovation is, why it can be difficult to implement, and 5 strategies for successful innovators. It discusses 5 keys to deploying innovation which include leadership, empowerment, communication, recognition, and measurement. Throughout the presentation, it provides examples of how these factors can encourage innovation within an organization and help the implementation of new ideas.
Innovation happens when people have new ideas. Whey they move beyond the current way of solving a problem to a new way. When they discover new ways to “connect the dots” in their work. That new way of working that allows us to get things done fasters, cheaper, and better than how we do things today. Innovation is that new idea.
To implement innovation requires change. It requires change. In order to be cheaper, faster, or better than we are today we need to do things differently than how we do them today. We must change to innovate. Change adopts innovation.
To be an innovator. To have an innovative group. To have an innovative department requires that we be the change. That we be the change that embraces innovation.
For too long the idea of innovation was someone else’s job. The industry will be innovative because they are driven by doing things cheaper, faster, or better. Innovation will someone the competitive advantage that they need to get the next project.
All too often, we have not focused on innovation, but have focused on what is changing. We can be the change that leads to innovation.
This is just not possible.
There are many pieces in an innovative organization.
Those pieces all come together differently for each organization.
For every organization, innovation starts with the right mindset – The unexpected must be expected.
This mindset must be present at the top of the organization and permeate at every level.
If you sense that it’s not at levels above you in the organization, ensure that it exists for all of your direct reports and their direct reports.
In a non-innovative environment people might say:
“We want new ideas, but I’m paid to do my current job”
“We’re doing fine; let’s let our existing work continue before we try something new”
“People are going to get cynical about these change initiatives”
Culture is the name of the game. You can influence the culture of your organization.
I’ve heard from a DOT executive years ago that said that in our State we will always “crawl before we walk, and walk before we run.” This was the culture of that DOT. Why not change that mindset. If you cannot change that mindset, can you change the speed to get new results?
If you want new results, you need a new mindset!
It is very difficult if not impossible to stay at a steady state. “If you aren’t’ growing, you are dying”
If you aren’t actively working on improving your mindset it is slowly worsening without you even realizing it. You wake up one day and wonder what happened to all the success you once had, well you lost the mindset. You had it but didn’t continue to develop it and it shrunk to nothing.
The engineers and scientists who work in transportation tend to be more “left” brained. They tend toward logic, reasoning, measurement, computation. In this way of thinking the work is a math or science problem that can be solved.
To innovate we need to be “whole brain” thinkers. We need to understand the context and the emotions. We need to be creative and imaginative to develop innovation and to deploy change.
If we are too analytical, if we are too rigid, if we are not “whole brain” thinkers we will struggle with innovation.
Organizational silos separate us and stifle innovation.
We only concern ourselves with the things that make life in our silo better
We optimize, process, & execute within our silo.
Innovative enterprises build teams that morph and change to meet the challenges & opportunities
They build teams that morph as new processes and ideas unfold
The mindset changes, the team is focused on the larger goal and new results come about.
Innovative organizations can consistently do the following…
Listen to the members of you internal team
Listen to other members of your organization
Listen to your industry
Listen to your peers
Listen to the external community
Listen to your customers
Many of these folks will have tremendous insights and ideas that lead to innovations.
Ideas don’t always come from experts.
Talk to the novices.
Check out the backroom tinkers.
Covert that off-the-wall idea into an innovation
Collaborate across groups
Collaborate with other agencies
Collaborate with Universities
Collaborate with Industry
Look for new perspectives and new ideas in your innovation process.
Collaboration cannot be done alone!
It requires patience and focus.
It requires regular and action oriented communication
It allows you to play to your strengths
Collaboration offers a learning opportunity
Collaboration is generally not a default setting. You can be the initiator of collaboration, You can change the mindset.
Flat structures shorten approval processes
Flat structures don’t have lines of communication that impede innovation
If you can’t change the org chart – Empower your people
Empower them to act independently
Create a safe environment for people to innovate.
Many of the greatest innovations were unintended results, created by accidents
Microwaves – Engineer doing naval research melted a chocolate bar in his pocket
Velcro – Invented by observing how burrs stuck to the fur of a hunting dog
Penicillin – Bacteria left in a petri dish over vacation. Mold released a byproduct that stopped the growth of the bacteria.
Pete Rahn – Secretary of Transportation, Maryland
“It’s better to have a 9-1 record than a 1-0 record.”