1. Sales & Marketing Intern
Chelsea Campbell

2. Introduction
• Alpine Country Club
• Supervisor: Liane Boucher, Director of
Sales & Marketing
• Worked directly with her as her assistant
• 35 hours/week on average

3. Introduction
• Major Accomplishments:
– Booked 3 weddings for
2013 at Alpine
– Worked a Bridal Expo at
Twin River as an exhibitor
– Built relationships with
other wedding industry
professionals
– Worked on new
Promotional Booklet for
Alpine Events

4. Personal Goals
• Learn the ins and outs of
wedding planning
• Meet industry professionals &
network
• Learn how to market and sell a
venue
• Experience what happens in the
execution of a wedding
• Learn banquet operations
• Gain more event, sales, and
marketing experience

5. Organizational Overview
History
• Cranston, RI
• 18 Hole Golf Course
• Private, Not for Profit
Club
• Founded in 1946
Opened in 1960
• Weddings, Birthdays, Mitz
vahs, Bereavements, Galas
, Prom, Anniversary
Parties & Showers

6. Organizational Overview
Alpine‟s „Event‟ Mission
“Each event here at Alpine is special and important.
Your and your guests' needs are taken care of
by our well-seasoned Banquet Manager and service staff.
Our delectable menus are sure to satisfy your palate,
and the view is sure to create the perfect background to
any gathering”

7. Organizational Overview
Organizational chart
Board of Directors (Members)
Henry, CFO
Nick, Club House Manager
Liane, Director of Chef Dina, Member Jen, Dining Scott, Greens Eddy, Golf
Sales & Marketing John, Executive ship Director Room Superintenden Pro
Chef Manager t
Sous
Chef, Cooks, K Ivone, Account Member Greens Staff
itchen Staff s Payable Dining Room
Staff
Banquet
Capitan
Banquet Staff

8. Organizational Overview
My Role & Responsibilities at Alpine:
• Develop marketing materials such as menu
packets, new promo brochure, update website, update
The Knot, Wedding Wire, & Wedding Book.
• Assist at Twin River Bridal Show

9. Organizational Overview
My Role & Responsibilities at Alpine:
• Booking & meeting with clients for appointments
• Give tours & Discuss menus/pricing
• Help clients make decisions & Making sure their
needs are met
• Develop Floor plans & Layouts

10. Project Review Process
• No specific project
• Assisted in many areas
• New Website – live in
June
• New Promotional Book
• Checking for Reviews
• Twin River Bridal
Show, following up with
brides

11. Professional Skills
1. Communication:
Improving in the way I
speak with clients on
both phone and emails
2. Problem Solving:
Fundraiser Floor Plan
3. Time Management:
Being on time, Booking
appointments for clients

12. Personal Reflection
• Gave basic knowledge and
„technical‟ aspects of
events to apply to this
internship
• Weddings & Ceremonies
• Private Club Management
• Facility Operations
• Marketing
• Event Management