Marketing is just about being able to promote your products. It also takes a lot of thinking and consideration into people's thoughts and feelings and how they perceive items.

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Marketing and
the Bigger
Picture

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z
What
Marketing Is
Marketing has so many actions
involved. It is the process of
creating, promoting ,
communicating, delivering, and
exchanging offers that have
value to customers.

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Why Choose Marketing?
Marketing does not restrict you to a specific job. Jobs range from
social media management, traditional marketing and content
creation.
Careers in marketing are flexible. Being at the workplace is not
always critical. You can often work from home.
When marketing, you will be talking with consumers either online
or in person. This allows you to build relationships and meet new
people.
Marketing adds life. You can be creative when marketing to catch
people's attention, so being creative adds innovation.

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Factors Affecting the Consumer
Decision Process
Social Factors
Situational Factors
Psychological Factors

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Social Factors
•Products or services that
are purchased are
decisions made for an
entire family to consume.
Family
•Is one or more persons
who as an individual uses
a basis for comparisons
regarding feelings, beliefs,
and behaviors.
Reference
Groups
•These are the shared
meanings, beliefs, morals,
values, and customs of a
group.
Culture

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Situational Factors
Purchase
Situation
• Customers tend to purchase certain products because of
psychological traits or social factors.
Temporal
State
• Our states of mind at any given time can alter our
preconceived notions of what will and can be purchased.
Some people may be morning people and buy earlier, or
night people who tend to make purchases at night.

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Situational Factors Cont.
Sensory
Situation
• When a consumer enters in a store,
many of their sensory aspects influence
the costumer's decision. Depending on
where you enter, their auditory senses
can take place, visual, olfactory, tactile
and taste all take effect.

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Psychological Factors
• This is a need or want that drives us
to get the satisfactory that we seek.
Motives
• This is an evaluation of a person's
feelings and behavioral tendencies
toward an idea or an object.
Attitudes
• This is the process which we select
and interpret information to form a
Perception

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Psychological Factors Cont.
• This is the way the consumer spends
their time and money to live.
Lifestyle
• Learning is the change in the persons
thoughts and behaviors. This is what
they have used and learned from.
Learning
• Memory influences a consumers
decision making.
Memory

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There may be not be
a lot of factors in the.
But every little detail
in the process counts.
These factors will
help you get creative
and get the best out
of your product and
make customers and
clients happy.

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THERE IS NO
LIMIT TO
WHAT YOU
CAN DO WITH
MARKETING